Franco Zito is Director of Market Research & Insights at Spectrum Reach, the advertising sales division of Charter Communications.

Franco oversees a team of research professionals who support the field sales organization as well as the national sales team, providing quantitative and qualitative data and analysis, and tools that empower advertiser planning and strategy, in over 90 DMA’s.

During Mr. Zito’s tenure in the cable industry, he has supported research and marketing teams at Nielsen Media Research and Comcast Spotlight where he oversaw the creation of the Research Department in New York.

He holds a B.S. in Marketing from Rutgers University.