Explore Our Agenda Broken Down Into 4 Categories of Common Dealership Pain-Points
Inventory issues have been devastating the industry for the past year. Find out what your dealership can do to solve the issues that come along with it and how to prepare for the return of inventory.
With inventory low, staffing is also taking a hit. Find out how to make the most out of your employees and how to function properly on a lower staff count.
The data and analytics game is changing. Hear breakthrough strategies on how to optimize your data tracking, and how to simplify your results.
Vendors not performing to the level expected? Learn how to handle these vendors and how to hold them accountable with data and more.
New BDC and Sales Performance Metrics For Selling Used Cars Online
how to use data and AI to acquire used inventory that sell faster and at higher profit
RXA and Outsell will walk through the process of using Google Search Trends combined with customer lifetime value metrics and individual dealership characteristics to find the optimal used inventory. These used vehicles sell faster, at higher profit, and to customers who are more likely to service and repurchase. Using data from local markets, your own CRM and your service lanes, you can focus your team’s efforts on acquiring the best performing vehicles.
Led By: Jason Harper | CEO – RXA
Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns
Led By: Ryan Everson | Corporate Digital Marketing Director – Garber Automotive
“Hello! are you there?” – being present when your customers want to connect
Glenn Pasch | CEO, Partner – PCG Digital
Marija Cvetkovska | SEM Specialist – PCG Digital
Dealer Panel: Success with one person selling
Chip Perry | CEO – A2Z Sync
Brian Pasch | Founder – Brian Pasch Enterprises
Marisa Shockley | Dealer Principal – Shockley Honda
Chris Lima | VP of Marketing and Sales – Motor Werks Auto Group
Travis Taggart | GSM – Schomp Ford
It’s time to Retool Your Dealership
Natalia Giner | Head of Product – A2Z Sync
Brian Allee | Head of Sales & Client Success – A2Z Sync
Speakers: Dealership Managers using A2Z Sync (TBD)
from marketing to fixed ops: why the phone should be the center of your 2022 plans
Presented By: Cassie Broemmer | Chief Revenue Officer – CarWars
building, leading and growing an “Analytical” team
Moderator: Denise Galiatsatos | President – PCG Digital
Chuck Schofield | Senior Director Business Development – Digital Motors
Andrew Vislosky | General Manager – Morgan Auto Group
Wesley Miller | Director of Marketing – Serra Automotive
Ryan Green | Marketing Director – Weld County Garage Companies
How To Audit Your Website to Uncover Which Shopper Events Are Not Being Tracked in Google Analytics
Your website is your online showroom, so shouldn’t you know if visitors are shopping, researching, or visiting for service? Looking at pageviews or VDP views is not sufficient to measure shopper intent. Dealership managers need to learn how to inspect their websites to see if critical shopping actions, clicks, swipes, or button clicks are being recorded into Google Analytics. Once shopper engagement is visible in Google Analytics, custom audiences of sales and service shoppers can be created to improve marketing campaigns. Attendees should bring their laptops and their login to Google Analytics so they can inspect their website(s) during the workshop and build the skills they need to lead their dealership when they return from the conference.
How To create google analytics goals to identify engaged car shoppers and to optimize google ads campaigns
Brian Pasch has developed a new framework for measuring website engagement and conversions for sales and service visitors in Google Analytics. Brian will be sharing how to create two new Google Analytics Views to fully optimize Google Ads campaigns. Brian will also discuss his new marketing playbook which guides dealership managers which goals to use for campaign optimization. Since most every dealer using Google Ads. Attendees should bring their laptops and their login to Google Analytics so they can inspect their website(s) during the workshop and build the skills they need to lead their dealership when they return from the conference.
Is your data lying to you?
Led By: Dan Moore | President – Vistadash
redefining data reporting & measurement for dealers
Nathan Hollenbeck | Vice President of Marketing – Del Grande Dealer Group
Jeremy Beacer | President – Del Grande Dealer Group
The Data Doesn’t Lie. Not Everyone is a High Value Customer – Is it Time to Think Differently?
Do you know who your high value customers are? Who are your most important customers? Is your answer all of them? You are wrong. Engage more deliberately with the customers who matter the most.
30% of your customers account for 80% of the total gross profit from existing customers. For luxury, it’s only 20% of your customers. Let that sink in for a minute. What are you doing differently for those customers? How are you tracking and reporting on those high value customers? Are these folks born or bred? Join Gary Marcotte, SVP of Customer Engagement Innovation, Outsell, Valerie Vallancourt, Vice President of Marketing, Outsell, and Jason Harper, Co-Founder & CEO, RXA as they share more takeaways from a just-released study from Outsell and RXA on the importance of high value customers, how they behave and some of the interesting ways to engage with them.
Attend this session to learn how to:
Valerie Vallancourt | VP of Marketing – Outsell
Gary Marcotte | SVP of Customer Engagement Innovation – Outsell
The convergence of tV & oTT: What does it mean for measurement?
John Brauer | VP, Insights & Analytics – Comcast Advertising
Anthony Jingoli | Director Automotive Sales, NE Region – Effectv
How to Standardize Google Analytics Across Dealer Group Website
Andrew Sund | Sr. Digital Account Executive – Affinitiv Advertising
Jeff Young | Sr. Digital Account Executive – Affinitiv Advertising
Homepage, Vehicle Search, Vehicle Details, and Navigation, The Data You Need To Improve Your Website Experience
Led By: Jason Jewart | VP of Product Strategy – Sincro
OTT & Me: what you need to know about automotive’s newest ad channel
Led By: Tim Bowles | Video Strategy & Data Insights Executive – Dealer eProcess
The latest innovations with digital retailing platforms
There are more companies offering digital retailing, modern retailing, or remote retailing tools than ever before but can consumers truly execute a legally binding sale online? Brian Pasch has invited technology leaders to this panel to see where the future of automation is heading and how can dealers prepare for OEM mandates that take consumers off their website to book a new vehicle purchase?
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Steve Zabawa | CEO – WebBuy
Rusty West | President, CEO – Market Scan
Aaron Bickart | EVP, General Manager – OfferLogix
Angelica Jeffreys | VP, Enterprise Alliances-Automotive – Equifax
Michia Rohrssen | VP, General Manager – Upstart Auto Retail
Brett Pomerantz | Senior Director Product – Autotrader
Holding your Vendors Accountable Using Google Analytics
Led By: Colleen Harris | Senior Product Manager, Business Intelligence – Sincro
what does the next generation of automotive retail look like?
Dealers utilize 20+ different software platforms to run their dealership and most of these packages do not communicate or share data easily. There is a growing trend to develop a unified retail software platform, led by companies like Tekion, Fuse Autotech, A2Z Sync, and others. What does the future hold for simplifying software and reducing logins? We will ask automotive technology leaders and dealership managers those questions as we bring the conference to a close.
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Get $300 off your in-person event ticket!
Get $200 off of your virtual event ticket!