November 18-20 - Palm Beach, Florida
The 2018 Automotive Analytics & Attribution Summit (AAAS) was the first of its kind dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers invest heavily in online advertising yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer together to determine the influences that result in a sale.
For 2018, the AAAS has been organized to attract even more thought leaders, technology companies, and dealership managers who want to work together to solve the unique attribution challenges in the auto industry. Manufacturers, marketing technology companies, marketing portals, and dealership managers are invited to present their research, case studies, and challenges in a forum that will seek to define next steps to solve a pressing problem in our industry. The event will be held at the The Breakers, in beautiful Palm Beach, Florida.