Automotive Industry Strategist
Acxiom
Mike Perugi is the automotive industry strategist and principal consultant for Acxiom’s Automotive Team and a member of the J.D. Power Automotive Advisory Board. Perugi has spent the majority of his 25-year career at Chrysler, where he was instrumental in the development of the first automotive affinity credit card, CRM and the first websites, the launch of Uconnect Connected Vehicle Systems and Chrysler’s investment in Sirius Satellite Radio. He also led marketing teams responsible for five Dodge vehicle launches, the Chrysler Concorde redesign and creation of the Chrysler 300M Special and the Brand Manager for the “Most Awarded Vehicle Ever” the Chrysler 300.
Perugi is a graduate of the University of Detroit, earning a BS in marketing management an MBA in finance and economics. Mike was an industry and corporate spokesperson on television nationally for CNN, through Autoline This Week, in local market interviews at major metropolitan newspapers and has presented in front of the National Association of Newspaper Publishers, National Hockey League Commissioners Forum, Foresee Summit, American Marketing Association, National Auto Dealers Association(NADA), Specialty Equipment Manufacturers Association (SEMA), J.D. Power Automotive Summit with articles and quotations appearing in Automotive News, Wards Auto, AutoWeek, MotorTrend, Luxury Coach and Transportation, among others.