AAAS & DMSC are the 2 events I look forward to every single year. The best of the best in our industry teach and network at these events, which creates an environment not only to learn in, but also to engage in new partnerships and friendships! These handful of days have been catalysts of change for our dealer group, and, on a personal level, personal change as well.

When I speak to fellow dealers about automotive conferences, they consistently share two desires. They want cutting edge content, and actionable ideas that they can return with to their dealership to become better. Across the last decade, Brian Pasch has consistently exceeded these expectations. He stays in front of our industry with leading edge, advanced content, while presenting it in an easily understood way that can be simply applied to directly benefit dealers who attend. He has my highest respect and recommendation.

Being in brough up sales, I have habit of focusing most of my efforts for sales advertising. I trend to forget how important service advertising is to a dealership. Going into the conference my goal was to educate myself more for fix ops advertising opportunities and I accomplished the goal. Now after attending this event I have made it a goal to focus more time and energy for fix ops, on our website, social, SEM or SEO.