Brian Pasch had the pleasure to interview Kevin Bacon from Comcast Spotlight on the future of video marketing. There are many new opportunities for auto dealers with data-driven linear video, premium video, and Over the Top (OTT) video offerings. The podcast will be released on Monday, August 12th.
Listen to Brian’s conversation with Kevin to obtain actionable insights which will allow you to create a video everywhere strategy to reach in-market shoppers. If you were every confused about OTT, since so many people are selling it, then you need to listen to this podcast.
We are also pleased to share that Comcast Spotlight will be unveiling first-to-market data at the 2019 Automotive Analytics & Attribution Summit regarding New TV strategies.
Most dealers are unaware of the latest advances in targeting, measurement, and attribution. Comcast Spotlight’s Todd Hauser and Jenny Yurko will be joining Kevin on the main stage, so don’t forget to register for the show. Event details are summarized below:
Full color brochure: https://automotiveattributionsummit.com/brochure-2019/
Purchase tickets: https://automotiveattributionsummit.com/register/
Book hotel: https://automotiveattributionsummit.com/hotel/