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TOP 4 DEALER PAIN POINTS SOLVED
FIND THE SOLUTIONS TO YOUR PAIN POINTS WITH EASE
Explore Our Agenda Broken Down Into 4 Categories of Common Dealership Pain-Points
INVENTORY ISSUES
Inventory issues have been devastating the industry for the past year. Find out what your dealership can do to solve the issues that come along with it and how to prepare for the return of inventory.
STAFF OPTIMIZATION
With inventory low, staffing is also taking a hit. Find out how to make the most out of your employees and how to function properly on a lower staff count.
SIMPLIFYING DATA
The data and analytics game is changing. Hear breakthrough strategies on how to optimize your data tracking, and how to simplify your results.
VETTING VENDORS
Vendors not performing to the level expected? Learn how to handle these vendors and how to hold them accountable with data and more.
DON'T WAIT FOR THE PERFECT MOMENT, NOW IS THE TIME TO REFRAME STRATEGIES, TEAMS AND RETOOL.
- Inventory Issues
- Staff Optimization
- Simplifying Data
- Vetting Vendors
INVENTORY ISSUES
9:30am
DAY 1 | 9:30AM
Workshop 1B
New BDC and Sales Performance Metrics For Selling Used Cars Online
Led By: Jasen Rice | Owner – Lotpop
New Perspective
10:45am
DAY 1 | 10:45AM
Workshop 2C
how to use data and AI to acquire used inventory that sell faster and at higher profit
Description
RXA and Outsell will walk through the process of using Google Search Trends combined with customer lifetime value metrics and individual dealership characteristics to find the optimal used inventory. These used vehicles sell faster, at higher profit, and to customers who are more likely to service and repurchase. Using data from local markets, your own CRM and your service lanes, you can focus your team’s efforts on acquiring the best performing vehicles.
Led By: Jason Harper | CEO – RXA
Strategy Ideas
1:00pm
DAY 2 | 1:00PM
Workshop 3D
Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns
Led By: Ryan Everson | Corporate Digital Marketing Director – Garber Automotive
Social
STAFF OPTIMIZATION
2:00pm
DAY 2 | 2:00PM
Workshop 4C
“Hello! are you there?” – being present when your customers want to connect
Description
The expectations of consumers for buying a car is moving towards convenience and speed.
But the one thing that will never change is every sale begins with a conversation
From Messenger, WhatsApp, Chat, Text, Video, Email: the list goes on and on
Is your dealership prepared to connect with consumers where they want to?
In this workshop Marija and Glenn will share strategies and processes to help your dealership connect with more customers to create more conversations. More conversations = more sales. Let’s be ready to answer their call
Led by:
Glenn Pasch | CEO, Partner – PCG Digital
Marija Cvetkovska | SEM Specialist – PCG Digital
Strategy Implementation
5:00pm
DAY 2 | 5:00PM
Keynote Address
Dealer Panel: Success with one person selling
Presented By:
Chip Perry | CEO – A2Z Sync
Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Marisa Shockley | Dealer Principal – Shockley Honda
Chris Lima | VP of Marketing and Sales – Motor Werks Auto Group
Travis Taggart | GSM – Schomp Ford
Strategy Ideas
2:00pm
DAY 3 | 2:00PM
Workshop 6C
It’s time to Retool Your Dealership
Moderated By:
Natalia Giner | Head of Product – A2Z Sync
Brian Allee | Head of Sales & Client Success – A2Z Sync
Speakers: Dealership Managers using A2Z Sync (TBD)
Strategy Ideas
3:30pm
DAY 3 | 3:30PM
Keynote Address
from marketing to fixed ops: why the phone should be the center of your 2022 plans
Presented By: Cassie Broemmer | Chief Revenue Officer – CarWars
Conversational Commerce
4:30pm
DAY 3 | 4:30PM
Main Stage Panel #4
building, leading and growing an “Analytical” team
Moderator: Denise Galiatsatos | President – PCG Digital
Panelists:
Chuck Schofield | Senior Director Business Development – Digital Motors
Andrew Vislosky | General Manager – Morgan Auto Group
Wesley Miller | Director of Marketing – Serra Automotive
Ryan Green | Marketing Director – Weld County Garage Companies
Strategy Implementation
SIMPLIFYING DATA
9:30am
DAY 1 | 9:30AM
Workshop 1A
How To Audit Your Website to Uncover Which Shopper Events Are Not Being Tracked in Google Analytics
Description
Your website is your online showroom, so shouldn’t you know if visitors are shopping, researching, or visiting for service? Looking at pageviews or VDP views is not sufficient to measure shopper intent. Dealership managers need to learn how to inspect their websites to see if critical shopping actions, clicks, swipes, or button clicks are being recorded into Google Analytics. Once shopper engagement is visible in Google Analytics, custom audiences of sales and service shoppers can be created to improve marketing campaigns. Attendees should bring their laptops and their login to Google Analytics so they can inspect their website(s) during the workshop and build the skills they need to lead their dealership when they return from the conference.
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
10:45am
DAY 1 | 10:45AM
Workshop 2A
How To create google analytics goals to identify engaged car shoppers and to optimize google ads campaigns
Description
Brian Pasch has developed a new framework for measuring website engagement and conversions for sales and service visitors in Google Analytics. Brian will be sharing how to create two new Google Analytics Views to fully optimize Google Ads campaigns. Brian will also discuss his new marketing playbook which guides dealership managers which goals to use for campaign optimization. Since most every dealer using Google Ads. Attendees should bring their laptops and their login to Google Analytics so they can inspect their website(s) during the workshop and build the skills they need to lead their dealership when they return from the conference.
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
2:00pm
DAY 2 | 2:00PM
Workshop 4B
Is your data lying to you?
Led By: Dan Moore | President – Vistadash
Sales Enhancement Tools
2:00pm
DAY 2 | 2:00PM
Workshop 4D
redefining data reporting & measurement for dealers
Led by:
Nathan Hollenbeck | Vice President of Marketing – Del Grande Dealer Group
Jeremy Beacer | President – Del Grande Dealer Group
New Perspective
3:00pm
DAY 2 | 3:00PM
Keynote Address
The Data Doesn’t Lie. Not Everyone is a High Value Customer – Is it Time to Think Differently?
Description
Do you know who your high value customers are? Who are your most important customers? Is your answer all of them? You are wrong. Engage more deliberately with the customers who matter the most.
30% of your customers account for 80% of the total gross profit from existing customers. For luxury, it’s only 20% of your customers. Let that sink in for a minute. What are you doing differently for those customers? How are you tracking and reporting on those high value customers? Are these folks born or bred? Join Gary Marcotte, SVP of Customer Engagement Innovation, Outsell, Valerie Vallancourt, Vice President of Marketing, Outsell, and Jason Harper, Co-Founder & CEO, RXA as they share more takeaways from a just-released study from Outsell and RXA on the importance of high value customers, how they behave and some of the interesting ways to engage with them.
Attend this session to learn how to:
- Identify high value customers,
- Ways to nurture high value customers,
- Target these customers with new techniques including inventory, and
- Retain high value customers who want to change OEM brands
Presented By:
Valerie Vallancourt | VP of Marketing – Outsell
Gary Marcotte | SVP of Customer Engagement Innovation – Outsell
TBD
8:45am
DAY 3 | 8:45AM
Keynote Address
The convergence of tV & oTT: What does it mean for measurement?
Presented By:
John Brauer | VP, Insights & Analytics – Comcast Advertising
Anthony Jingoli | Director Automotive Sales, NE Region – Effectv
OTT/Video Marketing
1:00pm
DAY 3 | 1:00PM
Workshop 5A
How to Standardize Google Analytics Across Dealer Group Website
Led By:
Andrew Sund | Sr. Digital Account Executive – Affinitiv Advertising
Jeff Young | Sr. Digital Account Executive – Affinitiv Advertising
1:00pm
DAY 3 | 1:00PM
Workshop 5B
Homepage, Vehicle Search, Vehicle Details, and Navigation, The Data You Need To Improve Your Website Experience
Led By: Jason Jewart | VP of Product Strategy – Sincro
Strategy Ideas
VETTING VENDORS
10:45am
DAY 1 | 10:45AM
Workshop 2B
OTT & Me: what you need to know about automotive’s newest ad channel
Led By: Tim Bowles | Video Strategy & Data Insights Executive – Dealer eProcess
OTT/Video Marketing
11:00am
DAY 2 | 11:00AM
Main Stage Panel #2
The latest innovations with digital retailing platforms
Description
There are more companies offering digital retailing, modern retailing, or remote retailing tools than ever before but can consumers truly execute a legally binding sale online? Brian Pasch has invited technology leaders to this panel to see where the future of automation is heading and how can dealers prepare for OEM mandates that take consumers off their website to book a new vehicle purchase?
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Steve Zabawa | CEO – WebBuy
Rusty West | President, CEO – Market Scan
Aaron Bickart | EVP, General Manager – OfferLogix
Angelica Jeffreys | VP, Enterprise Alliances-Automotive – Equifax
Michia Rohrssen | VP, General Manager – Upstart Auto Retail
Brett Pomerantz | Senior Director Product – Autotrader
New Perspective
1:00pm
DAY 2 | 1:00PM
Workshop 3C
Holding your Vendors Accountable Using Google Analytics
Led By: Colleen Harris | Senior Product Manager, Business Intelligence – Sincro
5:30pm
DAY 3 | 5:30PM
Main Stage Panel #5
what does the next generation of automotive retail look like?
Description
Dealers utilize 20+ different software platforms to run their dealership and most of these packages do not communicate or share data easily. There is a growing trend to develop a unified retail software platform, led by companies like Tekion, Fuse Autotech, A2Z Sync, and others. What does the future hold for simplifying software and reducing logins? We will ask automotive technology leaders and dealership managers those questions as we bring the conference to a close.
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Jagdish Rajan | Chief Technology Officer – Del Grande Dealer Group
Mike Shean | Sr. Manager Product Management – Dealer.com
Allan Cooper | Principal – Cooper Media Group
New Perspective
GET YOUR AAAS TICKETS HERE!
NOW IS THE TIME TO RETOOL AND REFRAME YOUR PERSPECTIVE
FOR CUSTOM TICKET OPTIONS:
Directly email: kelli@brianpasch.com
IN-PERSON TICKETS
USE CODE: 300OFF
Get $300 off your in-person event ticket!
VIRTUAL TICKETS
USE CODE: VIRTUAL95
Get $200 off of your virtual event ticket!
GET YOUR IN-PERSON TICKETS HERE!
GET YOUR VIRTUAL TICKETS HERE!
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