VP – Automotive Strategy
2020:The New TV’s Data Driven Future
Television’s mission to be as accountable as digital, if not more, is underway. At this session, Comcast Spotlight shares dealer success stories utilizing new technology to measure in-campaign and post-campaign allowing dealers optimization, measurement, and attribution. Also, learn how TV’s first party and scale can transform your business model. Plus, get an advanced look at new advancements in Addressability and Sales ROI rolling out to dealers in 2020.