Senior Director, Analytics
5 Data-Driven Reasons Why Digital Retailing Needs a Champion
Many dealers hope that plugging a digital retailing solution into their existing websites will quickly boost their sales. But the reality is that technology is not a silver bullet. It can facilitate many things, but it’s how you use it that matters most.
That’s why your store needs a Digital Retail Champion — someone who’s committed to and incentivized by the success of the digital retailing process. Dealerships with strong champions experience 4x more engagement with digital retailing than those without this role.
In this interactive session we will explore the following:
- The many benefits of having a Digital Retail Champion in your showroom
- The responsibilities of a Champion and how to identify or hire one at your store
- The performance data behind this role and 5 different areas where stores with Champions outperform stores without them.