Timothy Martell, commonly referred to as the “SEO Animal,” began his digital marketing career as a 22 year automotive retail veteran. As an early adopter of digital marketing, Martell became a national success in the retail space by leveraging SEO, Facebook marketing, and reputation management before these terms had even been coined.

More importantly, Martell quickly realized that the overwhelming majority of digital services being offered weren’t being measured or held accountable in any tangible way. Martell became obsessed with the only metric that mattered – DISC (Did It Sell a Car).

This obsession led to record-breaking results at the small Nissan store Martell worked at and later at the 13 store group, where he finished his retail career.

Martell has been a featured speaker at nearly every notable automotive conference, twice featured on the covers of automotive publications as well as on Dateline and MSNBC.

While Martell has been running Wikimotive for over a decade––a business that now boasts many of the most successful dealerships in the country as clients––he has not rested on his laurels for one moment. Martell has also started two other successful firms: ThinkBetter and Wikid Media. ThinkBetter specializes in vendor accountability and data analysis, while Wikid Media handles digital media and content creation (videos/graphics).

With three firms now under his belt handling all aspects of digital marketing, Martell has set his eyes to the future, questioning the current state of Search by asking, “Why are there still TWO different types: Organic Search (SEO) and Paid Search(SEM)? Should there just be ONE search?”