AAAS 2021

DAILY CONFERENCE
SCHEDULE

DAY ONE

7:30 AM

Registration Opens

DAY ONE

8:00 AM

Sunday Morning Inspiration

DAY ONE

8:45 AM

Morning Break

DAY ONE

9:30 AM

Workshops

Workshop A

How To Audit Your Website to Uncover Which Shopper Events Are Not Being Tracked in Google Analytics

Led By: Brian Pasch

Workshop B

*COMING SOON!*

Workshop C

*COMING SOON!*

DAY ONE

10:30 AM

Coffee Break

DAY ONE

10:45 AM

Workshops

Workshop A

How to Create Google Analytics Goals to Identify Engaged Car Shoppers and to Optimize Google Ads Campaigns

Led By: Brian Pasch

Workshop B

OTT and Me: What You Need To Know About Automotive’s Newest Ad Channel

Led By: Tim Bowles, Dealer eProcess

Workshop C

*COMING SOON!*

DAY ONE

11:45 AM

Head To Lunch

DAY ONE

12:00 PM

Vendor Sponsored Opening Lunch & Attendee Contest

Booth Challenge | Networking

DAY ONE

2:00 PM

Opening General Session - Brian Pasch

DAY ONE

2:30 PM

Dealer Case Study #1

DAY ONE

3:15 PM

Dealer Case Study #2

DAY ONE

4:00 PM

Main Stage Panel #1: Using Data to Drive Performance and Profitability

Moderated by Brian Pasch

Panelists: Matt Kristo, Outsell | Tom Kerr, Affintiv Advertising | Charlie Bass, CallRevu | David O’Brien, Quantum5 | Amber Daniel, Polk Automotive Solutions by IHS Markit

DAY ONE

5:00 PM

Keynote Address | SEARCHWARS Episode 2 – The Great Pandemic

Presented by Tim Martell, Wikimotive

DAY ONE

5:45 PM

Sponsored Cocktail Reception

DAY TWO

7:00 AM

Breakfast

DAY TWO

8:00 AM

Keynote Address | COX AUTOMOTIVE

DAY TWO

9:00 AM

Keynote Address | This changes everything | What is REAL-TIME RETAIL

Presented by Tim Cox, CarNow

DAY TWO

10:00 AM

Vendor Faceoff

DAY TWO

10:45 AM

Coffee Break

DAY TWO

11:00 AM

Main Stage Panel #2: The Latest Innovations with Digital Retailing Platforms

Moderated by Brian Pasch

Panelists: Tom Murray, WebBuy | Rusty West, Market Scan | Aaron Bickart, OfferLogix | Angelica Jeffreys, Equifax | Michia Rohrssen, Prodigy

DAY TWO

12:00 PM

Lunch

DAY TWO

1:00 PM

Workshops

Workshop A

TBD

Workshop B

Pivoting Your Paid Social Media Strategy To On-Facebook Destination Advertising

Presented by Sarah Ciociola, PCG Digital

Workshop C

Holding your Vendors Accountable Using Google Analytics

Presented by Colleen Harris, Sincro

Workshop D

Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns

Presented by Ryan Everson, Garber Automotive

DAY TWO

2:00 PM

Workshops

Workshop A

Full Funnel Focus

Presented by Chuck Schofield, Digital Motors

Workshop B

TBD

Presented by Spectrum Reach

Workshop C

“Hello! Are you there?” Being Present When Your Customers Want To Connect

Presented by Glenn Pasch and Marija Cvetkovska, PCG Digital

Workshop D

Redefining Data Reporting & Measurement for Dealers

Presented by Nathan Hollenbeck and Jeremy Beaver, Del Grande Dealer Group

DAY TWO

2:45 PM

Coffee Break

DAY TWO

3:00 PM

Keynote Address | OUTSELL

Presented by Valerie Vallancourt & Gary Marcotte

DAY TWO

4:00 PM

Main Stage Panel #3: How Consumers Are Using Digital Retailing Tools and The Data to Back it Up

Moderated by Glenn Pasch

Panelists: Brian Kramer, Germain Toyota | Jarrod Kilway, Germain Toyota | Matt Weinberg, Modal | Jason Jewert, Sincro | David O’Brien, Quantum5 | Kyle Mountsier, Contagious Auto

DAY TWO

5:00 PM

Keynote Address | Dealer Panel: Success with One Person Selling

Presented by Chip Perry, A2Z Sync

DAY TWO

5:45 PM

Cocktail Reception

DAY THREE

7:00 AM

Breakfast

DAY THREE

8:00 AM

Vendor Faceoff

DAY THREE

8:45 AM

Keynote Address | TV and OTT Measurement Across Platforms and Devices

Presented by Kevin Bacon, Effectv

DAY THREE

9:45 AM

Keynote Panel | CARS.COM

Moderated by Brian Pasch with panelists Alex Vetter, Joe Chura, & Dean Evans

DAY THREE

10:45 AM

Coffee Break

DAY THREE

11:00 AM

Keynote Address | GUBAGOO

Presented by Chris Walsh & Ryan Osten

DAY THREE

12:00 PM

Lunch

DAY THREE

1:00 PM

Workshops

Workshop A
How to Standardize Google Analytics Across Dealer Group Website

Led By: Andrew Sund and Jeff Young, Affintiv

Workshop B
Homepage, Vehicle Search, Vehicle Details, and Navigation, The Data You Need To Improve Your Website Experience

Led By: Jason Jewert, Sincro

Workshop C
COMING SOON

Led By: Atul Patel, Orbee

Workshop D
Cobra Kai – Adapt or Die with Revolutionary Changes to Your Website

Led By: Kevin Frye, Jeff Wyler Automotive

DAY THREE

2:00 PM

Workshops

Workshop A
Optimizing Google My Business for Fixed Operations

Led By: Brian Pasch

Workshop B
How To Create Effective Brand Campaigns Around Digital Retailing: Story-marketing Your DR Experience to Generate Deeper Consumer Connection and More Transactions

Led By: Paul Daly, Contagious Auto

Workshop C
It’s time to Retool Your Dealership

Moderated By: Nalalia Giner & Brian Allee, A2Z Sync


Workshop Room D: *COMING SOON!*

DAY THREE

2:45 PM

Coffee Break

DAY THREE

3:00 PM

Faceoff Voting by Dealers

DAY THREE

3:30 PM

Keynote Address | CAR WARS

Presented by Cassie Broemmer

DAY THREE

4:30 PM

Main Stage Panel #4: Building, Leading and Growing an "Analytical" Team

Moderator: Denise Galiatsatos

Panelists: Chuck Schofield, digitalmotors | Wesley Miller, Serra Automotive | Andrew Vislosky, Arrigo Chrysler Dodge Jeep Ram 

DAY THREE

5:30 PM

Main Stage Panel #5: The Next Generation of Marketing Automotive Tools

DAY THREE

6:15 PM

Cocktail Reception

DAY TWO

7:00 AM

Breakfast

DAY TWO

8:00 AM

Keynote Address | COX AUTOMOTIVE

DAY TWO

9:00 AM

Keynote Address | This changes everything | What is REAL-TIME RETAIL

Presented by Tim Cox, CarNow

DAY TWO

10:00 AM

Vendor Faceoff

DAY TWO

10:45 AM

Coffee Break

DAY TWO

11:00 AM

Main Stage Panel #2: The Latest Innovations with Digital Retailing Platforms

Moderated by Brian Pasch

Panelists: Tom Murray, WebBuy | Rusty West, Market Scan | Aaron Bickart, OfferLogix | Angelica Jeffreys, Equifax | Michia Rohrssen, Prodigy

DAY TWO

12:00 PM

Lunch

DAY TWO

1:00 PM

Workshops

Workshop A

TBD

Workshop B

Pivoting Your Paid Social Media Strategy To On-Facebook Destination Advertising

Presented by Sarah Ciociola, PCG Digital

Workshop C

Holding your Vendors Accountable Using Google Analytics

Presented by Colleen Harris, Sincro

Workshop D

Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns

Presented by Ryan Everson, Garber Automotive

DAY TWO

2:00 PM

Workshops

Workshop A

Full Funnel Focus

Presented by Chuck Schofield, Digital Motors

Workshop B

TBD

Presented by Spectrum Reach

Workshop C

“Hello! Are you there?” Being Present When Your Customers Want To Connect

Presented by Glenn Pasch and Marija Cvetkovska, PCG Digital

Workshop D

Redefining Data Reporting & Measurement for Dealers

Presented by Nathan Hollenbeck and Jeremy Beaver, Del Grande Dealer Group

DAY TWO

2:45 PM

Coffee Break

DAY TWO

3:00 PM

Keynote Address | OUTSELL

Presented by Valerie Vallancourt & Gary Marcotte

DAY TWO

4:00 PM

Main Stage Panel #3: How Consumers Are Using Digital Retailing Tools and The Data to Back it Up

Moderated by Glenn Pasch

Panelists: Brian Kramer, Germain Toyota | Jarrod Kilway, Germain Toyota | Matt Weinberg, Modal | Jason Jewert, Sincro | David O’Brien, Quantum5 | Kyle Mountsier, Contagious Auto

DAY TWO

5:00 PM

Keynote Address | Dealer Panel: Success with One Person Selling

Presented by Chip Perry, A2Z Sync

DAY TWO

5:45 PM

Cocktail Reception

DAY THREE

7:00 AM

Breakfast

DAY THREE

8:00 AM

Vendor Faceoff

DAY THREE

8:45 AM

Keynote Address | TV and OTT Measurement Across Platforms and Devices

Presented by Kevin Bacon, Effectv

DAY THREE

9:45 AM

Keynote Panel | CARS.COM

Moderated by Brian Pasch with panelists Alex Vetter, Joe Chura, & Dean Evans

DAY THREE

10:45 AM

Coffee Break

DAY THREE

11:00 AM

Keynote Address | GUBAGOO

Presented by Chris Walsh & Ryan Osten

DAY THREE

12:00 PM

Lunch

DAY THREE

1:00 PM

Workshops

Workshop A
How to Standardize Google Analytics Across Dealer Group Website

Led By: Andrew Sund and Jeff Young, Affintiv

Workshop B
Homepage, Vehicle Search, Vehicle Details, and Navigation, The Data You Need To Improve Your Website Experience

Led By: Jason Jewert, Sincro

Workshop C
COMING SOON

Led By: Atul Patel, Orbee

Workshop D
Cobra Kai – Adapt or Die with Revolutionary Changes to Your Website

Led By: Kevin Frye, Jeff Wyler Automotive

DAY THREE

2:00 PM

Workshops

Workshop A
Optimizing Google My Business for Fixed Operations

Led By: Brian Pasch

Workshop B
How To Create Effective Brand Campaigns Around Digital Retailing: Story-marketing Your DR Experience to Generate Deeper Consumer Connection and More Transactions

Led By: Paul Daly, Contagious Auto

Workshop C
It’s time to Retool Your Dealership

Moderated By: Nalalia Giner & Brian Allee, A2Z Sync


Workshop Room D: *COMING SOON!*

DAY THREE

2:45 PM

Coffee Break

DAY THREE

3:00 PM

Faceoff Voting by Dealers

DAY THREE

3:30 PM

Keynote Address | CAR WARS

Presented by Cassie Broemmer

DAY THREE

4:30 PM

Main Stage Panel #4: Building, Leading and Growing an "Analytical" Team

Moderator: Denise Galiatsatos

Panelists: Chuck Schofield, digitalmotors | Wesley Miller, Serra Automotive | Andrew Vislosky, Arrigo Chrysler Dodge Jeep Ram 

DAY THREE

5:30 PM

Main Stage Panel #5: The Next Generation of Marketing Automotive Tools

DAY THREE

6:15 PM

Cocktail Reception

NOVEMBER 14-16TH 2021
IN-PERSON | VIRTUAL
EAU PALM BEACH RESORT
PALM BEACH, FLORIDA