Michael J. Wethington



Keynote Address

Winter is Here. How A.I. Driven Consumer Lifecycle Marketing is Your Best Defense In A Downturn

Learn how to increase loyalty and profitability as Mike Wethington, CEO of Outsell and Jason Harper, CEO of RXA demonstrate using applied artificial intelligence to increase return on marketing spend across the consumer lifecycle. Dealers will see how consumer lifecycle marketing across channels and throughout the ownership cycle, is key to:

  • Increasing loyalty
  • Reducing attrition and
  • Capturing a larger share of sales and service revenue.

Attend this session to learn how using AI-driven communications and online engagement across channels through specific lifecycle-timing improves online presence and marketing efficiency – ultimately increasing customer loyalty and MROI (marketing return on investment).

Register Now!