A resident of San Diego, CA, with a passion for all things Marketing and Automotive, Wesley Miller-Smith is the Director of Marketing overseeing seven dealerships in Illinois and Michigan for Serra Automotive. Living by the quote, “The goal is to turn data into information, and information into insight”, Wesley is Advanced Google Certified in Analytics, Ads and a handful more. With over 10+ years of experience working previously on the Automotive Vendor side, Wesley knows the importance of making data driven decisions and holding all vendor partners accountable for their performance. Over the past 2 years with Serra, one of Wesley’s biggest accomplishments is getting the buy-in by both Sales and Service Leadership with bi-weekly analytics and performance reviews. Also, he has assisted in growing lead volume by over 200%, while seeing continuous record YoY/monthly sales numbers.