Alex Vetter co-founded Cars.com and has served as President and CEO since November 2014. Since becoming CEO, Alex has taken Cars.com Inc. (CARS) public and transformed the company’s business model from an online listings and content provider to a technology platform powering innovative solutions and frictionless omni-channel experiences for the automotive
industry. Alex has diversified the company’s revenue streams with the strategic acquisitions of Dealer Inspire and DealerRater, the launch of FUEL, and the productization of Cars.com’s more than 20 years of data, accelerating CARS’ differentiated solutions strategy.
Alex is passionate about empowering users and leveraging technology to drive the future of automotive retail and enable businesses to keep local at the center of digital community and commerce. He is also committed to building a diverse, equitable and inclusive workforce at CARS, and as a long-time dealer advocate, working to increase representation and drive meaningful and sustainable change within the automotive industry.
Prior to serving as CEO, Alex served in several senior management roles for Cars.com spanning multiple functional areas. From 2006 until 2014, he served as Cars.com’s Senior Vice President and Chief Operating Officer. In these roles, Alex envisioned and executed on a strategy to grow Cars.com’s revenue from $200 million to over half a billion in sales across seven distinct sales channels, and successfully scaled the business across diverse client
bases ranging from local operators to Fortune 100 companies.
Prior to Cars.com, Alex served as Manager of Business Development of Classified Ventures from 1997 to 1998, and as Business Development Manager of Tribune Interactive/Tribune Media Services from 1996 to 1997.
Alex holds a B.A. in History and Psychology from Providence College.