At the Automotive Analytics & Attribution Summit, Brian Pasch will be once again offering his popular live training event: Google Analytics Certification Course for Automotive Professionals. The course will be offered on the first day of the Automotive Analytics & Attribution Summit (AAAS). The offer to also receive access to Brian’s new online course on Google Analytics, before the conference, expired on August 31st. 

An investment in the online course is still recommended and will allow students, who plan to attend Brian’s live workshop on Nov 18th, to be prepared for the material and to ask more robust questions about their own data. If you have some experience with Google Analytics will find the live workshop to be effective in building additional skills to master marketing data analysis. 

Brian recently updated all the video training modules in the course to reflect recent changes in the GA interface. Brian also has added training modules that reflect the common questions that dealers and vendors ask about Google Analytics data.  The course can be purchased by visiting this page:

Here are the video modules, all which have been updated in July 2018, which are included in Brian’s new Google Analytics online course:

List of modules in the Google Analytics Certification Course

Google Analytics Certification Course

Dealers managers must stop complaining about marketing waste and start building the skills they need internally to hold their marketing partners accountable!

Thousands of dealers are wasting 30-40% of their marketing budgets because they don’t have the data to inspect the outcomes of their marketing investments. Please encourage all dealership managers who are responsible for online marketing decisions, to register for this specialized industry training.

Register for the conference here: and then book your hotel room at one of the two locations that have discounted room rates available.