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LIVE STREAMING NOVEMBER 16-18TH

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ALEX SNYDER

Co-founder / CEO

Who knew scratching his name in a $93 desk, in 5th grade, would turn into a 30+ year automotive career for Alex Snyder.  His grandfather drove him to the dealership every Saturday to pay off that desk.  Alex stuck around in the family business to eventually oversee the Checkered Flag Automotive Group’s digital presence and operations. 

It led him to DealerRefresh and eventually a move to Dealer.com to lead the creation of a CRM that grew to 600 dealerships in two years.  After the Cox acquisition, Alex found himself a man without a mission.

Today the mission is alive and well with the creation of FRIKINtech, short for FRIKTIONLESS technologies, proving to dealers the key to raising all metrics is arming the sales staff with relevant conversations. FRIKINtech provides the fuel for customer engagement.

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