November 8th and 9th - Boca Raton, Florida
The Automotive Analytics & Attribution Summit (AAAS) is the first of its kind dedicated to online marketing analytics and attribution for the automotive industry. Auto dealers and manufacturers invest heavily in online advertising yet few standards exist for tracking consumer influence, engagement, and conversion. The auto industry and their advertising partners must work closer together to determine the influences that result in a sale.
The AAAS has been organized to attract thought leaders, technology companies, and dealership managers who want to work together to solve the unique attribution challenges in the auto industry. Manufacturers, marketing technology companies, marketing portals, and dealership managers are invited to present their research, case studies, and challenges in a forum that will seek to define next steps to solve a pressing problem in our industry. The event will be held at the Boca Raton Resort & Club.