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AAAS 2021
DAILY CONFERENCE
SCHEDULE
CLICK TO EXPLORE BY EDUCATIONAL TRACKS
Sales Process
DAY ONE - SALES PROCESS TRACK SESSIONS
9:30am
DAY 1 | 9:30AM
Workshop 1B
New BDC and Sales Performance Metrics For Selling Used Cars Online
Led By: Jasen Rice | Owner – Lotpop
New Perspective
9:30am
DAY 1 | 9:30AM
Workshop 1C
You Don’t Need a bDC for follow up Leads!
How an OEM Brand in the Netherlands with 105 Stores went from 8.9% to 14.2% in Leads to Sale Conversion
Description
In this workshop Paul describes the 6 steps for a better lead conversion from an OEM or Dealer Holding level to their (online) salesforce. Each step was designed to get the best online client experience resulting in more then 2500 new cars sold extra truth their online channel. Big part of this is that the salesperson was in charge of the lead, and not a BDC environment. The 4 traits of the consumer 2021 was the backbone of the 6 steps programme, which also is executed in Germany and Belgium.
Led By: Paul de Vries | Founder – #DCDW
New Perspective
10:45am
DAY 1 | 10:45AM
Workshop 2C
how to use data and AI to acquire used inventory that sell faster and at higher profit
Description
RXA and Outsell will walk through the process of using Google Search Trends combined with customer lifetime value metrics and individual dealership characteristics to find the optimal used inventory. These used vehicles sell faster, at higher profit, and to customers who are more likely to service and repurchase. Using data from local markets, your own CRM and your service lanes, you can focus your team’s efforts on acquiring the best performing vehicles.
Led By: Jason Harper | CEO – RXA
Strategy Ideas
DAY TWO - SALES PROCESS TRACK SESSIONS
2:00pm
DAY 2 | 2:00PM
Workshop 4A
full funnel focus
Led By: Chuck Schofield | Senior Director Business Development – Digital Motors
Strategy Ideas
2:00pm
DAY 2 | 2:00PM
Workshop 4C
“Hello! are you there?” – being present when your customers want to connect
Description
The expectations of consumers for buying a car is moving towards convenience and speed.
But the one thing that will never change is every sale begins with a conversation
From Messenger, WhatsApp, Chat, Text, Video, Email: the list goes on and on
Is your dealership prepared to connect with consumers where they want to?
In this workshop Marija and Glenn will share strategies and processes to help your dealership connect with more customers to create more conversations. More conversations = more sales. Let’s be ready to answer their call
Led by:
Glenn Pasch | CEO, Partner – PCG Digital
Marija Cvetkovska | SEM Specialist – PCG Digital
Strategy Implementation
5:00pm
DAY 2 | 5:00PM
Keynote Address
Dealer Panel: Success with one person selling
Presented By:
Chip Perry | CEO – A2Z Sync
Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Marisa Shockley | Dealer Principal – Shockley Honda
Chris Lima | VP of Marketing and Sales – Motor Werks Auto Group
Travis Taggart | GSM – Schomp Ford
Strategy Ideas
DAY THREE - SALES PROCESS TRACK SESSIONS
2:00pm
DAY 3 | 2:00PM
Workshop 6C
It’s time to Retool Your Dealership
Moderated By:
Natalia Giner | Head of Product – A2Z Sync
Brian Allee | Head of Sales & Client Success – A2Z Sync
Speakers: Dealership Managers using A2Z Sync (TBD)
Strategy Ideas
2:00pm
DAY 3 | 2:00PM
Workshop 6D
F&I Workforce Management – Maximize resources in the F&I office by enabling in-store and remote assistance
Led By: Nick Funsch | Director of Sales Strategy, Associate Development – JM&A Group
Strategy Implementation
Analytics
DAY ONE - ANALYTICS TRACK SESSIONS
9:30am
DAY 1 | 9:30AM
Workshop 1A
How To Audit Your Website to Uncover Which Shopper Events Are Not Being Tracked in Google Analytics
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
10:45am
DAY 1 | 10:45AM
Workshop 2A
How To create google analytics goals to identify engaged car shoppers and to optimize google ads campaigns
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
4:00pm
DAY 1 | 4:00PM
Main Stage Panel #1
Using data to drive performance and profitability
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Speakers:
Matt Kristo | Senior Manager of Analytics Services – Outsell
Tom Kerr | President – Affinitiv Advertising
Charlie Bass | SVP of Sales – CallRevu
David O’Brien | President – Quantum5
Amber Daniel | Director, Product Strategy – Polk by IHS Market
Strategy Implementation
DAY TWO - ANALYTICS TRACK SESSIONS
1:00pm
DAY 2 | 1:00PM
Workshop 3C
Holding your Vendors Accountable Using Google Analytics
Led By: Colleen Harris | Senior Product Manager, Business Intelligence – Sincro
2:00pm
DAY 2 | 2:00PM
Workshop 4B
Is your data lying to you?
Led By: Dan Moore | President – Vistadash
Sales Enhancement Tools
2:00pm
DAY 2 | 2:00PM
Workshop 4D
redefining data reporting & measurement for dealers
Led by:
Nathan Hollenbeck | Vice President of Marketing – Del Grande Dealer Group
Jeremy Beacer | President – Del Grande Dealer Group
New Perspective
DAY THREE - ANALYTICS TRACK SESSIONS
1:00pm
DAY 3 | 1:00PM
Workshop 5A
How to Standardize Google Analytics Across Dealer Group Website
Led By:
Andrew Sund | Sr. Digital Account Executive – Affinitiv Advertising
Jeff Young | Sr. Digital Account Executive – Affinitiv Advertising
1:00pm
DAY 3 | 1:00PM
Workshop 5B
Homepage, Vehicle Search, Vehicle Details, and Navigation, The Data You Need To Improve Your Website Experience
Led By: Jason Jewart | VP of Product Strategy – Sincro
Strategy Ideas
4:30pm
DAY 3 | 4:30PM
Main Stage Panel #4
building, leading and growing an “Analytical” team
Moderator: Denise Galiatsatos | President – PCG Digital
Panelists:
Chuck Schofield | Senior Director Business Development – Digital Motors
Andrew Vislosky | General Manager – Morgan Auto Group
Wesley Miller | Director of Marketing – Serra Automotive
Ryan Green | Marketing Director – Weld County Garage Companies
Strategy Implementation
Marketing Strategies
DAY ONE - MARKETING STRATEGIES TRACK SESSIONS
10:45am
DAY 1 | 10:45AM
Workshop 2B
OTT & Me: what you need to know about automotive’s newest ad channel
Led By: Tim Bowles | Video Strategy & Data Insights Executive – Dealer eProcess
OTT/Video Marketing
5:00pm
DAY 1 | 5:00PM
Keynote Address
SEARCHWARS | Episode 1 – The great pandemic
Led By: Tim Martell | CEO, Founder – Wikimotive
SEO
DAY TWO - MARKETING STRATEGIES TRACK SESSIONS
8:00am
DAY 2 | 8:00AM
Keynote Address
Digital Marketing Strategies and ROI
Presented By:
Bob George | Associate Vice President – Dealer.com
Kevin LeSage | Director – Autotrader
Strategy Ideas
1:00pm
DAY 2 | 1:00PM
Workshop 3A
Cobra Kai – Adapt or Die with Revolutionary Changes to Your Website
Description
Learn how the Jeff Wyler Auto Family removed forms from their websites and not only improved conversion, but also became more consumer-facing. You will also learn a surprise benefit from taking this revolutionary step, while also see the challenges you will face with your team when you make this significant change.
Led By: Kevin Frye | Marketing Director – Jeff Wyler Automotive
New Perspective
1:00pm
DAY 2 | 1:00PM
Workshop 3B
Pivoting Your Paid Social Media Strategy To On-Facebook Destination Advertising
Led By: Sarah Ciociola | Paid Media Director – PCG Digital
Social
1:00pm
DAY 2 | 1:00PM
Workshop 3D
Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns
Led By: Ryan Everson | Corporate Digital Marketing Director – Garber Automotive
Social
DAY THREE - MARKETING STRATEGIES TRACK SESSIONS
8:45am
DAY 3 | 8:45AM
Keynote Address
The convergence of tV & oTT: What does it mean for measurement?
Presented By:
John Brauer | VP, Insights & Analytics – Comcast Advertising
Anthony Jingoli | Director Automotive Sales, NE Region – Effectv
OTT/Video Marketing
1:00pm
DAY 3 | 1:00PM
Workshop 5C
Ready to take your digital marketing to the next level? Your CRM won’t get you there
Led By: Atul Patel | CEO – Orbee
New Perspective
2:00pm
DAY 3 | 2:00PM
Workshop 6A
Deepfakes Have Arrived In Auto. Can You Tell The Difference Between Authentic And Fake In-Market Audiences?
Led By: Steve White | Founder/CEO – Clarivoy
SEO
3:30pm
DAY 3 | 3:30PM
Keynote Address
from marketing to fixed ops: why the phone should be the center of your 2022 plans
Presented By: Cassie Broemmer | Chief Revenue Officer – CarWars
Conversational Commerce
Digital Retailing
DAY TWO - DIGITAL RETAILING TRACK SESSIONS
9:00am
DAY 2 | 9:00AM
Keynote Address
This changes everything | what is REAL-TIME RETAIL?
Led By: Tim Cox | Founder, VP – CarNow
Sales Enhancement Tools
11:00am
DAY 2 | 11:00AM
Main Stage Panel #2
The latest innovations with digital retailing platforms
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Steve Zabawa | CEO – WebBuy
Rusty West | President, CEO – Market Scan
Aaron Bickart | EVP, General Manager – OfferLogix
Angelica Jeffreys | VP, Enterprise Alliances-Automotive – Equifax
Michia Rohrssen | VP, General Manager – Upstart Auto Retail
Brett Pomerantz | Senior Director Product – Autotrader
New Perspective
4:00pm
DAY 2 | 4:00PM
Main Stage Panel #3
how consumers are using digital retailing tools and the data to back it up
Moderator: Glenn Pasch | CEO, Partner – PCG Digital
Panelists:
Brian Kramer | General Manager – Germain Toyota
Jarrod Kilway | Director of Digital Strategy and Solutions – Germain Toyota
Matt Weinberg | SVP of Consumer Experience – Modal
Jason Jewart | VP of Product Strategy – Sincro
David O’Brien | President, CEO – Quantum5
Kyle Mountsier | Co-Founder – Contagious Auto
Description
As digital retailing has evolved, many assumptions have been made on how customers will use the technology. What we thought was important in reality may not have been. On this panel, we will review real customer data on how they used DR technology. We will then discuss how these dealers used the data to adapt their internal processes to deliver the faster & easier buying experience they promised their customers.
Tactical insights from these impressive dealership leaders.
Sales Enhancement Tools
DAY THREE - DIGITAL RETAILING TRACK SESSIONS
11:00am
DAY 3 | 11:00AM
Keynote Address
bringing the automotive retail experience into the future
Presented By:
Chris Walsh | Executive Vice President, Sales – Gubagoo
Ryan Osten | Vice President – Gubagoo
Strategy Ideas
2:00pm
DAY 3 | 2:00PM
Workshop 6B
How To Create Effective Brand Campaigns Around Digital Retailing: Story-marketing Your DR Experience to Generate Deeper Consumer Connection and More Transactions
Description
Bonnie Raitt said it best: "Let’s give em something to talk about…”. Don’t be confused, simply putting a DR on your website is not enough. Don’t let your investment in digital retailing be just another lead-gen tactic. Instead, I’ll be teaching you how to reframe the benefits of your DR process in a manner that promotes differentiation for your brand and interjects energy into your transaction. With all the OEM focus and push toward digital retailing and a seamless digital-showroom experience, Dealers who are paying attention and doing the work now, will the the ones who benefit the most.
Led By: Paul Daly | Co-Founder – Contagious Auto
Strategy Implementation
5:30pm
DAY 3 | 5:30PM
Main Stage Panel #5
what does the next generation of automotive retail look like?
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Jagdish Rajan | Chief Technology Officer – Del Grande Dealer Group
Mike Shean | Sr. Manager Product Management – Dealer.com
Allan Cooper | Principal – Cooper Media Group
Steve White | Founder/CEO – Clarivoy
New Perspective
Marketing Strategies
DAY ONE - MARKETING STRATEGIES TRACK SESSIONS
10:45am
DAY 1 | 10:45AM
Workshop 2B
OTT & Me: what you need to know about automotive’s newest ad channel
Led By: Tim Bowles | Video Strategy & Data Insights Executive – Dealer eProcess
OTT/Video Marketing
5:00pm
DAY 1 | 5:00PM
Keynote Address
SEARCHWARS | Episode 1 – The great pandemic
Led By: Tim Martell | CEO, Founder – Wikimotive
SEO
DAY TWO - MARKETING STRATEGIES TRACK SESSIONS
8:00am
DAY 2 | 8:00AM
Keynote Address
Digital Marketing Strategies and ROI
Presented By:
Bob George | Associate Vice President – Dealer.com
Kevin LeSage | Director – Autotrader
Strategy Ideas
1:00pm
DAY 2 | 1:00PM
Workshop 3A
Cobra Kai – Adapt or Die with Revolutionary Changes to Your Website
Description
Learn how the Jeff Wyler Auto Family removed forms from their websites and not only improved conversion, but also became more consumer-facing. You will also learn a surprise benefit from taking this revolutionary step, while also see the challenges you will face with your team when you make this significant change.
Led By: Kevin Frye | Marketing Director – Jeff Wyler Automotive
New Perspective
1:00pm
DAY 2 | 1:00PM
Workshop 3B
Pivoting Your Paid Social Media Strategy To On-Facebook Destination Advertising
Led By: Sarah Ciociola | Paid Media Director – PCG Digital
Social
1:00pm
DAY 2 | 1:00PM
Workshop 3D
Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns
Led By: Ryan Everson | Corporate Digital Marketing Director – Garber Automotive
Social
DAY THREE - MARKETING STRATEGIES TRACK SESSIONS
8:45am
DAY 3 | 8:45AM
Keynote Address
The convergence of tV & oTT: What does it mean for measurement?
Presented By:
John Brauer | VP, Insights & Analytics – Comcast Advertising
Anthony Jingoli | Director Automotive Sales, NE Region – Effectv
OTT/Video Marketing
1:00pm
DAY 3 | 1:00PM
Workshop 5C
Ready to take your digital marketing to the next level? Your CRM won’t get you there
Led By: Atul Patel | CEO – Orbee
New Perspective
2:00pm
DAY 3 | 2:00PM
Workshop 6A
Deepfakes Have Arrived In Auto. Can You Tell The Difference Between Authentic And Fake In-Market Audiences?
Led By: Steve White | Founder/CEO – Clarivoy
SEO
3:30pm
DAY 3 | 3:30PM
Keynote Address
from marketing to fixed ops: why the phone should be the center of your 2022 plans
Presented By: Cassie Broemmer | Chief Revenue Officer – CarWars
Conversational Commerce
Digital Retailing
DAY TWO - DIGITAL RETAILING TRACK SESSIONS
9:00am
DAY 2 | 9:00AM
Keynote Address
This changes everything | what is REAL-TIME RETAIL?
Led By: Tim Cox | Founder, VP – CarNow
Sales Enhancement Tools
11:00am
DAY 2 | 11:00AM
Main Stage Panel #2
The latest innovations with digital retailing platforms
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Steve Zabawa | CEO – WebBuy
Rusty West | President, CEO – Market Scan
Aaron Bickart | EVP, General Manager – OfferLogix
Angelica Jeffreys | VP, Enterprise Alliances-Automotive – Equifax
Michia Rohrssen | VP, General Manager – Upstart Auto Retail
Brett Pomerantz | Senior Director Product – Autotrader
New Perspective
4:00pm
DAY 2 | 4:00PM
Main Stage Panel #3
how consumers are using digital retailing tools and the data to back it up
Moderator: Glenn Pasch | CEO, Partner – PCG Digital
Panelists:
Brian Kramer | General Manager – Germain Toyota
Jarrod Kilway | Director of Digital Strategy and Solutions – Germain Toyota
Matt Weinberg | SVP of Consumer Experience – Modal
Jason Jewart | VP of Product Strategy – Sincro
David O’Brien | President, CEO – Quantum5
Kyle Mountsier | Co-Founder – Contagious Auto
Description
As digital retailing has evolved, many assumptions have been made on how customers will use the technology. What we thought was important in reality may not have been. On this panel, we will review real customer data on how they used DR technology. We will then discuss how these dealers used the data to adapt their internal processes to deliver the faster & easier buying experience they promised their customers.
Tactical insights from these impressive dealership leaders.
Sales Enhancement Tools
DAY THREE - DIGITAL RETAILING TRACK SESSIONS
11:00am
DAY 3 | 11:00AM
Keynote Address
bringing the automotive retail experience into the future
Presented By:
Chris Walsh | Executive Vice President, Sales – Gubagoo
Ryan Osten | Vice President – Gubagoo
Strategy Ideas
2:00pm
DAY 3 | 2:00PM
Workshop 6B
How To Create Effective Brand Campaigns Around Digital Retailing: Story-marketing Your DR Experience to Generate Deeper Consumer Connection and More Transactions
Description
Bonnie Raitt said it best: "Let’s give em something to talk about…”. Don’t be confused, simply putting a DR on your website is not enough. Don’t let your investment in digital retailing be just another lead-gen tactic. Instead, I’ll be teaching you how to reframe the benefits of your DR process in a manner that promotes differentiation for your brand and interjects energy into your transaction. With all the OEM focus and push toward digital retailing and a seamless digital-showroom experience, Dealers who are paying attention and doing the work now, will the the ones who benefit the most.
Led By: Paul Daly | Co-Founder – Contagious Auto
Strategy Implementation
5:30pm
DAY 3 | 5:30PM
Main Stage Panel #5
what does the next generation of automotive retail look like?
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Jagdish Rajan | Chief Technology Officer – Del Grande Dealer Group
Mike Shean | Sr. Manager Product Management – Dealer.com
Allan Cooper | Principal – Cooper Media Group
Steve White | Founder/CEO – Clarivoy
New Perspective
DAY ONE - SCHEDULE
7:00am
DAY 1 | 7:00AM
Registration Opens
8:00am
DAY 1 | 8:00AM
Exchange 1-4
Sunday Morning Inspiration
Led By: Carrie Pasch | Public Speaker, Author & Brian Pasch | Founder – Brian Pasch Enterprises
8:45am
DAY 1 | 8:45AM
Morning Break
9:30am
DAY 1 | 9:30AM
Plaza 1
Workshop 1A
How To Audit Your Website to Uncover Which Shopper Events Are Not Being Tracked in Google Analytics
Description
Your website is your online showroom, so shouldn’t you know if visitors are shopping, researching, or visiting for service? Looking at pageviews or VDP views is not sufficient to measure shopper intent. Dealership managers need to learn how to inspect their websites to see if critical shopping actions, clicks, swipes, or button clicks are being recorded into Google Analytics. Once shopper engagement is visible in Google Analytics, custom audiences of sales and service shoppers can be created to improve marketing campaigns. Attendees should bring their laptops and their login to Google Analytics so they can inspect their website(s) during the workshop and build the skills they need to lead their dealership when they return from the conference.
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
9:30am
DAY 1 | 9:30AM
Plaza 2
Workshop 1B
New BDC and Sales Performance Metrics For Selling Used Cars Online
Led By: Jasen Rice | Owner – Lotpop
New Perspective
9:30am
DAY 1 | 9:30AM
Salon 1
Workshop 1C
You Don’t Need a bDC for follow up Leads!
How an OEM Brand in the Netherlands with 105 Stores went from 8.9% to 14.2% in Leads to Sale Conversion
Description
In this workshop Paul describes the 6 steps for a better lead conversion from an OEM or Dealer Holding level to their (online) salesforce. Each step was designed to get the best online client experience resulting in more then 2500 new cars sold extra truth their online channel. Big part of this is that the salesperson was in charge of the lead, and not a BDC environment. The 4 traits of the consumer 2021 was the backbone of the 6 steps programme, which also is executed in Germany and Belgium.
Led By: Paul de Vries | Founder – #DCDW
New Perspective
10:30am
DAY 1 | 10:30AM
Coffee Break
10:45am
DAY 1 | 10:45AM
Plaza 1
Workshop 2A
How To create google analytics goals to identify engaged car shoppers and to optimize google ads campaigns
Description
Brian Pasch has developed a new framework for measuring website engagement and conversions for sales and service visitors in Google Analytics. Brian will be sharing how to create two new Google Analytics Views to fully optimize Google Ads campaigns. Brian will also discuss his new marketing playbook which guides dealership managers which goals to use for campaign optimization. Since most every dealer using Google Ads. Attendees should bring their laptops and their login to Google Analytics so they can inspect their website(s) during the workshop and build the skills they need to lead their dealership when they return from the conference.
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
10:45am
DAY 1 | 10:45AM
Plaza 2
Workshop 2B
OTT & Me: what you need to know about automotive’s newest ad channel
Led By: Tim Bowles | Video Strategy & Data Insights Executive – Dealer eProcess
OTT/Video Marketing
10:45am
DAY 1 | 10:45AM
Salon 1
Workshop 2C
how to use data and AI to acquire used inventory that sell faster and at higher profit
Description
RXA and Outsell will walk through the process of using Google Search Trends combined with customer lifetime value metrics and individual dealership characteristics to find the optimal used inventory. These used vehicles sell faster, at higher profit, and to customers who are more likely to service and repurchase. Using data from local markets, your own CRM and your service lanes, you can focus your team’s efforts on acquiring the best performing vehicles.
Led By: Jason Harper | CEO – RXA
Strategy Ideas
12:00pm
DAY 1 | 12:00PM
Welcome Lunch
Booth Challenge | Networking
2:00pm
DAY 1 | 2:00PM
Main Ballroom Salon 2 & 3
Opening General Session
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
2:30pm
DAY 1 | 2:30PM
Main Ballroom Salon 2 & 3
Google SEM Research Report Findings
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
3:00pm
DAY 1 | 3:00PM
Main Ballroom Salon 2 & 3
Weaponizing Call Outcomes
Presented By:
Brian Pasch | Founder – Brian Pasch Enterprises
Sarah Ciociola | Paid Media Director – PCG Digital
Ford Kirk | Strategic Partnerships – Car Wars
Conversational Commerce
3:45pm
DAY 1 | 3:45PM
Coffee Break
4:00pm
DAY 1 | 4:00PM
Main Ballroom Salon 2 & 3
Main Stage Panel #1
Using data to drive performance and profitability
Description
Brian Pasch will be hosting a panel discussion on how dealers should be using their data to identify opportunities to improve marketing, sales efficiency, and profitability. The panelists will be sharing new metrics and KPIs to help dealers advance their reporting and decision-making tools. Brian will also be calling out metrics that are fluff with little value to modern automotive retailers, yet many dealers still use them at 20-Group meetings and vendor performance reviews. Get ready to learn and be open to change, because the opportunity to move past meaningless metrics will be provided.
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Speakers:
Matt Kristo | Director of Analytics Services – Outsell
Tom Kerr | President – Affinitiv Advertising
Anthony Giagnacovo | CEO – CallRevu
Fleming Ford | Chief Strategy Officer – Quantum5
Amber Daniel | Director, Product Strategy – Polk by IHS Market
Strategy Implementation
5:00pm
DAY 1 | 5:00PM
Main Ballroom Salon 2 & 3
Keynote Address
SEARCHWARS | Episode 1 – The great pandemic
Led By: Tim Martell | CEO, Founder – Wikimotive
SEO
5:45pm
DAY 1 | 5:45PM
Cocktail Reception
Sponsored by, Experian, Outsell, Digital Motors, Clarivoy, Spectrum Reach, Sincro
DAY TWO - SCHEDULE
EDUCATIONAL TRACKS
Sales Process
Analytics
Digital Retailing
Marketing Strategies
7:00am
DAY 2 | 7:00AM
Breakfast Sponsored by PCG Digital
8:00am
DAY 2 | 8:00AM
Main Ballroom Salon 2 & 3
Keynote Address
Digital Marketing Strategies and ROI
Presented By:
Bob George | Associate Vice President – Dealer.com
Kevin LeSage | Director – Autotrader
Strategy Ideas
9:00am
DAY 2 | 9:00AM
Main Ballroom Salon 2 & 3
Keynote Address
This changes everything | what is REAL-TIME RETAIL?
Led By: Tim Cox | Founder, VP – CarNow
Mike Seeman | SVP of OEM Relations – CarNow
Andy Wright | Dealer Principal – Vinart Dealer Group
Sales Enhancement Tools
10:00am
DAY 2 | 10:00AM
Coffee Break
10:30am
DAY 2 | 10:30AM
Main Ballroom Salon 2 & 3
Spectrum Reach Video Presentation
Presented By:
Bill Herman | VP Advanced Advertising Sales – Spectrum Reach
11:00am
DAY 2 | 11:00AM
Main Ballroom Salon 2 & 3
Main Stage Panel #2
The latest innovations with digital retailing platforms
Description
There are more companies offering digital retailing, modern retailing, or remote retailing tools than ever before but can consumers truly execute a legally binding sale online? Brian Pasch has invited technology leaders to this panel to see where the future of automation is heading and how can dealers prepare for OEM mandates that take consumers off their website to book a new vehicle purchase?
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Steve Zabawa | CEO – WebBuy
Rusty West | President, CEO – Market Scan
Aaron Bickart | EVP, General Manager – OfferLogix
Angelica Jeffreys | VP, Enterprise Alliances-Automotive – Equifax
Kevin Kohlmeyer | Senior Manager, Enterprise Solutions – Upstart Auto Retail
Brett Pomerantz | Senior Director Product – Autotrader
New Perspective
12:00pm
DAY 2 | 12:00PM
Lunch
1:00pm
DAY 2 | 1:00PM
Plaza 1
Workshop 3A
Cobra Kai – Adapt or Die with Revolutionary Changes to Your Website
Description
Learn how the Jeff Wyler Auto Family removed forms from their websites and not only improved conversion, but also became more consumer-facing. You will also learn a surprise benefit from taking this revolutionary step, while also see the challenges you will face with your team when you make this significant change.
Led By: Kevin Frye | Marketing Director – Jeff Wyler Automotive
New Perspective
1:00pm
DAY 2 | 1:00PM
Plaza 2
Workshop 3B
“Hello! are you there?” – being present when your customers want to connect
Description
The expectations of consumers for buying a car is moving towards convenience and speed.
But the one thing that will never change is every sale begins with a conversation
From Messenger, WhatsApp, Chat, Text, Video, Email: the list goes on and on
Is your dealership prepared to connect with consumers where they want to?
In this workshop Marija and Glenn will share strategies and processes to help your dealership connect with more customers to create more conversations. More conversations = more sales. Let’s be ready to answer their call
Led by:
Glenn Pasch | CEO, Partner – PCG Digital
Marija Cvetkovska | SEM Specialist – PCG Digital
Strategy Implementation
1:00pm
DAY 2 | 1:00PM
Salon 1
Workshop 3C
Holding your Vendors Accountable Using Google Analytics
Led By: Colleen Harris | Senior Product Manager, Business Intelligence – Sincro
1:00pm
DAY 2 | 1:00PM
Exchange 1-4
Workshop 3D
Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns
Description
Learn how the Garber Automotive Group gets quality VDP views for 15 cents by using Facebook automotive inventory ad campaigns they run in-house. You’ll leave the session with a step by step guide of how to do the same at your store – starting with how to create an inventory catalog, install a Facebook pixel, launch your first campaign yourself, and 9 advanced tips & tricks. The best part – you don’t have to increase your advertising budget and you can track the exact number of sold units / gross profit it generates.
Led By: Ryan Everson | Corporate Digital Marketing Director – Garber Automotive
Social
2:00pm
DAY 2 | 2:00PM
Plaza 1
Workshop 4A
full funnel focus
Led By: Chuck Schofield | Senior Director Business Development – Digital Motors
Strategy Ideas
2:00pm
DAY 2 | 2:00PM
Plaza 2
Workshop 4B
Is your data lying to you?
Led By: Micah Birkholz | National Sales Manager – Vistadash
Sales Enhancement Tools
2:00pm
DAY 2 | 2:00PM
Salon 1
Workshop 4C
Pivoting Your Paid Social Media Strategy To On-Facebook Destination Advertising
Description
Up until now, Dealers have always driven their Paid Social traffic to SRPs and VDPs. In our new digital climate, this strategy is no longer as effective as it once was. During this workshop, dealers will learn the benefit of pivoting their Paid Social Media strategy to include more On-Facebook destination advertising, how to implement, and how to measure this type of social advertising strategy. Dealers will also be given a first-time look at Facebook’s new Attribution Tool and what the industry can expect with its release.
Led By: Sarah Ciociola | Paid Media Director – PCG Digital
Social
2:00pm
DAY 2 | 2:00PM
Exchange 1-4
Workshop 4D
redefining data reporting & measurement for dealers
Led by:
Nathan Hollenbeck | Vice President of Marketing – Del Grande Dealer Group
Jeremy Beaver | President – Del Grande Dealer Group
New Perspective
2:45pm
DAY 2 | 2:45PM
Coffee Break