DIRAN HAFIZ

Head of Advertising & Audience Analytics

Microsoft AAAS Sponsor

Diran has spent 15+ years in advertising and marketing - encompassing all major channels as well as a few that haven’t had their time in the sun (yet).

At Microsoft, Diran leads the Advertiser Analytics function for Automotive, focusing on consumer behavior.

His mission is to humanize data in media, using industry disruptions, pattern analysis & signal interpretation to identify & empower advertiser opportunity, while deciphering socio-economic trends and their impact on the Automotive path-to-purchase.

An immigrant himself, Diran is an active accomplice for gender, ethnic & minority voices, and is energized by bridging dialogues for all members of society.

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