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AUTOMOTIVE ANALYTICS & ATTRIBUTION SUMMIT 2021
JOIN A 3 DAY CONFERENCE FOR AUTOMOTIVE PROFESSIONALS
KEYNOTES | PANELS | WORKSHOPS | NETWORKING
The Automotive Analytics & Attribution Summit is a three-day networking conference hosted by BPE | Brian Pasch Enterprises where dealership managers and their marketing teams can learn tactical skills on how to use data to improve sales effectiveness and generate more revenue.
WHEN
SUNDAY - TUESDAY
NOVEMBER 14-16TH, 2021
WHERE
PALM BEACH, FLORIDA
EAU PALM BEACH RESORT & SPA
WHO SHOULD ATTEND?
DEALER PRINCIPALS
GENERAL MANAGERS
GENERAL SALES MANAGERS
MARKETING MANAGERS
CRM MANAGERS
BDC MANAGERS
OEM REPRESENTATIVES
AUTOMOTIVE ASSOCIATIONS
ALLIED INDUSTRY
LEARN BEYOND THE SESSIONS.
CONNECT WITH YOUR AUTOMOTIVE COMMUNITY
SMALLER CONFERENCE = MORE POWERFUL NETWORKING
The AAASummit is where dealers go to connect with their peers, embrace the industry’s changes, and strategize for success.
Solve challenges through conversations, while enjoying Palm Beach, Florida!
LEARNING BEYOND THE SESSIONS.
AN INVALUABLE NETWORKING EVENT
SMALLER CONFERENCE = MORE POWERFUL NETWORKING
Here you’ll meet high-profile executives face-to-face and learn exclusive solutions from the best in the automotive industry.
HERE IS WHAT YOU CAN EXPECT TO EXPERIENCE:
60+ INDUSTRY LEADING SPEAKERS
You’ll engage with high-profile, executives face-to-face and hear thought provoking solutions, ideas and strategies from top performing dealers.
50+ UNIQUE SESSION5
Don’t wait for inventory or staffing to change. Tackle the future of automotive NOW by learning advanced strategies for dealerships to make the most of advertising and marketing budgets and increase ROI.
14+ SEGMENTED EDUCATION TOPICS
Use the tracks to find and join themed sessions on Sales Process, Digital Retailing, Marketing Strategies and more to gain practical insights on how to easily use your data to increase your dealership’s competitiveness.
FORGET THE FLUFF, ONLY LEARN WHAT YOU NEED
FORGET THE FLUFF, ONLY LEARN WHAT YOU NEED
FORGET THE FLUFF, ONLY LEARN WHAT YOU NEED
KEY AGENDA TAKEAWAYS
Join the curated, high energy main stage for panel discussions and first to market keynotes that solve current pain points, like these:
How One Person Selling can be done easily & successfully
Get Used Inventory That Sells Faster for Higher Profits with AI
How to Weaponize Call Outcomes
Why the Google marketing playbook was rigged
Find out what REAL-TIME RETAIL is & how it changes everything
Discover how consumers are actually using Digital Retail tools
Get the latest Google Ads & Analytics strategies & optimizations
PLUS: THERE ARE +50 MORE SESSIONS TO GAIN ACTIONABLE TAKEAWAYS TO DRIVE REVENUE
KEY AGENDA TAKEAWAYS
Join the curated agenda panel discussions, and hands-on workshops with industry experts.
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- Agenda related content number four goes here for longer showcase
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- Agenda related content number four goes here for longer showcase
+ MANY MORE INCREDIBLE SESSIONS
GET DIRECT LEARNING THROUGH OUR THEMED EDUCATIONAL TRACKS
Click the track buttons below to open the agenda sessions related to each educational track.
Marketing Strategies
DAY ONE - MARKETING STRATEGIES TRACK SESSIONS
10:45am
DAY 1 | 10:45AM
Workshop 2B
OTT & Me: what you need to know about automotive’s newest ad channel
Led By: Tim Bowles | Video Strategy & Data Insights Executive – Dealer eProcess
OTT/Video Marketing
5:00pm
DAY 1 | 5:00PM
Keynote Address
SEARCHWARS | Episode 1 – The great pandemic
Led By: Tim Martell | CEO, Founder – Wikimotive
SEO
DAY TWO - MARKETING STRATEGIES TRACK SESSIONS
8:00am
DAY 2 | 8:00AM
Keynote Address
Digital Marketing Strategies and ROI
Presented By:
Bob George | Associate Vice President – Dealer.com
Kevin LeSage | Director – Autotrader
Strategy Ideas
1:00pm
DAY 2 | 1:00PM
Workshop 3A
Cobra Kai – Adapt or Die with Revolutionary Changes to Your Website
Description
Learn how the Jeff Wyler Auto Family removed forms from their websites and not only improved conversion, but also became more consumer-facing. You will also learn a surprise benefit from taking this revolutionary step, while also see the challenges you will face with your team when you make this significant change.
Led By: Kevin Frye | Marketing Director – Jeff Wyler Automotive
New Perspective
1:00pm
DAY 2 | 1:00PM
Workshop 3B
Pivoting Your Paid Social Media Strategy To On-Facebook Destination Advertising
Led By: Sarah Ciociola | Paid Media Director – PCG Digital
Social
1:00pm
DAY 2 | 1:00PM
Workshop 3D
Get Quality VDP Views for 15 Cents – A Crash Course in Setting up and Optimizing Facebook Dynamic Automotive Inventory Campaigns
Led By: Ryan Everson | Corporate Digital Marketing Director – Garber Automotive
Social
DAY THREE - MARKETING STRATEGIES TRACK SESSIONS
8:45am
DAY 3 | 8:45AM
Keynote Address
The convergence of tV & oTT: What does it mean for measurement?
Presented By:
John Brauer | VP, Insights & Analytics – Comcast Advertising
Anthony Jingoli | Director Automotive Sales, NE Region – Effectv
OTT/Video Marketing
1:00pm
DAY 3 | 1:00PM
Workshop 5C
Ready to take your digital marketing to the next level? Your CRM won’t get you there
Led By: Atul Patel | CEO – Orbee
New Perspective
2:00pm
DAY 3 | 2:00PM
Workshop 6A
Deepfakes Have Arrived In Auto. Can You Tell The Difference Between Authentic And Fake In-Market Audiences?
Led By: Steve White | Founder/CEO – Clarivoy
SEO
3:30pm
DAY 3 | 3:30PM
Keynote Address
from marketing to fixed ops: why the phone should be the center of your 2022 plans
Presented By: Cassie Broemmer | Chief Revenue Officer – CarWars
Conversational Commerce
Reexamine the status quo strategies your dealership uses. Sessions will cover topics ranging from dynamic auto inventory campaigns, pivoting to on-Facebook destination advertising, GMB optimization, and more...
Digital Retailing
DAY TWO - DIGITAL RETAILING TRACK SESSIONS
9:00am
DAY 2 | 9:00AM
Keynote Address
This changes everything | what is REAL-TIME RETAIL?
Led By: Tim Cox | Founder, VP – CarNow
Sales Enhancement Tools
11:00am
DAY 2 | 11:00AM
Main Stage Panel #2
The latest innovations with digital retailing platforms
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Steve Zabawa | CEO – WebBuy
Rusty West | President, CEO – Market Scan
Aaron Bickart | EVP, General Manager – OfferLogix
Angelica Jeffreys | VP, Enterprise Alliances-Automotive – Equifax
Michia Rohrssen | VP, General Manager – Upstart Auto Retail
Brett Pomerantz | Senior Director Product – Autotrader
New Perspective
4:00pm
DAY 2 | 4:00PM
Main Stage Panel #3
how consumers are using digital retailing tools and the data to back it up
Moderator: Glenn Pasch | CEO, Partner – PCG Digital
Panelists:
Brian Kramer | General Manager – Germain Toyota
Jarrod Kilway | Director of Digital Strategy and Solutions – Germain Toyota
Matt Weinberg | SVP of Consumer Experience – Modal
Jason Jewart | VP of Product Strategy – Sincro
David O’Brien | President, CEO – Quantum5
Kyle Mountsier | Co-Founder – Contagious Auto
Description
As digital retailing has evolved, many assumptions have been made on how customers will use the technology. What we thought was important in reality may not have been. On this panel, we will review real customer data on how they used DR technology. We will then discuss how these dealers used the data to adapt their internal processes to deliver the faster & easier buying experience they promised their customers.
Tactical insights from these impressive dealership leaders.
Sales Enhancement Tools
DAY THREE - DIGITAL RETAILING TRACK SESSIONS
11:00am
DAY 3 | 11:00AM
Keynote Address
bringing the automotive retail experience into the future
Presented By:
Chris Walsh | Executive Vice President, Sales – Gubagoo
Ryan Osten | Vice President – Gubagoo
Strategy Ideas
2:00pm
DAY 3 | 2:00PM
Workshop 6B
How To Create Effective Brand Campaigns Around Digital Retailing: Story-marketing Your DR Experience to Generate Deeper Consumer Connection and More Transactions
Description
Bonnie Raitt said it best: "Let’s give em something to talk about…”. Don’t be confused, simply putting a DR on your website is not enough. Don’t let your investment in digital retailing be just another lead-gen tactic. Instead, I’ll be teaching you how to reframe the benefits of your DR process in a manner that promotes differentiation for your brand and interjects energy into your transaction. With all the OEM focus and push toward digital retailing and a seamless digital-showroom experience, Dealers who are paying attention and doing the work now, will the the ones who benefit the most.
Led By: Paul Daly | Co-Founder – Contagious Auto
Strategy Implementation
5:30pm
DAY 3 | 5:30PM
Main Stage Panel #5
what does the next generation of automotive retail look like?
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Jagdish Rajan | Chief Technology Officer – Del Grande Dealer Group
Mike Shean | Sr. Manager Product Management – Dealer.com
Allan Cooper | Principal – Cooper Media Group
Steve White | Founder/CEO – Clarivoy
New Perspective
Your customers have questions, are you there to answer? Sessions will cover topics ranging from creating effective branding campaigns, how consumers use DR tools, real-time retail, and more...
Analytics
DAY ONE - ANALYTICS TRACK SESSIONS
9:30am
DAY 1 | 9:30AM
Workshop 1A
How To Audit Your Website to Uncover Which Shopper Events Are Not Being Tracked in Google Analytics
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
10:45am
DAY 1 | 10:45AM
Workshop 2A
How To create google analytics goals to identify engaged car shoppers and to optimize google ads campaigns
Led By: Brian Pasch | Founder – Brian Pasch Enterprises
4:00pm
DAY 1 | 4:00PM
Main Stage Panel #1
Using data to drive performance and profitability
Moderator: Brian Pasch | Founder – Brian Pasch Enterprises
Speakers:
Matt Kristo | Senior Manager of Analytics Services – Outsell
Tom Kerr | President – Affinitiv Advertising
Charlie Bass | SVP of Sales – CallRevu
David O’Brien | President – Quantum5
Amber Daniel | Director, Product Strategy – Polk by IHS Market
Strategy Implementation
DAY TWO - ANALYTICS TRACK SESSIONS
1:00pm
DAY 2 | 1:00PM
Workshop 3C
Holding your Vendors Accountable Using Google Analytics
Led By: Colleen Harris | Senior Product Manager, Business Intelligence – Sincro
2:00pm
DAY 2 | 2:00PM
Workshop 4B
Is your data lying to you?
Led By: Dan Moore | President – Vistadash
Sales Enhancement Tools
2:00pm
DAY 2 | 2:00PM
Workshop 4D
redefining data reporting & measurement for dealers
Led by:
Nathan Hollenbeck | Vice President of Marketing – Del Grande Dealer Group
Jeremy Beacer | President – Del Grande Dealer Group
New Perspective
DAY THREE - ANALYTICS TRACK SESSIONS
1:00pm
DAY 3 | 1:00PM
Workshop 5A
How to Standardize Google Analytics Across Dealer Group Website
Led By:
Andrew Sund | Sr. Digital Account Executive – Affinitiv Advertising
Jeff Young | Sr. Digital Account Executive – Affinitiv Advertising
1:00pm
DAY 3 | 1:00PM
Workshop 5B
Homepage, Vehicle Search, Vehicle Details, and Navigation, The Data You Need To Improve Your Website Experience
Led By: Jason Jewart | VP of Product Strategy – Sincro
Strategy Ideas
4:30pm
DAY 3 | 4:30PM
Main Stage Panel #4
building, leading and growing an “Analytical” team
Moderator: Denise Galiatsatos | President – PCG Digital
Panelists:
Chuck Schofield | Senior Director Business Development – Digital Motors
Andrew Vislosky | General Manager – Morgan Auto Group
Wesley Miller | Director of Marketing – Serra Automotive
Ryan Green | Marketing Director – Weld County Garage Companies
Strategy Implementation
Discover where your data can mislead you and where the holes in your metrics are leading to missed opportunities. Sessions will cover topics ranging from configuration, optimization, and data analysis, and more...
Sales Process
DAY ONE - SALES PROCESS TRACK SESSIONS
9:30am
DAY 1 | 9:30AM
Workshop 1B
New BDC and Sales Performance Metrics For Selling Used Cars Online
Led By: Jasen Rice | Owner – Lotpop
New Perspective
9:30am
DAY 1 | 9:30AM
Workshop 1C
You Don’t Need a bDC for follow up Leads!
How an OEM Brand in the Netherlands with 105 Stores went from 8.9% to 14.2% in Leads to Sale Conversion
Description
In this workshop Paul describes the 6 steps for a better lead conversion from an OEM or Dealer Holding level to their (online) salesforce. Each step was designed to get the best online client experience resulting in more then 2500 new cars sold extra truth their online channel. Big part of this is that the salesperson was in charge of the lead, and not a BDC environment. The 4 traits of the consumer 2021 was the backbone of the 6 steps programme, which also is executed in Germany and Belgium.
Led By: Paul de Vries | Founder – #DCDW
New Perspective
10:45am
DAY 1 | 10:45AM
Workshop 2C
how to use data and AI to acquire used inventory that sell faster and at higher profit
Description
RXA and Outsell will walk through the process of using Google Search Trends combined with customer lifetime value metrics and individual dealership characteristics to find the optimal used inventory. These used vehicles sell faster, at higher profit, and to customers who are more likely to service and repurchase. Using data from local markets, your own CRM and your service lanes, you can focus your team’s efforts on acquiring the best performing vehicles.
Led By: Jason Harper | CEO – RXA
Strategy Ideas
DAY TWO - SALES PROCESS TRACK SESSIONS
2:00pm
DAY 2 | 2:00PM
Workshop 4A
full funnel focus
Led By: Chuck Schofield | Senior Director Business Development – Digital Motors
Strategy Ideas
2:00pm
DAY 2 | 2:00PM
Workshop 4C
“Hello! are you there?” – being present when your customers want to connect
Description
The expectations of consumers for buying a car is moving towards convenience and speed.
But the one thing that will never change is every sale begins with a conversation
From Messenger, WhatsApp, Chat, Text, Video, Email: the list goes on and on
Is your dealership prepared to connect with consumers where they want to?
In this workshop Marija and Glenn will share strategies and processes to help your dealership connect with more customers to create more conversations. More conversations = more sales. Let’s be ready to answer their call
Led by:
Glenn Pasch | CEO, Partner – PCG Digital
Marija Cvetkovska | SEM Specialist – PCG Digital
Strategy Implementation
5:00pm
DAY 2 | 5:00PM
Keynote Address
Dealer Panel: Success with one person selling
Presented By:
Chip Perry | CEO – A2Z Sync
Brian Pasch | Founder – Brian Pasch Enterprises
Panelists:
Marisa Shockley | Dealer Principal – Shockley Honda
Chris Lima | VP of Marketing and Sales – Motor Werks Auto Group
Travis Taggart | GSM – Schomp Ford
Strategy Ideas
DAY THREE - SALES PROCESS TRACK SESSIONS
2:00pm
DAY 3 | 2:00PM
Workshop 6C
It’s time to Retool Your Dealership
Moderated By:
Natalia Giner | Head of Product – A2Z Sync
Brian Allee | Head of Sales & Client Success – A2Z Sync
Speakers: Dealership Managers using A2Z Sync (TBD)
Strategy Ideas
2:00pm
DAY 3 | 2:00PM
Workshop 6D
F&I Workforce Management – Maximize resources in the F&I office by enabling in-store and remote assistance
Led By: Nick Funsch | Director of Sales Strategy, Associate Development – JM&A Group
Strategy Implementation
Is your sales process engineered around the customer experience? Sessions will cover topics ranging from using ai to acquire used cars, success with one person selling, in-store remote assistance, and more...
GO AHEAD, TAKE A GLIMPSE AT OUR 2021 SPEAKERS
This event is where some of the greatest minds in the automotive industry come together to share ideas on how they are using data to transform their businesses, and we want you to be there.
ENGAGE & LEARN FROM 50+ MORE INDUSTRY THOUGHT-LEADERS!
AND PLAN TO MEET THE TEAMS FROM THESE INCREDIBLE SPONSORS
ALL WHILE ENJOYING
NETWORK & LEARN IN BEAUTIFUL PALM BEACH
EAU PALM BEACH RESORT & SPA
PALM BEACH, FLORIDA
GET YOUR AAAS TICKETS HERE!
NOW IS THE TIME TO RETOOL AND REFRAME YOUR PERSPECTIVE
FOR CUSTOM TICKET OPTIONS:
Directly email: kelli@brianpasch.com
IN-PERSON TICKETS
USE CODE: 300OFF
Get $300 off your in-person event ticket!
UPDATE: Allied Ticket Sales Ended 10/31/2021
VIRTUAL TICKETS
USE CODE: VIRTUAL95
Get $200 off of your virtual event ticket!
IN-PERSON TICKETS ARE ONLY
AVAILABLE UNTIL NOVEMBER 7TH!
OR GET YOUR VIRTUAL TICKETS HERE!
GET YOUR TICKETS HERE!
HURRY, TICKETS SELL OUT EVERY YEAR
Don't delay, November 14th will be here sooner than you think!
ARE YOU BOLD ENOUGH TO TAKE THE CHALLENGE TO LEARN & CONNECT?
STILL NOT SURE?
ARE YOU BOLD ENOUGH TO CHALLENGE TRUSTED AUTHORITY?