Agenda

Sunday, November 18th (pre-conference hands-on training opportunities)

9:00 – 4:00 pm Google Analytics Certification for Automotive Professionals – with Brian Pasch (Ponca D’Leon #5)

Brian’s popular GA workshop has been customized for the conference to give vendors and dealers greater insights on how to leverage Google Analytics to improve marketing outcomes. This course is normally $1,000 per person and included in your AAAS Premium Admission ticket.  Seating is limited to 50 people so make sure you purchase a Premium ticket if you want to attend.  The premium ticket also includes a hot lunch on Sunday.

4:30 – 5:30 pm Learning Google Tag Manager (Open to all attendees) (Ponca D’Leon #5)

Dealers and vendors need to track consumer engagement on their websites and online tools. Learn from the experts at PCG who have built thousands of Google Tag Manager container scripts for the automotive industry. This hands-on workshop will empower attendees to built effective scripts to comply with the PCG Specification for Google Analytics.

4:00 pm ADF Committee Meeting – Creating First Public Draft of Revised Specification (Tide Room)

5:30 pm  Conference Opens – Welcome Message from Brian Pasch, founder PCG Companies

6:00 pm  General Session Panel: Separating Fact from Fiction: Understanding Automotive Marketing Attribution

7:30 pm Opening Cocktail Reception and Hors d’oeuvres

Monday, November 19th – Conference Opens

7:00 am Registration Opens

7:30 am  – 8:30 am Welcome Breakfast

– Revised ADF Specification Distributed for Review at Breakfast- David Metter, Committee Chairman 

8:30 am Keynote Address: “Connected Retailing: Creating Continuous One-to-One Relationships with Digital Shoppers”

10:00 am General Session #1

10:45 am General Session Main Stage Panel

11:45 am Keynote Address

12:30 pm Lunch

1:30 pm Breakout Workshops (3 concurrent)

2:30 pm Break with Sponsors

3:00 pm Breakout Workshops (3 concurrent)

4:00 pm Break With Sponsors

4:30 pm General Session Main Stage Panel

5:30 pm Keynote Presentation

6:30 pm Cocktail Reception

7:30 pm  Dine on your own at local restaurants

 

Tuesday, November 20th

8:30 am Welcome Breakfast  

9:30 am Opening Keynote

10:30 am Keynote and Panel: Attribution: Latest Updates on Connecting Online Activities to Showroom Purchases

11:30 am  Mainstage Expert Panel:

12:30 pm Lunch

1:30 pm Breakout Workshops (3 concurrent)

2:30 pm Break with Sponsors

3:00 pm Breakout Workshops (3 concurrent)

4:00 pm Break With Sponsors (Dune Ballroom)

4:30 pm  Mainstage Panel:

5:30 pm General Session: Your Next Steps to Creating a Better Marketing Mix

6:15 pm Cocktail Reception and book signing with Brian Pasch and Thomas Gage

7:45 pm  Dine on your own at local restaurants