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PALM BEACH, FLORIDA
NOVEMBER 14-16TH 2021
Join the conference designed for dealers who want to
succeed in the rapidly evolving automotive retail industry.
THE AUTOMOTIVE RETAIL EVENT OF THE YEAR
PALM BEACH, FLORIDA
NOVEMBER 14-16TH 2021
THE AUTOMOTIVE MARKETING
ANALYTICS EVENT OF THE YEAR
THE AUTOMOTIVE MARKETING ANALYTICS EVENT OF THE YEAR
HEY DEALERS! GET 3 IN-PERSON TICKETS + 6 VIRTUAL TICKETS AT ONE LOW PRICE WITH THE DEALER BUNDLE!
ARE YOU BOLD ENOUGH TO CHALLENGE TRUSTED AUTHORITY?
Are you truly convinced that the strategies you implement are best simply because they are considered the industry standard? Do the metrics your vendor presents you with at the end of the month paint a misleading picture? AAAS will address the countless shortcomings, inefficiencies, and failures of the status quo and tap into the next wave of dealer innovation. Join the most innovative automotive professionals taking the #AAASCHALLENGE this November in Palm Beach, Florida who are asking the most important questions the industry has ever faced.
DATA DRIVEN STRATEGIES
DRIVE RETAIL EFFICIENCIES
Three days of new products, tools, interactive workshops and speakers to help you build, grow and monetize marketing strategies. Whether you’re joining us in Palm Beach or watching AAAS from the livestream, join us for a glimpse into the data and analytics behind automotive’s biggest marketing discoveries.
EDUCATION TAILORED TO SOLVE DEALERSHIP PAIN POINTS, NOW.
Education Tracks
Marketing Strategies
DAY ONE - MARKETING STRATEGIES TRACK SESSIONS
10:45am
DAY 1 | 10:45AM
Workshop 2B
OTT & Me: what you need to know about automotive’s newest ad channel
Led By: Tim Bowles | Video Strategy & Data Insights Executive – Dealer eProcess
OTT/Video Marketing
5:00pm
DAY 1 | 5:00PM
Keynote Address
SEARCHWARS | Episode 1 – The great pandemic
Led By: Tim Martell | CEO, Founder – Wikimotive
SEO
DAY TWO - MARKETING STRATEGIES TRACK SESSIONS
8:00am
DAY 2 | 8:00AM
Keynote Address
Digital Marketing Strategies and ROI
Presented By:
Bob George | Associate Vice President – Dealer.com
Kevin LeSage | Director – Autotrader
Strategy Ideas
1:00pm
DAY 2 | 1:00PM
Workshop 3A
Cobra Kai – Adapt or Die with Revolutionary Changes to Your Website
Description
Learn how the Jeff Wyler Auto Family removed forms from their websites and not only improved conversion, but also became more consumer-facing. You will also learn a surprise benefit from taking this revolutionary step, while also see the challenges you will face with your team when you make this significant change.
Led By: Kevin Frye | Marketing Director – Jeff Wyler Automotive
New Perspective
1:00pm
DAY 2 | 1:00PM
Workshop 3B
Pivoting Your Paid Social Media Strategy To On-Facebook Destination Advertising
Led By: Sarah Ciociola | Paid Media Director – PCG Digital
Social
1:00pm
DAY 2 | 1:00PM
Workshop 3D
Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns
Led By: Ryan Everson | Corporate Digital Marketing Director – Garber Automotive
Social
DAY THREE - MARKETING STRATEGIES TRACK SESSIONS
8:45am
DAY 3 | 8:45AM
Keynote Address
The convergence of tV & oTT: What does it mean for measurement?
Presented By:
John Brauer | VP, Insights & Analytics – Comcast Advertising
Anthony Jingoli | Director Automotive Sales, NE Region – Effectv
OTT/Video Marketing
1:00pm
DAY 3 | 1:00PM
Workshop 5C
Ready to take your digital marketing to the next level? Your CRM won’t get you there
Led By: Atul Patel | CEO – Orbee
New Perspective
2:00pm
DAY 3 | 2:00PM
Workshop 6A
Deepfakes Have Arrived In Auto. Can You Tell The Difference Between Authentic And Fake In-Market Audiences?
Led By: Steve White | Founder/CEO – Clarivoy
SEO
3:30pm
DAY 3 | 3:30PM
Keynote Address
from marketing to fixed ops: why the phone should be the center of your 2022 plans
Presented By: Cassie Broemmer | Chief Revenue Officer – CarWars
Conversational Commerce
Reexamine the status quo strategies your dealership uses. Sessions will cover topics ranging from dynamic auto inventory campaigns, pivoting to on-Facebook destination advertising, GMB optimization, and more...
Digital Retailing
DAY TWO - DIGITAL RETAILING TRACK SESSIONS
9:00am
DAY 2 | 9:00AM
Keynote Address
This changes everything | what is REAL-TIME RETAIL?
Led By: Tim Cox | Founder, VP – CarNow
Sales Enhancement Tools
11:00am
DAY 2 | 11:00AM
Main Stage Panel #2
The latest innovations with digital retailing platforms
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Steve Zabawa | CEO – WebBuy
Rusty West | President, CEO – Market Scan
Aaron Bickart | EVP, General Manager – OfferLogix
Angelica Jeffreys | VP, Enterprise Alliances-Automotive – Equifax
Michia Rohrssen | VP, General Manager – Upstart Auto Retail
Brett Pomerantz | Senior Director Product – Autotrader
New Perspective
4:00pm
DAY 2 | 4:00PM
Main Stage Panel #3
how consumers are using digital retailing tools and the data to back it up
Moderator: Glenn Pasch | CEO, Partner – PCG Digital
Panelists:
Brian Kramer | General Manager – Germain Toyota
Jarrod Kilway | Director of Digital Strategy and Solutions – Germain Toyota
Matt Weinberg | SVP of Consumer Experience – Modal
Jason Jewart | VP of Product Strategy – Sincro
David O’Brien | President, CEO – Quantum5
Kyle Mountsier | Co-Founder – Contagious Auto
Description
As digital retailing has evolved, many assumptions have been made on how customers will use the technology. What we thought was important in reality may not have been. On this panel, we will review real customer data on how they used DR technology. We will then discuss how these dealers used the data to adapt their internal processes to deliver the faster & easier buying experience they promised their customers.
Tactical insights from these impressive dealership leaders.
Sales Enhancement Tools
DAY THREE - DIGITAL RETAILING TRACK SESSIONS
11:00am
DAY 3 | 11:00AM
Keynote Address
bringing the automotive retail experience into the future
Presented By:
Chris Walsh | Executive Vice President, Sales – Gubagoo
Ryan Osten | Vice President – Gubagoo
Strategy Ideas
2:00pm
DAY 3 | 2:00PM
Workshop 6B
How To Create Effective Brand Campaigns Around Digital Retailing: Story-marketing Your DR Experience to Generate Deeper Consumer Connection and More Transactions
Description
Bonnie Raitt said it best: "Let’s give em something to talk about…”. Don’t be confused, simply putting a DR on your website is not enough. Don’t let your investment in digital retailing be just another lead-gen tactic. Instead, I’ll be teaching you how to reframe the benefits of your DR process in a manner that promotes differentiation for your brand and interjects energy into your transaction. With all the OEM focus and push toward digital retailing and a seamless digital-showroom experience, Dealers who are paying attention and doing the work now, will the the ones who benefit the most.
Led By: Paul Daly | Co-Founder – Contagious Auto
Strategy Implementation
5:30pm
DAY 3 | 5:30PM
Main Stage Panel #5
what does the next generation of automotive retail look like?
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Jagdish Rajan | Chief Technology Officer – Del Grande Dealer Group
Mike Shean | Sr. Manager Product Management – Dealer.com
Allan Cooper | Principal – Cooper Media Group
Steve White | Founder/CEO – Clarivoy
New Perspective
Your customers have questions, are you there to answer? Sessions will cover topics ranging from creating effective branding campaigns, how consumers use DR tools, real-time retail, and more...
Analytics
DAY ONE - ANALYTICS TRACK SESSIONS
9:30am
DAY 1 | 9:30AM
Workshop 1A
How To Audit Your Website to Uncover Which Shopper Events Are Not Being Tracked in Google Analytics
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
10:45am
DAY 1 | 10:45AM
Workshop 2A
How To create google analytics goals to identify engaged car shoppers and to optimize google ads campaigns
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
4:00pm
DAY 1 | 4:00PM
Main Stage Panel #1
Using data to drive performance and profitability
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Speakers:
Matt Kristo | Senior Manager of Analytics Services – Outsell
Tom Kerr | President – Affinitiv Advertising
Charlie Bass | SVP of Sales – CallRevu
David O’Brien | President – Quantum5
Amber Daniel | Director, Product Strategy – Polk by IHS Market
Strategy Implementation
DAY TWO - ANALYTICS TRACK SESSIONS
1:00pm
DAY 2 | 1:00PM
Workshop 3C
Holding your Vendors Accountable Using Google Analytics
Led By: Colleen Harris | Senior Product Manager, Business Intelligence – Sincro
2:00pm
DAY 2 | 2:00PM
Workshop 4B
Is your data lying to you?
Led By: Dan Moore | President – Vistadash
Sales Enhancement Tools
2:00pm
DAY 2 | 2:00PM
Workshop 4D
redefining data reporting & measurement for dealers
Led by:
Nathan Hollenbeck | Vice President of Marketing – Del Grande Dealer Group
Jeremy Beacer | President – Del Grande Dealer Group
New Perspective
DAY THREE - ANALYTICS TRACK SESSIONS
1:00pm
DAY 3 | 1:00PM
Workshop 5A
How to Standardize Google Analytics Across Dealer Group Website
Led By:
Andrew Sund | Sr. Digital Account Executive – Affinitiv Advertising
Jeff Young | Sr. Digital Account Executive – Affinitiv Advertising
1:00pm
DAY 3 | 1:00PM
Workshop 5B
Homepage, Vehicle Search, Vehicle Details, and Navigation, The Data You Need To Improve Your Website Experience
Led By: Jason Jewart | VP of Product Strategy – Sincro
Strategy Ideas
4:30pm
DAY 3 | 4:30PM
Main Stage Panel #4
building, leading and growing an “Analytical” team
Moderator: Denise Galiatsatos | President – PCG Digital
Panelists:
Chuck Schofield | Senior Director Business Development – Digital Motors
Andrew Vislosky | General Manager – Morgan Auto Group
Wesley Miller | Director of Marketing – Serra Automotive
Ryan Green | Marketing Director – Weld County Garage Companies
Strategy Implementation
Discover where your data can mislead you and where the holes in your metrics are leading to missed opportunities. Sessions will cover topics ranging from configuration, optimization, and data analysis, and more...
Sales Process
DAY ONE - SALES PROCESS TRACK SESSIONS
9:30am
DAY 1 | 9:30AM
Workshop 1B
New BDC and Sales Performance Metrics For Selling Used Cars Online
Led By: Jasen Rice | Owner – Lotpop
New Perspective
9:30am
DAY 1 | 9:30AM
Workshop 1C
You Don’t Need a bDC for follow up Leads!
How an OEM Brand in the Netherlands with 105 Stores went from 8.9% to 14.2% in Leads to Sale Conversion
Description
In this workshop Paul describes the 6 steps for a better lead conversion from an OEM or Dealer Holding level to their (online) salesforce. Each step was designed to get the best online client experience resulting in more then 2500 new cars sold extra truth their online channel. Big part of this is that the salesperson was in charge of the lead, and not a BDC environment. The 4 traits of the consumer 2021 was the backbone of the 6 steps programme, which also is executed in Germany and Belgium.
Led By: Paul de Vries | Founder – #DCDW
New Perspective
10:45am
DAY 1 | 10:45AM
Workshop 2C
how to use data and AI to acquire used inventory that sell faster and at higher profit
Description
RXA and Outsell will walk through the process of using Google Search Trends combined with customer lifetime value metrics and individual dealership characteristics to find the optimal used inventory. These used vehicles sell faster, at higher profit, and to customers who are more likely to service and repurchase. Using data from local markets, your own CRM and your service lanes, you can focus your team’s efforts on acquiring the best performing vehicles.
Led By: Jason Harper | CEO – RXA
Strategy Ideas
DAY TWO - SALES PROCESS TRACK SESSIONS
2:00pm
DAY 2 | 2:00PM
Workshop 4A
full funnel focus
Led By: Chuck Schofield | Senior Director Business Development – Digital Motors
Strategy Ideas
2:00pm
DAY 2 | 2:00PM
Workshop 4C
“Hello! are you there?” – being present when your customers want to connect
Description
The expectations of consumers for buying a car is moving towards convenience and speed.
But the one thing that will never change is every sale begins with a conversation
From Messenger, WhatsApp, Chat, Text, Video, Email: the list goes on and on
Is your dealership prepared to connect with consumers where they want to?
In this workshop Marija and Glenn will share strategies and processes to help your dealership connect with more customers to create more conversations. More conversations = more sales. Let’s be ready to answer their call
Led by:
Glenn Pasch | CEO, Partner – PCG Digital
Marija Cvetkovska | SEM Specialist – PCG Digital
Strategy Implementation
5:00pm
DAY 2 | 5:00PM
Keynote Address
Dealer Panel: Success with one person selling
Presented By:
Chip Perry | CEO – A2Z Sync
Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Marisa Shockley | Dealer Principal – Shockley Honda
Chris Lima | VP of Marketing and Sales – Motor Werks Auto Group
Travis Taggart | GSM – Schomp Ford
Strategy Ideas
DAY THREE - SALES PROCESS TRACK SESSIONS
2:00pm
DAY 3 | 2:00PM
Workshop 6C
It’s time to Retool Your Dealership
Moderated By:
Natalia Giner | Head of Product – A2Z Sync
Brian Allee | Head of Sales & Client Success – A2Z Sync
Speakers: Dealership Managers using A2Z Sync (TBD)
Strategy Ideas
2:00pm
DAY 3 | 2:00PM
Workshop 6D
F&I Workforce Management – Maximize resources in the F&I office by enabling in-store and remote assistance
Led By: Nick Funsch | Director of Sales Strategy, Associate Development – JM&A Group
Strategy Implementation
Is your sales process engineered around the customer experience? Sessions will cover topics ranging from using ai to acquire used cars, success with one person selling, in-store remote assistance, and more...
WHO SHOULD ATTEND?
DEALER PRINCIPALS
GENERAL MANAGERS
GENERAL SALES MANAGERS
MARKETING MANAGERS
CRM MANAGERS
BDC MANAGERS
OEM REPRESENTATIVES
AUTOMOTIVE ASSOCIATIONS
ALLIED INDUSTRY
General Managers
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General Sales Managers
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Ecommerce Directors
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Dealer Principals
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Marketing Directors
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Internet Sales Managers
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BDC Managers
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Allied Industry
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Just announced
TWO EXCLUSIVE 25 SEAT COURSES
Brand new courses designed by BPE | Education to build leadership skills in #automotiveretail.
ENGAGE & LEARN FROM OUR
FEATURED INDUSTRY LEADERS
FEATURED INDUSTRY LEADERS
ENGAGE & LEARN FROM OUR FEATURED INDUSTRY LEADERS
They'll be answering the hard questions you need answers to today.
Brian Pasch
Founder
Brian Pasch Enterprises
Tim Cox
Founder | VP
CarNow
Tim Martell
CEO | Founder
Wikimotive
Cassie broemner
Chief Revenue Officer
CarWars
Carrie Pasch
Executive | Author
PCG Digital
Glenn Pasch
CEO | Partner
PCG Digital
aaron bickart
EVP | General Manager
OfferLogix
Chip Perry
CEO
A2Z SYNC
RYAN OSTEN
Vice President
Gubago
CHUCK SCHOFIELD
Senior Director Business Development
Digital Motors
RUSTY WEST
President & CEO
Marketscan
AMBER DANIEL
Director, Product Strategy
Polk Automotive Solutions
KEVIN BACON
Digital Director, Automotive Media Strategy
Effectv
MATT WEINBERG
SVP of Consumer Experience
Modal
PAUL DALY
Co-Founder
Contagious Auto
CAN'T ATTEND IN-PERSON?
JOIN THE LIVESTREAM
Join from anywhere in the world LIVE during the event. Gain strategies backed by data and analytics from the industry’s best and brightest.
As an added benefit, AAAS is happy to offer 90 DAYS of content access to ensure you didn’t miss a beat during the pace of the live event.
Gain access to the insightful Content for up to 90 days
Watch from home, work, bed… anywhere you would like
THE DATA ADDS UP TO THIS MOMENT
DON'T MISS THE OPPORTUNITY OF THE YEAR
- 00Days
- 00Hours
- 00Minutes
- 00Seconds
FORGET THE FLUFF, ONLY LEARN WHAT YOU NEED
FORGET THE FLUFF, ONLY LEARN WHAT YOU NEED
FORGET THE FLUFF, ONLY LEARN WHAT YOU NEED
THE ULTIMATE
FACEOFF
Leave the boring demos at home. Vendors will compete against one another to prove their data-driven processes and products are the one for your dealership.
YOUR BENEFITS
Hear directly from each company’s leading technical experts
Save yourself time and tedious research on multiple companies
Find out if your current vendor is evolving with it’s competition
Each vendor will be challenged with the same format, questions and allotted time
EARN WHILE YOU LEARN
RECEIVE POINTS TO WIN NAME BRAND GIFT CARDS BY INTERACTING VIRTUALLY
We’re encouraging participation in the virtual expo hall, engaging panels, randomized networking, and expert sessions with live call-in Q+A’s.
ASK QUESTIONS WITH REPS 1-1 VIRTUALLY
Visit exhibitor booths virtually and learn about their services with video or chat.
SPONSORED
BY AUTOMOTIVE'S BEST
ENJOY IN-PERSON NETWORKING
IN BEAUTIFUL PALM BEACH
ENJOY IN-PERSON NETWORKING IN BEAUTIFUL PALM BEACH
EAU PALM BEACH RESORT & SPA
EAU PALM BEACH
RESORT & SPA
PALM BEACH, FLORIDA
TESTIMONIALS
HEAR WHAT PEOPLE ARE
SAYING ABOUT THIS EVENT
HEAR WHAT PEOPLE ARE SAYING ABOUT THIS EVENT
When I speak to fellow dealers about automotive conferences, they consistently share two desires. They want cutting edge content, and actionable ideas that they can return with to their dealership to become better. Across the last decade, Brian Pasch has consistently exceeded these expectations. He stays in front of our industry with leading edge, advanced content, while presenting it in an easily understood way that can be simply applied to directly benefit dealers who attend. He has my highest respect and recommendation.
Being in brought up sales, I have habit of focusing most of my efforts for sales advertising. I trend to forget how important service advertising is to a dealership. Going into the conference my goal was to educate myself more for fix ops advertising opportunities and I accomplished the goal. Now after attending this event I have made it a goal to focus more time and energy for fix ops, on our website, social, SEM or SEO.
AAAS & DMSC are the 2 events I look forward to every single year. The best of the best in our industry teach and network at these events, which creates an environment not only to learn in, but also to engage in new partnerships and friendships! These handful of days have been catalysts of change for our dealer group, and, on a personal level, personal change as well.
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DON'T MISS THE AUTOMOTIVE
MARKETING ANALYTICS
EVENT OF THE YEAR
DON'T MISS THE AUTOMOTIVE
MARKETING ANALYTICS
EVENT OF THE YEAR
The most relevant, need to Know content
Streamlined, time maximizing Content schedule
Exclusive access to an invite Only community
Live call-in q+A’s with Industry leaders
90 day pass to access the aaas content
