Kevin is the director of digital marketing at Autotrader, influencing product development, sales and marketing. He’s been in the automotive industry for over a decade, starting his career at Dealer.com, another Cox Automotive business. In that role, he focused on tier3 marketing and advertising strategy. Kevin found his passion in talking to dealers, helping them translate data into an actionable story to create a more efficient strategy. This passion drove to Kevin his current position where he manages analytics products across Kelly Blue Book, Dealer.com and Autotrader, with a focus on measuring quality and identifying waste.