With a combined 8 years of B-to-B and B-to-C omni-channel strategy experience, Christina Rosenbach has spent years questioning and working to shape digital marketing’s influence on the consumer buying cycle.

Her career in the automotive vertical started as a strategy manager for influential dealer groups, where she honed in on the automotive shopper journey and helped corporations bridge the gap between data, influence and online brand management.

Christina is currently the director for Sincro’s Digital Agency, which supports the marketing strategy and execution Sincro’s dealership and dealer group customers. Her teams oversee everything from website performance management to multi-channel advertising solutions.

She has a passion for purposeful, intent-driven marketing and a vision for how to use data, technology and market intelligence to help dealers engage with their customers in the right place, at the right time and with the right message.