CEO and Co-Founder
How Shopper Data is Fueling the Dealership of the Future
While the internet has brought massive disruption to the auto industry, it has also created fundamentally new opportunities for dealers who are willing to embrace the changing landscape. Chief among these is a rich new set of first-party shopper data that is powering more personalized interactions and smarter investments. In this workshop, you’ll learn how your dealership can generate its own proprietary shopper behavioral data, and use this data to create a competitive advantage through better merchandising, sales, digital marketing, and measurement.