Travis is the Director of Customers Insights at Effectv.  In this role, he uncovers new data insights to help advertisers better understand and implement audience-based buying strategies. 

Travis combines his passion for learning, an innovative spirit and 20+ years of advertising experience to deliver actionable guidance to customers.

Within the automotive discipline, Travis has partnered with a broad range of clients including single rooftop dealers, multi-rooftop dealer groups and regional dealer associations to help them better capitalize on their competitive advantages within the marketplace.

He had the honor to be among a select group of speakers at the Pennsylvania Automotive Association’s annual conference in Bermuda where he shared insights with attending dealers.  Travis holds a Bachelor of Arts in Economics/Business from the University of Pittsburgh, a Master’s of Science for Information Systems and a Master’s of Business Administration from Pennsylvania State University. 

He enjoys biking and other outdoor activities.