Schedule

The agenda for the conference is still being developed as we confirm speakers and sponsors for AAAS. If you have any questions on the content or schedule, send an email to carrie@pcgcompanies.com.  If you have any suggestions for speakers or topics, email brian@brianpasch.com 

Day 1 – Monday Nov, 16

}

8:00am – 8:30am

Morning Inspiration

Speaker TBD

The Best Way To Start Your Day

Start the day with an inspirational speaker from the automotive industry.

}

8:30 am - 9:30 am

Opening Keynote Panel Discussion

By Brian Pasch

How to Measuring Success in Modern Retailing

A significant number of dealers have changed their retail operations to allow consumers to do more of the sales process online. This change has created the need to develop new processes and KPIs to measure success. Let’s open the conference with a discussion on what those new KPIs are and what we still need to measure.

}

9:30 AM - 10:00 AM

Attendee Challenge to Speakers

Call-in Session to Allow Dealers to Set the Tone and Topics

We are adding a new feature to allow dealership managers to call in and challenge our speakers to address topics during AAAS that are important for their dealership.

}

10:00 AM - 11:00 AM

Keynote Address

Topic to be determined

We will be completing the speaker schedule and topics so that the conference agenda is updated by August 15th.

}

11:00 AM - 12:30 AM

Super Panel and Extended Q&A

Topic to be determined

We will be completing the speaker schedule and topics so that the conference agenda is updated by August 15th.

}

12:30PM - 1:00 PM

Networking Session

Live Peer Networking

Meet other attendees in the networking rooms.

}

1:00PM - 2:00 PM

Keynote Address

Topic to be determined

Meet other attendees in the networking rooms.

}

2:15 PM - 3:15 PM

Workshop Block (6 Concurrent Classes)

Topic to be determined

Meet other attendees in the networking rooms.

}

3:15 PM - 3:45 PM

Exhibitor Hall Booth Challenge

Win prizes by visiting our sponsors during this special gamification period
}

3:45 PM - 4:45 PM

Workshop Block (6 Concurrent Classes)

Topic to be determined

Meet other attendees in the networking rooms.

}

5:00 PM - 6:00 PM

Closing Keynote Address

Topic to be determined

Meet other attendees in the networking rooms.

Day 2 – Tuesday Nov, 17

}

8:00am – 8:30am

Morning Inspiration

Speaker TBD

The Best Way To Start Your Day

Start the day with an inspirational speaker from the automotive industry.

}

8:30 am - 9:30 am

Opening Keynote Panel Discussion

By Brian Pasch

How to Measuring Success in Modern Retailing

A significant number of dealers have changed their retail operations to allow consumers to do more of the sales process online. This change has created the need to develop new processes and KPIs to measure success. Let’s open the conference with a discussion on what those new KPIs are and what we still need to measure.

}

9:30 AM - 10:00 AM

Attendee Challenge to Speakers

Call-in Session to Allow Dealers to Set the Tone and Topics

We are adding a new feature to allow dealership managers to call in and challenge our speakers to address topics during AAAS that are important for their dealership.

}

10:00 AM - 11:00 AM

Keynote Address

Topic to be determined

We will be completing the speaker schedule and topics so that the conference agenda is updated by August 15th.

}

11:00 AM - 12:30 AM

Marketing Automation Vendor Faceoff

Five marketing automation platforms present their products for dealers

We are inviting the five marketing automation and attribution platforms to present the products in the first-of-its-kind faceoff. Dealers then can ask questions to presenters in this fast paced head-to-head format.

}

12:30PM - 1:00 PM

Networking Session

Live Peer Networking

Meet other attendees in the networking rooms.

}

1:00PM - 2:00 PM

Keynote Address

Topic to be determined

Meet other attendees in the networking rooms.

}

2:15 PM - 3:15 PM

Workshop Block (6 Concurrent Classes)

Topic to be determined

Meet other attendees in the networking rooms.

}

3:15 PM - 3:45 PM

Exhibitor Hall Booth Challenge

Win prizes by visiting our sponsors during this special gamification period
}

3:45 PM - 4:45 PM

Workshop Block (6 Concurrent Classes)

Topic to be determined

Meet other attendees in the networking rooms.

}

5:00 PM - 6:00 PM

Closing Keynote Address

Topic to be determined

Meet other attendees in the networking rooms.

Day 3 – Wednesday Nov, 18

}

8:00am – 8:30am

Morning Inspiration

Speaker TBD

The Best Way To Start Your Day

Start the day with an inspirational speaker from the automotive industry.

}

8:30 am - 9:00 am

Hands-On Training Day: Overview

By Brian Pasch

How To Make The Most of This Bonus Day of Content

The third day of educational content at AAAS is for dealership managers who purchased a premium ticket to the conference. The additional sessions are designed to build critical skills that can benefit the dealership in the year ahead. This sessions are not for allied industry attendees. The community and quality of conversations during these sessions are amazing!

}

9:00 AM - 10:30 AM

Google Analytics: Shopper Measurement in 2020

A brand new training (90 min) on using GA to measure online engagement

This hands-on workshop will be led by Brian Pasch and review the fundamental configurations that must be in place within Google Analytics to measure the activity and engagement on your dealership website. This workshop will allow attendees to ask specific questions about their own GA configurations and challenges.

}

10:30 AM - 11:00 AM

Ask The Experts

Dealers can call in to ask questions on any topics covered at AAAS

This is a great opportunity for dealers to dial-in and ask questions to a panel of marketing and operations experts.

}

11:00 AM - 12:30 AM

Attribution: Measuring ROAS for Facebook Ads

Learn how to leverage Facebook Attribution Reporting (90 min)

This will be a hands-on workshop showing attendees how to use Facebook Attribution to inspect and connect sales revenue associated with Facebook advertising campaigns. We will be using actual dealer accounts to showcase the reporting and insights using Facebook CRM and DMS data matching.

}

12:30 PM - 2:00 PM

Fixing Google My Business: Help Me!

Workshop will tackle live challenges that dealers face with GMB optimization (90 min)

So many dealers have issues with Google My Business! It could be duplicate listings, problems with hours, or getting products and service properly configured to increase local search visibility. In this workshop we will be address specific problems and fix them on the spot so everyone can learn together.

}

2:00 PM - 2:15 PM

Networking Session

Connect with dealership leaders in the networking rooms

Meet other attendees in the networking rooms.

}

2:15 PM - 3:15 PM

Workshop Block (6 Concurrent Classes)

Topic to be determined

Meet other attendees in the networking rooms.

}

3:15 PM - 3:45 PM

Exhibitor Hall Booth Challenge

Win prizes by visiting our sponsors during this special gamification period
}

3:45 PM - 4:45 PM

Workshop Block (6 Concurrent Classes)

Topic to be determined

Meet other attendees in the networking rooms.

}

4:45 PM - 5:00 PM

Networking Session

Connect with dealership leaders in the networking rooms

Meet other attendees in the networking rooms.

}

5:00 PM - 6:00 PM

Closing Conference Address

Topic to be determined

Meet other attendees in the networking rooms.

Register Now!

The 2020 Automotive Analytics & Attribution Summit Livestream event will elevate dealership education and provide amazing value to everyone who attends. All workshops, panels, and keynote sessions will be online for 30 days after the event. This will allow you to re-watch any session with key members of your team.

Listen

As we approach AAAS 2020 Livestream, take time to listen to the “Paschon Podcast” with Brian Pasch. You can listen on iTunes, Google Play, Soundcloud, Spotify, or on his podcast channel on LibSyn