AlexVetter

Mike Annable

Chief Product Officer
ROI Detective

I’ve been working the internet since 1994. I spent a lot of time in the automotive space. I was around when dealer websites first came out.

I am the original founder of a company called Showroom Logic, which sold out to Pure Cars last year. During my years there, I spent most if my time analyzing the Google Analytics of the 1,500 dealers we had. Four years ago I sold my shares and moved back to Massachusetts.

Now that Google Tag Manager & Google Data Studio exist, I can’t keep away. Things change so fast I end up writing new tags and data studio case statements every week.

I’m in many other spaces, and my favorite is politics and making use of the various demographic techniques. My most challenging vertical is a major insurance company.
 

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