Drawing upon her years of experience in advertising research for national magazine publisher Time Inc. and Sinclair Broadcast Group; Amy is a frequent industry speaker and subject matter expert on the state of automotive advertising. She has a passion for advancing the skill set of automotive marketers by helping them apply the latest enhancements in adtech to their dealerships’ monthly advertising spend. Currently at Experian, Amy collaborates with dealers to transform their marketing operations through data. Previously, Amy was responsible for driving dealer sales and business development relationships for String Automotive and has beenconsulting with dealers on media and advertising for 20+ years.