Agenda

Tuesday, November 7th (pre-conference activities)

Fly Into Florida – Enjoy the perfect weather!

12:00 pm Registration Opens

1:00 pm VistaDash User Group Meeting (optional)

3:00 pm ADF Committee Meeting – Creating First Public Draft of Revised Specification

4:30 pm Hands-On Technical Workshops

  • Google Analytics Training – Attendees with Intermediate GA Skills
  • How to Build Google Tag Manager Scripts to Track Consumer Engagement in Analytics

6:00 pm Kickoff Cocktail Reception – Sponsored

  • Start the AAAS by attending this great cocktail reception and networking opportunity.

Wednesday, November 8th – Conference Opens

7:00 am Registration Opens

8:00 am Welcome Breakfast sponsored by Lotlinx 

8:30 am Revised ADF Specification Distributed for Review- David Metter, Committee Chairman

9:00 am Multimedia Presentation: Transforming Automotive Marketing Attribution & Reporting

9:30 am Opening Keynote – From Anonymous to Attributed: Activating Your Walk-In Shopper Strategy – John Clavadetscher, Chief Revenue Officer – Cars.com

10:30 am General Session: Using Data & Analytics to Save up to $100,000 a year per RooftopBrian Pasch, PCG Companies

11:30 am Main Stage Panel: Sales Attribution Is Daunting For Dealers – How Do We Fix That?  Featuring:

12:30 pm Lunch sponsored by TrueCar

1:30 pm Breakout Workshops (3 concurrent)

  •  Building Effective Targeting and Attribution Models with Experian Data Ken Kolodziej VP, Dealer Intelligence at Experian Automotive
  • Stop The Insanity: Your Sales Attribution Reports are Flawed David Page from Dealer eProcess
  • Determining the Influence of Third-Party Portals on Showroom Visits and Sales Max Steckler from CDK Global along with executives from CarGurus and Edmunds.

2:30 pm Break with Sponsors

3:00 pm Breakout Workshops (3 concurrent)

  • Building Effective Marketing Campaigns that Connect with Sales Data – David Boice, Team Velocity
  • Why Consumers Loathe Your Online Experience – Andy Medley, PERQ
  • 7 Secrets to Maximizing Your Attribution InvestmentSteve White, Clarivoy

4:00 pm Break With Sponsors

4:30 pm Marketing Manager Panel: Our Wish List for Automotive Marketing Vendors

5:30 pm 15-minute Technology Challenge: Three Innovative Companies Showcase Their Integrated Solutions

6:30 pm Cocktail Reception sponsored by Equifax 

7:30 pm  Dine on your own at local restaurants

Thursday, November 9th

8:30 am Welcome Breakfast sponsored by Lotlinx 

9:30 am Opening Keynote – Winning Means Knowing What You’re Losing: The Uncut Story Your Data Can’t Tell You Moderated by David Metter, President of AutoHook powered by Urban Science

10:30 am Keynote and Panel: Attribution: Finding the Quality in the Quantity of Your Digital Marketing Presence James Grace, Cox Automotive with OEM and Dealership Executives

11:30 am Interactive Mainstage Session: Insights on attribution from outside the automotive industry

  • Joe Glass, Head of Brands for LiveRamp
  • ( the second speaker to be announced shortly)

12:30 pm Lunch sponsored by TrueCar

1:30 pm Breakout Workshops (3 concurrent)

  • Meet Roxanne- A technology breakthrough to measure attribution through events and customer intent – Joe Chura, Founder of DealerInspire
  • All Traffic is Not Created Equal: How to Use First Party Data to Attract Buyers vs. Shoppers – Karim Qazi, VP Ad Technology Platforms, Edmunds 
  • Leveraging GA to Measure the Effectiveness of your Online Purchasing & Chat Tools Aaron Baldwin, CarNow

2:30 pm Break with Sponsors

3:00 pm Breakout Workshops (3 concurrent)

  • Google Analytics Workshop: Inspecting Your Configuration for Data Compliance – Brian Pasch, PCG Companies
  • Investing your Media Dollars with Certainty: The Role of a Quality Visit and Attribution – Kevin LeSage, Cox Automotive
  • Social Media Attribution RevealedSean Seltzer, CEO of SocialDealer

4:00 pm Break With Sponsors

4:30 pm  Mainstage Panel: We Need Better Marketing Levers To Increase Showroom Traffic – Mark Connor (Lotlinx), George Berridge, Director of Digital at Zimmerman, Equifax Executive TBA, plus others.

5:30 pm Conference Closing Session Challenge

5:45 pm Book Release & Signing Event: “Who Sold It?” – by Brian Pasch

6:00 pm Cocktail Reception sponsored by Equifax

7:00 pm  Dine on your own at local restaurants

Friday, November 10th (optional)

Golf Outing For Attendees – Register in Advance

$5,000 Prize Purse