Agenda

Sunday, November 17th 

PRE-CONFERENCE WORKSHOPS FOR PREMIUM TICKET HOLDERS

7:30 am – 8:30 am

Morning Worship Service ( Optional )
Room: Ponce De Leon V

9:00 am – 11:30 am

Google Analytics Certification: Hands-on workshop with Brian Pasch
Room: Ponce De Leon I & II
or

Google Data Studio: Hands-on workshop with product experts in automotive
Room: Ponce De Leon III

11:30 – 12:30 Lunch

Joint Lunch for Google Data Studio and Analytics Students

Room: Ponce De Leon IV

12:30 – 3:30

Part 2 (Continuation of Part 1)

Google Analytics Certification: Hands-on workshop with Brian Pasch

or

Google Data Studio: Hands-on workshop with product experts in automotive

2:00 pm

Conference Registration Opens

CONFERENCE STARTS FOR ALL TICKET HOLDERS

4:15 pm

Conference Welcome and Opening Remarks

Room: Venetian Ballroom

4:30 pm

Industry Update: The Death of Lead Forms and the Birth of Conversational Commerce

Room: Venetian Ballroom

5:15 pm

Keynote Address: 2020 – The New TV’s Data Driven Future – Todd Hauser, Kevin Bacon, & John Brauer, Effectv

Room: Venetian Ballroom

6:15 pm

General Session Panel: What Does Marketing Attribution Look Like in 2019?

Room: Venetian Ballroom

7:15 pm

Opening Cocktail Reception Sponsored by Dealer e-Process
Room: Ponce De Leon IV

Monday, November 18th

7:00 am

Welcome Breakfast Sponsored by LeadsRX
Room: Venetian Ballroom

8:00 am

Keynote Address: Don’t Get Tripped Up By ADA Compliance Requirements – Ed Barton, fusionZONE Automotive
Room: Venetian Ballroom

8:30 am

Keynote Address: Winter is Here. How A.I. Driven Consumer Lifecycle Marketing is Your Best Defense In A Downturn – Jason Harper, RXA & Mike Wethington, Outsell
Room: Venetian Ballroom

9:30 am

General Session Panel: How Should Dealers Evaluate Website Platforms and Digital Agencies?
Room: Venetian Ballroom

10:30 am

Coffee Break

11:00 am

Keynote Address: Top 5 Ways Dealerships Use Texting To Transform Their Service Department – Denise Chudy, LivePerson

Room: Venetian Ballroom

12:00 pm

Keynote Address: Accelerate Hyper-Local Mobile Shopper Traffic with One Simple Strategy – Brian Pasch, Founder PCG Companies

Room: Venetian Ballroom

12:30 pm

Lunch Sponsored by Site Impact

Room: Venetian Ballroom

1:30 pm

Breakout Workshops (5 concurrent)

Back to Back Workshop Sessions

2:30 pm

Breakout Workshops (5 concurrent)

3:30 pm

Break in Exhibit Hall

Room: Ponce De Leon IV

4:00 pm

Keynote: Attribution Called – It Wants Its Phone Back – Cassie Broemmer, Car Wars and Dan Moore, Vistadash

Room: Venetian Ballroom

5:00 pm

General Session: Clarifying Marketing Attribution with Dealer Visits Measurements in Analytics – Dejan Mitkovski, Head of Analytics, Google Auto 

Room: Venetian Ballroom

6:00 pm

Mainstage Panel: Creating a Modern Brand Promise to Connect with Shoppers

Room: Venetian Ballroom

7:00 pm

Cocktail Reception Sponsored by Digital Air Strike

Room: Ponce De Leon IV

Tuesday, November 19th

7:00 am

Breakfast Sponsored by Congruent

Room: Venetian Ballroom

8:00 am

Keynote: Data Dashboards Got You Down? How to Spend Less Time Analyzing Data and More Time Selling Cars – David Metter, Urban Science

Room: Venetian Ballroom

9:00 am

Merchandising, Marketing, and Processes to Accelerate Digital Retailing Success – Brian Pasch, Founder PCG Companies and Glenn Pasch, CEO PCG Digital

Room: Venetian Ballroom

10:00 am

Keynote: Your Bucket Has Holes- How to Carry ROI Through The Customer Journey – Joe Chura, Dealer Inspire

Room: Venetian Ballroom

11:00 am

Coffee Break

Room: Venetian Ballroom

11:30 am

Breakout Workshops (5 concurrent)

12:30 pm

Lunch Sponsored by Gubagoo

Room: Venetian Ballroom

1:30 pm

Breakout Workshops (4 concurrent)

2:30 pm

Coffee Break

Room: Venetian Ballroom

3:00 pm

Mainstage Panel: The Road to Digital Retailing Has Many Potholes

Room: Venetian Ballroom

4:00 pm

Digital Retailing: Feedback from Live Testing

Room: Venetian Ballroom

5:00 pm

Closing Remarks 

Room: Venetian Ballroom

5:15 pm

Cocktail Reception Sponsored by Force Marketing

Room: Mediterranean Courtyard