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LIVE STREAMING NOVEMBER 16-18TH

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DAVID METTER

Senior Advisor

David brings a wealth of automotive knowledge and experience as a senior advisor to the Automotive Broadcasting Network & DealerIT, both from a dealer and service provider perspective.

David also serves as an active investor, board member, and advisor for various automotive tech vendors, including SpinCar and Square Root. In the past, he has served as an advisor for companies like DealerCentric (now eLend Solutions), Carchex, Unity Works, and DealerTrack, assisting with the acquisition of eCarList.

David has participated or founded multiple tech start-ups, including AutoHook and Autobase. Urban Science acquired AutoHook in 2015. Before co-founding AutoHook, David served more than six years as Chief Marketing Officer for MileOne Automotive, a large, privately-held automotive dealership group.

At MileOne, he built an industry-leading marketing organization, leveraging technology and the internet to increase market share while dramatically decreasing advertising spends per vehicle sold. David previously headed sales for Autobase for nearly five years, where he helped grow the company from a small start-up to the leading automotive CRM software vendor.

He began his career on the showroom floor. As an early adopter of technology, he built a prospecting and follow-up system that helped him rise to become one of the country’s top Chrysler salesmen. He moved his way up, eventually to General Manager of a dealership.

David is regarded as one of the foremost experts in automotive marketing and e-commerce space. He is a frequent speaker at industry events, including DMSC, the Global Automotive Conference, NADA, 20 Groups, and JD Power’s Automotive Internet Roundtable.

David is an avid automotive enthusiast and lives in Suwanee, GA, with his wife, Loni, and their six children.

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