Kevin Bacon is the Digital Director, Automotive Strategy for Comcast Advertising, Effectv. Kevin helps lead the Digital Transformation for the Automotive category.

With 16+ years within the Automotive Marketing & Advertising space (Newspaper, Cars.com, Direct Mail, TV, and Digital), he brings a 360 dealer first view to his organization.

His Digital Agency experience also allows him to capture and understand the perspective and complexity of media companies and advertising agencies that serve the dealer community.

He is a recent author of Digital Career Transformation: How to Survive & Thrive in the Digital Transformation Age. In addition to his Digital Transformation work, Bacon in also an inspirational leader, educator, coach, and public speaker.

His inspirational, motivational, and goal-oriented outlook on life and passion for helping others reach their potential are influenced by his affiliation with John C. Maxwell.

As a Certified JMT Trainer & Coach, he believes his calling is to “add value to people all over the world”. As a resident of the greater Philadelphia area, Kevin enjoys spending time with family, golf, and a great game of chess.