Matthew Haiken grew up at Prestige Volvo. literally. His father founded the dealership in 1980 and the two still work closely together. Matthew took over the Dealer Principle position at the age of 25 after taking the store to the #1 volume Volvo store in the country numerous times as its General Manager.
Today, Matthew experiments with ways to enhance his digital presence under the philosophy that the showroom is now the backdoor of the store. The internet is the front. The road to a sale begins online and deals can be closed without the customer ever coming in.