Tuesday, November 7th (pre-conference activities)

Fly Into Florida – Enjoy the perfect weather!

12:00 – 6:00 pm Registration Opens (Ocean Bar)

1:00 pm VistaDash User Group Meeting (Cove Room)

3:00 pm ADF Committee Meeting – Creating First Public Draft of Revised Specification (Tide Room)

4:30 pm Hands-On Technical Workshops

  • Google Analytics Training – Attendees with Intermediate GA Skills (Cove Room)
  • How to Build Google Tag Manager Scripts to Track Consumer Engagement in Analytics (Tide Room)

6:00 pm Kickoff Cocktail Reception  (Outdoors) – Sponsored by VistaDash

  • Start the AAAS by attending this great cocktail reception and networking opportunity.

Wednesday, November 8th – Conference Opens

7:00 am Registration Opens (Ocean Bar)

7:30 am  – 8:30 am Welcome Breakfast sponsored by LotLinx (Dunes Terrace)

– Revised ADF Specification Distributed for Review at Breakfast- David Metter, Committee Chairman (Dunes Terrace)

8:45 Welcome by Dan Moore, President of VistaDash – Guests Move to Dunes Ballroom

9:00 am Opening Keynote – From Anonymous to Attributed: Activating Your Walk-In Shopper Strategy – John Clavadetscher, Chief Revenue Officer –

10:00 am General Session: Who Sold It? Understanding Why We Don’t Know if Our Marketing Is Working. – Brian Pasch, PCG Companies

10:45 am General Session: Where Likely Buyers Shop and How to Find Them- Max Steckler from CDK Global along with Marty Blue from CarGurus and George Kang of Edmunds.

11:45 am Main Stage Panel: Sales Attribution Is Daunting For Dealers – How Do We Fix That?  Featuring:

12:30 pm Lunch sponsored by TrueCar (Dunes Terrace)

1:30 pm Breakout Workshops (3 concurrent)

    • The Audience Effect: How People-First Marketing is Disrupting Attribution – Kelly Owens, Oracle Data Cloud (Surfside A)
    • Building Effective Targeting and Attribution Models with Experian Data Ken Kolodziej VP, Dealer Intelligence at Experian Automotive (Surfside B)
    • Stop The Insanity: Your Sales Attribution Reports are Flawed David Page from Dealer eProcess (Surfside C)

2:30 pm Break with Sponsors

3:00 pm Breakout Workshops (3 concurrent)

  • Building Effective Marketing Campaigns that Connect with Sales Data – Joe High, Team Velocity (Surfside A)
  • Why Consumers Loathe Your Online Experience – Andy Medley, PERQ (Surfside B)
  • 7 Secrets to Maximizing Your Attribution InvestmentSteve White, Clarivoy (Surfside C)

Guests Move to Dunes Ballroom

4:00 pm Break With Sponsors (Dunes Ballroom)

4:30 pm Marketing Manager Panel: Our Wish List for Automotive Marketing Vendors (Dunes Ballroom)





5:30 pm Keynote Presentation: Switching to People-Based Measurement: Strategies to connect Marketing Investments to Showroom Activity (Dunes Ballroom) – Christian Bartens, CEO of Equifax Datalicious 

6:30 pm Cocktail Reception sponsored by Equifax

7:30 pm  Dine on your own at local restaurants


Thursday, November 9th

8:30 am Welcome Breakfast sponsored by LotLinx (Dunes Terrace)

Guests Move to Dunes Ballroom

9:30 am Opening Keynote – Winning Means Knowing What You’re Losing: The Uncut Story Your Data Can’t Tell You Moderated by David Metter, President of AutoHook powered by Urban Science

10:30 am Keynote and Panel: Attribution: Finding the Quality in the Quantity of Your Digital Marketing Presence James Grace, Cox Automotive with:

11:30 am Interactive Mainstage Session: Insights on Attribution from Outside the Automotive Industry – Featuring:


12:30 pm Lunch sponsored by TrueCar (Dunes Terrace)

1:30 pm Breakout Workshops (3 concurrent)

  • Meet Roxanne- A technology breakthrough to measure attribution through events and customer intent – Joe Chura, Founder of DealerInspire (Surfside A)
  • All Traffic is Not Created Equal: How to Use First Party Data to Attract Buyers vs. Shoppers – Seth Berkowitz, President, Edmunds (Surfside B)
  • Leveraging GA to Measure Conversion Tool Effectiveness Aaron Baldwin, CarNow (Surfside C)

2:30 pm Break with Sponsors

3:00 pm Breakout Workshops (3 concurrent)

  • Google Analytics Workshop: Inspecting Your Configuration for Data Compliance – Brian Pasch, PCG Companies (Surfside A)
  • Investing your Media Dollars with Certainty: The Role of a Quality Visit and Attribution – Kevin LeSage, Cox Automotive (Surfside B)
  • Social Media Attribution RevealedSean Seltzer, CEO of SocialDealer (Surfside C)

4:00 pm Break With Sponsors (Dune Ballroom)

4:30 pm  Mainstage Panel: We Need Better Marketing Levers To Increase Showroom Traffic – Featuring:

5:30 pm General Session: Your Next Steps to Creating a Better Marketing Mix

6:15 pm Cocktail Reception sponsored by Equifax with Book Release & Signing Opportunity with Brian Pasch

7:45 pm  Dine on your own at local restaurants