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RECENT ARTICLES
October 12, 2021
DIGITAL RETAILING EXPOSES THE FALLACY THAT GOOGLE ADS IS WORKING EFFECTIVELY FOR AUTO DEALERS TODAY
Thousands of automotive professionals have downloaded the BPE Research report on Google Ads outcomes for auto dealers in the US.
Google AI and campaign optimization technology is the best in the business. Sadly, all franchise dealers are sending mixed signals to Google, which continue to produce vastly more service opportunity than sales opportunities. It’s time to send PURE sales signal to Google and decide to use common sense and a fresh framework to be a better retailer.
Brian Pasch
BPE | CEO & Founder
September 23, 2021
IVR Outcomes in google analytics power improved sem optimization for dealers
One of the biggest holes in Automotive SEM campaigns is being patched and the findings will be shared at this years AAAS.
I will be sharing the updated framework for events, goals, and call tracking at the Automotive Analytics & Attribution Summit (AAAS) in November. Look at the workshop schedule for the event and get registered, if you care to save money on your future Google ad spend.
Brian Pasch
BPE | CEO & Founder
September 7, 2021
Challenging Google Ads "Store Visits" Optimization for Auto Dealer Sales Campaigns
Thousands of automotive professionals have downloaded the BPE Research report on Google Ads outcomes for auto dealers in the US.
Since the research has been released, dealers have been reaching out for advice on how to apply the research. Since I have been actively redesigning the Google Ads campaigns that PCG Digital runs for auto dealers, I have several immediate changes to suggest in addition to what I outlined in the research report…
Brian Pasch
BPE | CEO & Founder
RECENT VIDEOS
JUST ANNOUNCED:
TWO 25 SEAT COURSES BY BPE | EDUCATION
Two new BPE | Education courses to build the skills of leaders in #automotiveretail
NOVEMBER 14-16TH 2021
IN-PERSON | VIRTUAL
EAU PALM BEACH RESORT
PALM BEACH, FLORIDA
Challenging Google Ads "Store Visits" Optimization for Auto Dealer Sales Campaigns
Brian Pasch
BPE | CEO & Founder
Thousands of automotive professionals have downloaded the BPE Research report on Google Ads outcomes for auto dealers in the US.
Since the research has been released, dealers have been reaching out for advice on how to apply the research. Since I have been actively redesigning the Google Ads campaigns that PCG Digital runs for auto dealers, I have several immediate changes to suggest in addition to what I outlined in the research report…
IVR Outcomes in google analytics power improved sem optimization for dealers
Brian Pasch
BPE | CEO & Founder
One of the biggest holes in Automotive SEM campaigns is being patched and the findings will be shared at this years AAAS.
I will be sharing the updated framework for events, goals, and call tracking at the Automotive Analytics & Attribution Summit (AAAS) in November. Look at the workshop schedule for the event and get registered, if you care to save money on your future Google ad spend.
