LIVE STREAMING NOVEMBER 16-18TH
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DEALER FOCUSED
3 DAY AGENDA
Sell more cars and be prepared for upcoming marketing changes from what you learn in throughout this event's three day interactive agenda.
DAY 1
NOVEMBER 16TH
DAY ONE NOVEMBER 16TH
- 8:00 AM
- Carrie Pasch
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Morning Inspiration
What Happens When Faith Collides With Business Operating Norms?
Carrie Pasch’s is a published author and speaker. Her latest book Your Story for His Glory is a compilation of personal reflections and experiences from her daily quiet time of reading the Bible, journaling, and spending time with God.
Panel | Are We Measuring Conversion Wrong?
Panelists:
Joe High (Team Velocity)
Diran Hafiz (Microsoft)
Is The Industry Capable Of Looking Past Form Leads?
A significant number of companies have built business models and measurement KPIs based on selling or counting leads. These company are threatened when any proposal is made to reduce lead forms on websites. As conversational commerce evolves and as dealers “assist” consumers on their website instead of “chasing” them after a lead is submitted, will our industry break its addition to email lead forms? This will be an engaging topic with our panel of experts.
- 9:30 AM
- Call in Live!
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Dealer Challenge | Your Voices - Now!
Call-in Session to Allow Dealers to Set the Tone for the Day.
We are adding a new feature to allow dealership managers to call in and challenge our speakers to address topics during AAAS that are important for their dealership.
- 10:00 AM
- Bob George and Wayne Pastore
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Dealer.com Keynote Address
Breaking Down The Online to In-store Divide
- 11:00 AM
- 4 Industry Leading Companies
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Digital Retailing Face-Off
Digital retailing companies will present their technology platforms and how they measure success with dealers who are embracing modern retailing.
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CarNow – Tim Cox
Gubagoo – Ryan Osten
FRIKINtech – Alex Snyder
Dealer Inspire – Darren Haygood
Team Velocity – David Boice
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Dealers who are shopping for a remote retailing platform or who are looking to upgrade their online showroom will benefit from attending this special session.
- 12:30 PM
- Meet your peers!
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Networking Session | Virtual
Meet other attendees in the networking rooms.
Josh Goodin will talk to you about a variety of topics pertaining to the new TV revolution sometimes called OTT (or CTV, or FEP, or etc.…).
You will come out of the session with a better understanding of the landscape and be armed with the right questions to ask providers.
By the end of the session, you will be able to:
- Understand common acronyms and terms
- Get an understanding of the benefits and limitations of Digital TV, especially around tracking, reporting, and key analytics.
- Have a deeper understanding of quality and what defines it in Digital TV
- See what the opportunity in Digital TV looks like for your store(s). Know the types of providers you can buy from and understand better what type of provider you should buy from.
- 2:15 PM
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Workshop Block (5 Concurrent Classes)
Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.
Room 1: “Firm up your SEO strategy: your website is out of shape!” hosted by Brian Pasch with Jason Tiek, Marketing Director at Bill Luke
Room 2: “Using The Power of Video To Protect Turn Rates” hosted by Kevin Bacon & Rachel Cruz
Room 3: “Winning Dealer Strategies for Changing Consumer Trends” hosted by Jen Cole, Rick Ricart and Christina Rosenbach
Room 4: Workshop TBD
This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.
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*Keep in mind that all sessions will be recorded and saved! This gives AAAS badge holders 30-days to come back and watch any session that they missed.
- 3:15 PM
- Earn points by interacting at the booths!
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Virtual Expo Hall Challenge!
Win prizes by visiting our sponsors during this special gamification period
- 3:45 PM
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Workshop Block (5 Concurrent Classes)
Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.
Room 1: “The Rise of Reviews: A Tour Through the History of Reviews and Reputation Management” Workshop by Erica Danford and Matt Murray
Room 2: “The Inconvenient Truth About SEO and Automotive Marketing” hosted by Tim Martell
Room 3: “Sales Acceleration: Strategy and Metrics That Drive Results” hosted by Drew Delaware
Room 4: “Your Phones Shouldn’t Be in Quarantine” hosted by Cassie Broemmer and Ford Kirk
This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.
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*Keep in mind that all sessions will be recorded and saved! This gives AAAS badge holders 30-days to come back and watch any session that they misse
- 5:00 PM
- 4 Industry Leading Companies
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Marketing Automation Face-Off
Marketing automation companies will present their technology platforms and how they measure success with dealers who are embracing holistic, data-driven advertising.
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Dealers who are shopping for advanced marketing platforms that integrate dealer data and third-party data to increase Return on Ad Spend (ROAS) will benefit from attending this special session.
Companies participating in this face-off include:
Sincro – Alex Russo
Dealer eProcess – Gino Cipperoni
Client Command – Jonathan Lucenay
Team Velocity – Joe High
- 6:30 PM
- Raise a glass!
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DAY 1 CLOSING SESSION: Networking - Virtual
Meet other attendees in the networking rooms.
DAY TWO NOVEMBER 17TH
DAY 2
NOVEMBER 17TH
Panel | Are Dealers Killing Gross By Their Inventory Management Strategies?
Dealers are using AI marketing data tools which challenge current price reduction models.
This panel, moderated by Brian Pasch, will address the growing evidence that dealers need new tools to guide pricing and markdown strategies to remain profitable and increase turn rates.
Joining the panel discussion is:
Len Short (Lotlinx)
Thomas Gage (Lotlinx)
Jasen Rice (LotPop)
- 9:30 AM
- Jade Terreberry and Kevin LeSage
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Cox Automotive Keynote Address
The Power of Data
Join Kevin LeSage, Director of Digital Marketing and Jade Terreberry, Director of Analytics for a deep dive into how Cox Automotive leverages the power of data to create audience driven outcomes and drive quality leads for our clients. In this session, they will look at how the Cox Automotive brands work together to fuel optimizations to drive innovation in our products, understand automotive shoppers, and drive value for our dealers.
- 10:30 AM
- 6 Industry Leading Companies
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Video Marketing and OTT Face-off
Video marketing companies will present their technology platforms and how they measure success with dealers who are embracing digital video, new TV, and OTT advertising.
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Sincro – Josh Goodin
LotLinx – Len Short
FUEL – Dean Evans
Spectrum Reach | Automotive – Samuel J. Caputa
Effectv – Brian Piper
Dealer.com – Scott Blodgett
Dealers who are shopping for advanced video marketing platforms that integrate dealer data and third-party data to reach local consumers, on any media device, will benefit from attending this special session.
Look for specific insights into videos strategies that include: OTT, Amazon, and Premium Cable offerings.
- 12:00 PM
- Dean Evans
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Cars.com Keynote Address
The Modern Mix to Sell More & Drive More Profit: It’s More Than OTT
- 1:00 PM
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Effectv Keynote Address
TV Drives Digital: Findings from 200+ Automotive campaigns on the Impact TV had on Website Traffic and Engagement during the COVID-19
- 2:15 PM
- Industry Leaders
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Workshop Block (5 Concurrent Classes)
Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.
Room 1: “Microsoft Advertising and Automotive-Designed To Meet The Customer Journey” hosted by Diran Hafiz, Chris Vessey, Maxilia Arias, and Gino Cipperoni
Room 2: “Brand to Withstand” hosted by Paul J. Daly
Room 3: “Dealership Best Practices for Successful Multiscreen Marketing Campaigns” hosted by Kurt Kennedy, Samuel J. Caputa, Franco Zito , Ben Van Horn, Belinda Gudmundsson
Room 4: “How to Unlock Your GMB Potential and Track It in Google Analytics” hosted by Colleen Harris & Anna Daugherty
This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.
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*Keep in mind that all sessions will be recorded and saved! This gives AAAS badge holders 30-days to come back and watch any session that they missed.
- 3:15 PM
- Visit the booths!
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Virtual Expo Hall Challenge!
Win prizes by visiting our sponsors during this special gamification period
- 3:45 PM
- Industry Leaders
- Add to calendar
Workshop Block (5 Concurrent Classes)
Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.
Room 1: “Why are you calling the plumber to fix your technology problems?” hosted by Travis Ingram and David Metter
Room 2: “Conversations: The New Lead and Their Ideal Outcomes” Panel hosted by Tim Cox
Room 3: “10 Steps to Digital Retailing Success” Glenn Pasch
Room 4: “Looking at Your Digital Dealership Through the Eyes of Your Customer: What You Can’t See Can Hurt You!” hosted by Sam Vukas and Gino Cipperoni
This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.
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*Keep in mind that all sessions will be recorded and saved! This gives AAAS badge holders 30-days to come back and watch any session that they missed.
- 5:00 PM
- Industry Leaders
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Automotive Website Platform Face-Off
Three advanced website platforms available to dealers will showcase how their platform excels in converting online shoppers to sales and lifelong customers.
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Companies participating in this face-off include:
Team Velocity – David Boice
Dealer Inspire – Katie Meyer
Dealer eProcess – Sam Vukas
Dealers who are shopping for advanced website platforms that integrate conversational commerce strategies to increase conversion and sales, will benefit from watching these companies present their latest website platforms that are optimized for automotive retail sales.
- 6:30 PM
- Join your peers!
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DAY 2 CLOSING SESSION | Networking - Virtual
Raise a glass! Meet other attendees in the networking rooms.
INTERNATIONAL DAY!
International sessions will also be run today from Mexico, Italy, and Holland. Look carefully at the schedule for the country and times. For clarity, the times on THIS PAGE will be listed in Eastern Standard Time (EST).
DAY 3
NOVEMBER 18TH
DAY THREE NOVEMBER 18TH
Panel | Digital Retailing Logistics and Home Delivery
The hidden costs of modern retailing.
Panelists include:
Noah Lee
Shopper Engagement and Measurement in Google Analytics
A brand new training (90 min) on using GA to measure online engagement!
This hands-on workshop will be led by Brian Pasch.
The first 30 minutes will be tactical training on using Google Analytics to measure shopper behaviors.
Then we will move to a panel format to discuss strategies to increase and measure shopper engagement.
Panelists include:
Dan Moore
- 11:00 AM
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Attribution | Measuring ROAS for Facebook Ads
Learn how to leverage Facebook Attribution Reporting
This will be a hands-on workshop showing attendees how to use Facebook Attribution to inspect and connect sales revenue associated with Facebook advertising campaigns.
Speakers include:
We will be using actual dealer accounts to showcase the reporting and insights using Facebook CRM and DMS data matching.
Panel | Review Acquisition and Reputation Management Strategies for 2021
- 1:00 PM
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Fixing Google My Business: Help Me!
This workshop will tackle live challenges that dealers face with GMB optimization.
Panelists include
So many dealers have issues with Google My Business! It could be duplicate listings, problems with hours, or getting products and service properly configured to increase local search visibility. In this workshop we will be address specific problems and fix them on the spot so everyone can learn together.
- 2:00PM
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Networking Session | Virtual
Connect with dealership leaders in the networking rooms
- 2:15 PM
- Guy Super, Matt Kristo, Jason Harper, and Katie Rouse
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Keynote | Your best kept secret: Digital Retailing works but only if you tell people about it!
Supporting the Online Transaction
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Keynote Speakers:
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When comparing the before and after impact of COVID 19, dealers who added digital retailing to their consumer-driven communications improved overall engagement, linked sales, as well as overall sales for both existing customers and unsold leads – including a significant increase in total gross profit.
Those are some of the key takeaways from a just-released study from Outsell and RXA along with digital retail partners, CarNow, Gubagoo, and Roadster. But not all digital retailing efforts are created equal.
Without a coordinated communication process, your results will be limited. Join Guy Super, vice president of sales, Outsell, Matt Kristo, senior manager of analytics services, Outsell, and Jason Harper, Founder & CEO of RXA, to understand the cumulative impact of individualized communications and effective digital retailing.
Attend this session to learn about your best kept secret and how it is critical to combine Digital Retailing with your coordinated communication effort in order to increase:
- Engagement
- Customer loyalty
- Overall profitability
- 3:15 PM
- Video chat with reps 1-1!
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Virtual Expo Hall Challenge!
Win prizes by visiting our sponsors during this special gamification period
- 3:45 PM
- Industry Leaders
- Add to calendar
Workshop Block (4 Concurrent Classes)
Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.
Room 1: Workshop hosted by Tim Martell
Room 2: “How Should We Measure Digital Retailing Success” hosted by Brian Pasch with guests Brett Pomerantz, Alex Snyder, Joe Chura, and Tim Cox.
Room 3: “Key to Double Your Email Engagement Rate for Sales“ Glenn Pasch
Room 4: Workshop TBD
This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.
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*Keep in mind that all sessions will be recorded and saved! This gives AAAS badge holders 30-days to come back and watch any session that they missed.
- 4:45 PM
- Final chance to meet new peers!
- Add to calendar
Networking Session | Virtual
Connect with dealership leaders in the networking rooms
DON'T MISS THE AUTOMOTIVE MARKETING ANALYTICS
EVENT OF THE YEAR
- The most relevant, need to know content
- Streamlined, time maximizing content schedule
- 30 Day Pass to Access the AAAS Content
- Live Call-in Q+A's with Industry Leaders
- Exclusive Access to an Invite Only Community
- Chance to Win a Vacation
