Steve White began innovating in the digital marketing landscape before it was even called “digital marketing.” His entrance into the automotive industry came in 2004, when he pioneered the creation of a regional automotive portal, ColumbusCars.com, a joint venture between the leading TV station and newspaper in Columbus, OH.
In 2009, Steve founded Clarivoy, a marketing technology pioneer that won the 2016 DSES Innovation Cup for the auto industry’s first Multi-Touch Sales Attribution platform designed specifically for auto dealers. He is a frequently requested speaker in the automotive industry along with being considered an industry influencer who works closely with industry-leading vendors and dealers. Steve is a graduate of Indiana University’s Kelley School of Business. An avid cyclist, he resides in Granville, Ohio, with his wife and three children.
Steve White is CEO of Clarivoy (www.clarivoy.com), the auto industry’s most trusted single source of truth for optimizing the performance of marketing campaigns. Steve founded the company in 2009 as a digital agency and immediately set the company apart from the competition by creating an industry-leading performance-based pricing model, only charging clients if he improved their keyword rankings, incremental traffic and leads. This model required an obsession with identity resolution, tracking, analytics, and attribution which eventually led to Clarivoy’s evolution. Today, the company is focused on helping dealers discover what’s working in their advertising – and continues to launch new and innovative marketing analytics solutions for the auto industry.
Considered a digital marketing pioneer, Steve has over 20 years of experience working with clients to ensure they get the best results from their traditional and digital marketing campaigns. In 2014 he was named Ernst & Young Entrepreneur of the Year in Central Ohio. Steve is a graduate of Indiana University’s Kelley School of Business. An avid cyclist, he resides in Columbus, Ohio with his wife and three children.