Have you heard people saying that the day of TV is over, that it is dead? TV is by no means dead; it is going through a significant change.
Did you know that traditional TV has been losing 9,000 people a day to cord cutting? Did you know that number has gone to over 20,000 per day since COVID began in March (comScore), that close to 6MM people have cut the cord through the first half of 2020 alone? As TV goes through this migration, we as advertisers have an opportunity to grow and change with it, or we have the opportunity to fall behind.
Josh Goodin will talk to you about a variety of topics pertaining to the new TV revolution sometimes called OTT (or CTV, or FEP, or etc.…). You will come out of the session with a better understanding of the landscape and be armed with the right questions to ask providers.
By the end of the session, you will be able to:
Understand common acronyms and terms
Get an understanding of the benefits and limitations of Digital TV, especially around tracking, reporting, and key analytics
Have a deeper understanding of quality and what defines it in Digital TV
See what the opportunity in Digital TV looks like for your store(s)
Know the types of providers you can buy from and understand better what type of provider you should buy from