JAKE BARRON

Marketing Director, Jim Koons Automotive Group

Jake Barron is the Marketing Director for the Koons Automotive Group, an Automotive News Top-15 dealer group located in Northern Virginia.

Jake began his automotive career immediately after finishing his MBA, joining Toyota Motor Sales North America. There, he spent time at the then Southern California-based headquarters, with roles in product training, sales, customer relations, and eventually marketing.

After three years at Toyota, Jake made the jump to the retail side of the industry, holding Marketing Director roles at two Maryland based automotive groups before joining Koons. Jake currently serves as a product advisor to many leading Automotive Technology companies, and has a passion for innovation and technology.

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