As Vice President and General Manager of Dealer.com, Wayne Pastore guides the day-to-day operations and business strategy for Dealer.com, the automotive industry’s only complete digital marketing platform and solution, operating more than 60% of dealership websites in the United States.

As General Manager, Wayne takes a proactive approach to understanding the challenges that dealers and consumers face in a rapidly evolving landscape and employs Dealer.com’s market-leading digital storefront to provide scalable solutions and value that endures.

Pastore leads new innovations that enable dealers to leverage cutting-edge data and technology to create a more efficient, personalized online shopping and buying experience that consumers expect today.

Over his eight years in automotive, Wayne has held various strategic leadership roles within Dealer.com, Dealertrack Technologies and Cox Automotive. Over this period Wayne led the creation of Dealer.com’s managed service organization, which today is the largest provider of SEO, creative and campaign management services in the industry.

In the same period his team developed and brought to market the first set of integrated digital retailing tools offered to dealers and OEM partners and successfully integrated acquired technology that allowed for the launch of Dealer.com’s proprietary AI powered, real time advertising bidding engine.

Prior to joining Dealer.com, Wayne was the Chief Financial Officer of Sonus Networks, a publicly traded provider of telco services for Tier 1 carriers. He has his BA in Accounting and a JD from Suffolk University Law School.