Agenda

Sunday, November 18th 

(pre-conference hands-on training opportunities)

9:00 am – 4:00 pm

Google Analytics Certification for Automotive Professionals – with Brian Pasch (Ponca D’Leon #5)

Brian’s popular GA workshop has been customized for the conference to give vendors and dealers greater insights on how to leverage Google Analytics to improve marketing outcomes. This course is normally $1,000 per person and included in your AAAS Premium Admission ticket.  Seating is limited to 50 people so make sure you purchase a Premium ticket if you want to attend.  The premium ticket also includes a hot lunch on Sunday.

4:00 pm

ADF Committee Meeting – Creating First Public Draft of Revised Specification (Tide Room)

4:30 pm – 5:30 pm

Learning Google Tag Manager (Open to all attendees) (Ponca D’Leon #5)

Dealers and vendors need to track consumer engagement on their websites and online tools. Learn from the experts at PCG who have built thousands of Google Tag Manager container scripts for the automotive industry. This hands-on workshop will empower attendees to build effective scripts to comply with the PCG Specification for Google Analytics.

5:30 pm

Conference Opens – Welcome Message from Brian Pasch, founder PCG Companies

6:00 pm

General Session: Comcast Spotlight – “Proving the ‘New TV’ is a Full Funnel Solution”

7:30 pm

Opening Cocktail Reception and Hors d’oeuvres sponsored by DealerOn

Monday, November 19th

Conference Opens

7:00 am

Registration Opens

7:30 am – 8:30 am

Welcome Breakfast Sponsored by Exponential

8:15 am

Revised ADF Specification Distributed for Review at Breakfast- David Metter, Committee Chairman

8:30 am

Keynote Address: “Connected Retailing: Creating Continuous One-to-One Relationships with Digital Shoppers” with Denise Chudy, General Manager ContactAtOnce! – a LivePerson Company

10:00 am

General Session: “Attribution in the First Person: The Power of Reviews” by Brooke Skinner Ricketts, Chief Marketing Officer of Cars.com

10:45 am

Main Stage Panel: “Using Google Analytics & Attribution Models to Save Dealer Groups Millions in Marketing Waste” moderated by Brian Pasch, Founder of PCG Companies

  • Brent Towne, Cox Automotive
  • Steve White, Clarivoy
  • Scott Wideman, Tropacaval Media

11:45 am

Keynote Address: “How to Attribute the True Cost of Good & Bad Salespeople” – David Metter, Founder, AutoHook

12:30 pm

Lunch sponsored by TrueCar

1:30 pm

Breakout Workshops (4 concurrent)

  • Using Known Customer Data Trumps Guessing With AdWords” – Jon Petron, Vice President Advanced Services, Outsell
  • Digital Retailing Fact or Fiction? Real Dealers…Real Results…” – Tim Cox, VP of Sales, Co-Founder, CarNow
  • All Digital Retailing Strategies Aren’t Equal” – Andy Medley, CEO and President, PERQ
  • Edmunds.com Journey Through Multi-touch Attribution“- Nick Gorton, Vice President, Product Innovation, Edmunds

2:30 pm

Break with Sponsors

3:00 pm

Breakout Workshops (4 concurrent)

  • “The 5 Most Common Digital Retailing Mistakes (And How To Avoid Them)” – John Kendrick from Roadster.com
  • “Increasing Online Conversion is not as Hard as You Think!”Brett Sutherlin, CEO fusionZONE
  • Increasing efficiency and profitability with Artificial Intelligence.” – Ron Andrews, Regional VP, Dealer Inspire
  • 4 Untapped Data Sources To Radically Improve Your Attribution and Marketing” – Steve White, CEO Clarivoy

4:00 pm

Break With Sponsors

4:30 pm

General Session: “Attribution in a Post-GDPR World: Measurement Challenges in a More Privacy-Conscious Society” with Christen Bartens, Marketing Measurement Leader, Datalicious / Equifax

5:30 pm

Keynote Presentation: “Digital Darwinism: The Evolution of the Customer Journey ” with Jonathan Lucenay, CEO Client Command

6:30 pm

Cocktail Reception

7:30 pm

Dine on your own at local restaurants

Tuesday, November 20th

7:30 – 8:30 am

 8:45 am

Breakfast Buffet

Keynote: “Calculating Your Cost per Sales Opportunity For All Digital Channels” – Brian Pasch, Founder PCG Companies

9:30 am

Opening Keynote: “Surviving the Cookie Armageddon: How to Thrive in the Adpocalypse” co-presented by Andy Largent CDK Global and Podium.com

10:30 am

Keynote and Panel: “Digital Retailing: Hope or Hype? Industry experts share their Vision.” moderated by Brian Pasch

  • Tim Cox, CarNow
  • Andrew Tai, Motoinsight
  • Andy Largent, CDK Global
  • Amit Chandarana, Roadster.com
  • Aaron Krane, Drive Motors
  • Joe Chura, DealerInspire
  • Phil Battista, Darwin Automotive
  • Mike Frazier, Chromacars

11:30 am

Keynote:Chaos to Clarity: Be Better and Sell Faster by Applying Agile Strategies and Artificial Intelligence into Your Dealership Processes” – Lance Schafer, LotLinx

12:30 pm

Lunch sponsored by Gubagoo

1:30 pm

Breakout Workshops (4 concurrent)

  • “How to win on Facebook Marketplace”Ryan Osten, Founder Gubagoo
  • Winning on Facebook: Latest Data-Driven Ad Strategies” – Sean Seltzer, CEO of SocialDealer
  • Acxiom Workshop
  • Shopper engagement matters: where the consumer is most engaged and why” – Jon MacKinnon, Director of Business Development, CarGurus & Dan Moore, President, VistaDash

2:30 pm

Break with Sponsors

3:00 pm

Digital Retailing Faceoff – Main Stage with local consumers using eight DR tools to buy a car. (20-minute rounds)

Round One: CarNow – BuyNow  and CDK Global – Connected Store

Round Two: Dealer Inspire – Online Shopper and Motoinsight – MotoCommerce

Round Three: Drive Motors and Dealer eProcess – SARA

4:30 pm

Mainstage Consumer Panel: Interviewing consumers about their digital retailing experience using tools from DR companies. Live Q&A

5:30 pm

Mainstage Presentation: Return on Marketing Investment (ROMI) Data Solves Tactical Channel Decisions for Auto Dealers” presented by Mike Wethington, Founder of Outsell, Jason Harper, CEO and Founder of RXA, and Dan Moore, President of Vistadash.

6:30 pm

Cocktail Reception and book signing with Brian Pasch and Thomas Gage

7:45 pm

Dine on your own at local restaurants