Aaron Baldwin

VP, Business Development
CarNow

Aaron Baldwin is the Vice President of Business Development for CarNow. His journey in the automotive industry started washing cars at 16 years old. For the next 13 years, he grew from a salesman to the Director of Dealership Marketing for Asbury Automotive, responsible for over 80 rooftops.  At Asbury, Aaron was responsible for CRM as well as digital marketing. Realizing there is more to ROI than final source attribution, he integrated all of their available data into a single business intelligence platform. At CarNow, he worked closely with PCG Consulting to establish a deeper integration of CarNow’s key actions into Google Analytics, Adwords, and VistaDash allowing dealers to tie CarNow’s performance to upstream sources. Aaron currently resides in Atlanta, GA with his wife, Tori.