Boca Raton, FL – July 5th, 2017 – Dave Page, Partner at Dealer eProcess is set to present an innovative sales attribution modeling technology at the Automotive Analytics & Attribution Summit (AAAS). CAROI, developed by Dealer eProcess, simplifies marketing data for dealers to see which marketing investments are selling cars and service, by DMS and CRM data matching.

“Stop the Insanity: Your Sales Attribution Reports are Flawed” is the title of Dave’s workshop at the conference. Dave will review common marketing reports and metrics and expose the weaknesses of last-click and assumptive conversion data. “The Automotive Analytics & Attribution Summit (AAA) is the perfect venue to have these advanced discussions with marketing managers and dealers on data management, website analytics and sales attribution reporting,” stated Joe Gillespie, a partner at Dealer eProcess.

The AAAS is being hosted by PCG Companies under the leadership of Brian Pasch, Founder. “Since sales attribution, marketing analytics, and key performance indicators (KPI) become frequent discussions with progressive dealers, a conference was needed to address these needs and gaps in technology with dealership managers and vendors in the same room,” stated Brian Pasch.

The Automotive Analytics & Attribution Summit is scheduled for November 8th and 9th at the Boca Raton Resort and Club. Additional information on the conference can be found on the official website:

About Dealer eProcess

Dealer eProcess is the industry leader in automotive websites and digital marketing. Dealer eProcess has won dozens of awards throughout the industry and is recognized by the experts as the most technologically-superior website and digital marketing solution for automotive dealers. Along with being a recognized industry leader, Dealer eProcess has also partnered with the best in the business to offer their dealers a complete digital solution available. Dealer eProcess is a Google Premier Partner, Yahoo/Bing Select Partner, a Reynolds & Reynolds certified provider, and has partnered with numerous other industry-leading solutions including CreditMiner and eAutoAppraise. Dealer eProcess is headquartered just outside of Chicago, IL, and has offices in Washington and Arizona. You can learn more about Dealer eProcess on their website: