Schedule

If you have any questions on the content or schedule, send an email to carrie@pcgcompanies.com

Day 1 – Monday Nov, 16

Carrie Pasch Author
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8:00am – 8:30am

Morning Inspiration

Carrie Pasch, Author and Co-Host of the AAAS Conference

What Happens When Faith Collides With Business Operating Norms?

Carrie H Pasch’s is a published author and speaker. Her latest book Your Story for His Glory is a compilation of personal reflections and experiences from her daily quiet time of reading the Bible, journaling, and spending time with God. 

Automotive Website Leads
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8:30 am - 9:30 am

Panel: Are We Measuring Conversion Wrong?

Moderated By Brian Pasch

Is The Industry Capable Of Looking Past Form Leads?

A significant number of companies have built business models and measurement KPIs based on selling or counting leads. These company are threatened when any proposal is made to reduce lead forms on websites. As conversational commerce evolves and as dealers “assist” consumers on their website instead of “chasing” them after a lead is submitted, will our industry break its addition to email lead forms? This will be an engaging topic with our panel of experts.

AAAS Challenge
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9:30 AM - 10:00 AM

Dealer Challenge: Your Voices Now

Call-in Session to Allow Dealers to Set the Tone for the Day.

We are adding a new feature to allow dealership managers to call in and challenge our speakers to address topics during AAAS that are important for their dealership.

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10:00 AM - 11:00 AM

Cox Automotive Keynote Address

Speaker TBD

This keynote session will be detailed in the coming days based on speaker schedules. 

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11:00 AM - 12:30 AM

Digital Retailing Face-Off

Six digital retailing companies will present their technology platforms and how they measure success with dealers who are embracing modern retailing.

Dealers who are shopping for a remote retailing platform or who are looking to upgrade their online showroom will benefit from attending this special session. Companies participating in this face-off include: CarNow, Gubagoo, Dealer Inspire, and Cox Automotive.

Automotive Networking Event
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12:30PM - 1:00 PM

Networking Session

Live Peer Networking

Meet other attendees in the networking rooms.

Sincro AAAS
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1:00PM - 2:00 PM

Sincro Keynote Address

Reimagining the Online Shopping Experience: Shifting Your Marketing Messaging

 The team at Sincro (formerly CDK Digital Marketing) is bring their latest insights and data driven marketing strategies to challenge dealers to reimagine the online shopping experience to connect with more local shoppers.

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2:15 PM - 3:15 PM

Workshop Block (6 Concurrent Classes)

Click on the "plus" button to see the six choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

Room 1: Workshop hosted by CarNow

Room 2: Workshop hosted by Outsell

Room 3: Workshop hosted by PCG Digital

Room 4: Workshop hosted by SpinCar

Room 5: Workshop hosted by Podium

Room 6: Workshop hosted by Sincro

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs. Keep in mind that all sessions will be recorded and saved. This gives AAAS badge holders 30-days to come back and watch any session that they missed. 

AAAS Exhibitor Prizes
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3:15 PM - 3:45 PM

Exhibitor Hall Booth Challenge

Win prizes by visiting our sponsors during this special gamification period
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3:45 PM - 4:45 PM

Workshop Block (6 Concurrent Classes)

Click on the "plus" button to see the six choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

Room 1: Workshop hosted by Cox Automotive

Room 2: Workshop hosted by Friendemic

Room 3: Workshop hosted by Gubagoo 

Room 4: Workshop hosted by Client Command

Room 5: Workshop hosted by WikiMotive

Room 6: Workshop hosted by Glenn Pasch

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs. Keep in mind that all sessions will be recorded and saved. This gives AAAS badge holders 30-days to come back and watch any session that they missed. 

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5:00 PM - 6:30 PM

Marketing Automation Face-off

Six marketing automation companies will present their technology platforms and how they measure success with dealers who are embracing holistic, data-driven advertising.

Dealers who are shopping for advanced marketing platforms that integrate dealer data and third-party data to increase Return on Ad Spend (ROAS) will benefit from attending this special session. Companies participating in this face-off include: Outsell, Sincro, Dealer eProcess, and Cox Automotive. 

Automotive Networking Event
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6:30PM - 7:00 PM

Closing Networking Session

Live Peer Networking (Raise a Glass)

Meet other attendees in the networking rooms.

Day 2 – Tuesday Nov, 17

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8:00am – 8:30am

Morning Inspiration

Speaker TBD

The Best Way To Start Your Day

Start the day with an inspirational speaker from the automotive industry.

Automotive Digital Retailing
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8:30 am - 9:30 am

Panel:  How We Measure Digital Retailing Success

Moderated By Brian Pasch

Dealers share their insights and success stories from using DMS data in marketing campaigns

A significant number of dealers have changed their retail operations to allow consumers to do more of the sales process online. This change has created the need to develop new processes and KPIs to measure success. Let’s open the conference with a discussion on what those new KPIs are and what we still need to measure.

AAAS Challenge
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9:30 AM - 10:30 AM

Dealer.com Keynote Address

Speaker TBD

Thought leadership keynote presented by executives at Dealer.com

Automotive Car Pricing
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10:30 AM - 11:30 AM

Panel: Vehicle Pricing Analytics Challenge Conventional Widsom

Dealers are using AI marketing data tools which challenge current price reduction models

This panel will address the growing evidence that dealers need new tools to guide pricing and markdown strategies to remain profitable and increase turn rates. 

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11:30 AM - 1:00 PM

Video Marketing and OTT Face-off

Six video marketing companies will present their technology platforms and how they measure success with dealers who are embracing digital video, new TV, and OTT advertising.

Dealers who are shopping for advanced video marketing platforms that integrate dealer data and third-party data to reach local consumers, on any media device, will benefit from attending this special session. Look for specific insights into videos strategies that include: OTT, Amazon, and Premium Cable offerings.  Companies participating in this face-off include: Effectv, Spectrum Reach, and Sincro.

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1:00PM - 2:00 PM

Effectv Keynote Address

Title: Reimagining Video Advertising: Creative, Targeting, and Measurement

Effectv (formerly Comcast Spotlight) is bringing their latest success stories and technology to the AAAS Livestream event to help dealers craft the best strategies for local video advertising across linear, premium, and OTT channels. 

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2:15 PM - 3:15 PM

Workshop Block (6 Concurrent Classes)

Click on the "plus" button to see the six choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

Room 1: Workshop hosted by Dealer eProcess

Room 2: Workshop hosted by FRIKINtech

Room 3: Workshop hosted by Vistadash

Room 4: Workshop hosted by LotLinx

Room 5: Workshop TBD

Room 6: Workshop TBD

 

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs. Keep in mind that all sessions will be recorded and saved. This gives AAAS badge holders 30-days to come back and watch any session that they missed.

AAAS Exhibitor Prizes
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3:15 PM - 3:45 PM

Exhibitor Hall Booth Challenge

Win prizes by visiting our sponsors during this special gamification period
}

3:45 PM - 4:45 PM

Workshop Block (6 Concurrent Classes)

Click on the "plus" button to see the six choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

Room 1: Workshop TBD

Room 2: Workshop TBD

Room 3: Workshop TBD

Room 4: Workshop TBD

Room 5: Workshop TBD

Room 6: Workshop TBD

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs. Keep in mind that all sessions will be recorded and saved. This gives AAAS badge holders 30-days to come back and watch any session that they missed.

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5:00 PM - 6:30 PM

Automotive Website Platform Face-Off

Six of the most advanced website platforms available to dealers will showcase how their platform excels in converting online shoppers to sales and lifelong customers.

Dealers who are shopping for advanced website platforms that integrate conversational commerce strategies to increase conversion and sales, will benefit from watching six companies present their latest website platforms that are optimized for automotive retail sales. 

Automotive Networking Event
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6:30PM - 7:00 PM

Closing Networking Session

Live Peer Networking (Raise a Glass)

Meet other attendees in the networking rooms.

Day 3 – Wednesday Nov, 18

International sessions will also be run today from Mexico, Italy, and Holland. Look carefully at the schedule for the country and times. For clarity, the times on THIS PAGE will be listed in Eastern Standard Time (EST). 

 

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8:00am – 8:30am

Morning Inspiration

Speaker TBD

The Best Way To Start Your Day

Start the day with an inspirational speaker from the automotive industry.

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8:30 am - 9:00 am

Panel: International Retail Leaders Speak Up

By Brian Pasch

Leaders from Around The World Share Their Challenges

The third day of educational content at AAAS is enhanced with International sessions. Mexico, Holland, and Italy will be running concurrent sessions during this day as we connect our cultures and resources to help automotive retail.

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9:00 AM - 10:30 AM

Super Panel: Google Analytics Shopper Measurement in 2020

A brand new training (90 min) on using GA to measure online engagement!

This hands-on workshop will be led by Brian Pasch. The first 30 minutes will be tactical training on using Google Analytics to measure shopper behvaiors. Then we will move to a panel format of dealership super-users of GA and tech company leaders as we discuss measurement, digital retailing engagement, and messaging conversion tools.  DO NOT miss this one.

 

Automotive SEO Pasch
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10:30 AM - 11:00 AM

Back to Basics: Firm Up Your SEO Strategy

Dealers can learn how to inspect and upgrade their current local SEO strategy.

This is a great opportunity for dealers to revisit their investments in website content, content sharing, and online brand building using SEO techniques. 

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11:00 AM - 12:00 PM

Attribution: Measuring ROAS for Facebook Ads

Learn how to leverage Facebook Attribution Reporting

This will be a hands-on workshop showing attendees how to use Facebook Attribution to inspect and connect sales revenue associated with Facebook advertising campaigns. We will be using actual dealer accounts to showcase the reporting and insights using Facebook CRM and DMS data matching.

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12:00 PM - 1:00 PM

Keynote Session

Speaker TBD

Session topic will be decided in the coming days.

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1:00 PM - 2:00 PM

Fixing Google My Business: Help Me!

Workshop will tackle live challenges that dealers face with GMB optimization

So many dealers have issues with Google My Business! It could be duplicate listings, problems with hours, or getting products and service properly configured to increase local search visibility. In this workshop we will be address specific problems and fix them on the spot so everyone can learn together.

Automotive Networking Event
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2:00 PM - 2:15 PM

Networking Session

Connect with dealership leaders in the networking rooms

Meet other attendees in the networking rooms.

}

2:15 PM - 3:15 PM

Workshop Block (6 Concurrent Classes)

View the workshop schedule to see the six choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs. Keep in mind that all sessions will be recorded and saved. This gives AAAS badge holders 30-days to come back and watch any session that they missed.

AAAS Exhibitor Prizes
}

3:15 PM - 3:45 PM

Exhibitor Hall Booth Challenge

Win prizes by visiting our sponsors during this special gamification period
}

3:45 PM - 4:45 PM

Workshop Block (6 Concurrent Classes)

View the workshop schedule to see the six choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs. Keep in mind that all sessions will be recorded and saved. This gives AAAS badge holders 30-days to come back and watch any session that they missed.

Automotive Networking Event
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4:45 PM - 5:00 PM

Networking Session

Connect with dealership leaders in the networking rooms

Meet other attendees in the networking rooms.

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5:00 PM - 6:00 PM

Closing Conference Keynote

Topic to be determined

Meet other attendees in the networking rooms.

Register Now!

The 2020 Automotive Analytics & Attribution Summit Livestream event will elevate dealership education and provide amazing value to everyone who attends. All workshops, panels, and keynote sessions will be online for 30 days after the event. This will allow you to re-watch any session with key members of your team.

Listen

As we approach AAAS 2020 Livestream, take time to listen to the “Paschon Podcast” with Brian Pasch. You can listen on iTunes, Google Play, Soundcloud, Spotify, or on his podcast channel on LibSyn