Agenda

Sunday, November 18th 

(pre-conference hands-on training opportunities)

9:00 am – 4:00 pm

Google Analytics Certification for Automotive Professionals – with Brian Pasch (Ponca D’Leon #5)

Brian’s popular GA workshop has been customized for the conference to give vendors and dealers greater insights on how to leverage Google Analytics to improve marketing outcomes. This course is normally $1,000 per person and included in your AAAS Premium Admission ticket.  Seating is limited to 50 people so make sure you purchase a Premium ticket if you want to attend.  The premium ticket also includes a hot lunch on Sunday.

4:00 pm

ADF Committee Meeting – Creating First Public Draft of Revised Specification (Tide Room)

4:30 pm – 5:30 pm

Learning Google Tag Manager (Open to all attendees) (Ponca D’Leon #5)

Dealers and vendors need to track consumer engagement on their websites and online tools. Learn from the experts at PCG who have built thousands of Google Tag Manager container scripts for the automotive industry. This hands-on workshop will empower attendees to built effective scripts to comply with the PCG Specification for Google Analytics.

5:30 pm

Conference Opens – Welcome Message from Brian Pasch, founder PCG Companies

6:00 pm

General Session: Comcast Spotlight – “Proving the ‘New TV’ is a Full Funnel Solution”

7:30 pm

Opening Cocktail Reception and Hors d’oeuvres

Monday, November 19th

Conference Opens

7:00 am

Registration Opens

7:30 am – 8:30 am

Welcome Breakfast Sponsored by Exponential

8:15 am

Revised ADF Specification Distributed for Review at Breakfast- David Metter, Committee Chairman

8:30 am

Keynote Address: “Connected Retailing: Creating Continuous One-to-One Relationships with Digital Shoppers” with Denise Chudy, General Manager ContactAtOnce! – a LivePerson Company

10:00 am

General Session by Brooke Skinner Ricketts, Chief Marketing Officer of Cars.com

10:45 am

Main Stage Panel: “Practical and Empowering Insights from Google Analytics Are Possible” moderated by Brian Pasch, Founder of PCG Companies

11:45 am

Keynote Address: “How to Attribute the True Cost of Good & Bad Salespeople” – David Metter, Founder, AutoHook

12:30 pm

Lunch sponsored by TrueCar

1:30 pm

Breakout Workshops (3 concurrent)

  • Using Known Customer Data Trumps Guessing With AdWords” – Jon Petron, Vice President Advanced Services, Outsell
  • Digital Retailing Fact or Fiction? Real Dealers…Real Results…” – Tim Cox, VP of Sales, Co-Founder, CarNow
  • All Digital Retailing Strategies Aren’t Equal” – Andy Medley, CEO and President, PERQ

2:30 pm

Break with Sponsors

3:00 pm

Breakout Workshops (3 concurrent)

  • Optimizing Google Analytics to Inspect Online Marketing Investments” – Brian Pasch, Founder PCG Companies
  • “Increasing Online Conversion is not as Hard as You Think!”Brett Sutherlin, CEO fusionZONE
  • The other 97%” – Ron Andrews, Regional VP, Central Dealer Inspire

4:00 pm

Break With Sponsors

4:30 pm

General Session: “Attribution in a Post-GDPR World: Measurement Challenges in a More Privacy-Conscious Society” with Christen Bartens, Marketing Measurement Leader, Datalicious / Equifax

5:30 pm

Keynote Presentation: “Digital Darwinism: The Evolution of the Customer Journey ” with Jonathan Lucenay, CEO Client Command

6:30 pm

Cocktail Reception

7:30 pm

Dine on your own at local restaurants

Tuesday, November 20th

8:30 am

Welcome Breakfast

9:30 am

Opening Keynote: “Surviving the Cookie Armageddon: How to Thrive in the Adpocalypse” co-presented by CDK Global and Podium.com

10:30 am

Keynote and Panel: “Digital Retailing: Hope or Hype? Industry experts share their Vision.” moderated by Brian Pasch

  • Tim Cox, VP CarNow
  • Andrew Tai, CEO Motoinsight
  • Andy Largent, CDK Global

11:30 am

Mainstage Presentation: “Return on Marketing Investment (ROMI) Data Solves Tactical Channel Decisions for Auto Dealers” presented by Mike Wethington, Founder of Outsell, Jason Harper, CEO and Founder of RXA, and Dan Moore, President of Vistadash.

12:30 pm

Lunch sponsored by Gubagoo

1:30 pm

Breakout Workshops (3 concurrent)

  • Brad Title, Founder Gubagoo
  • Acxiom Workshop
  • TBD

2:30 pm

Break with Sponsors

3:00 pm

Digital Retailing Faceoff – Main Stage with local consumers using eight DR tools to buy a car. (20-minute rounds)

Round One: CarNow – BuyNow  and CDK Global – Connected Store

Round Two: Dealer Inspire – Online Shopper and Motoinsight – MotoCommerce

Round Three: Company E and F

Round Four: Company G and H

4:30 pm

Mainstage Consumer Panel: Interviewing consumers about their digital retailing experience using tools from eight DR companies. Live Q&A

5:30 pm

Keynote: “Chaos to Clarity: Be Better and Sell Faster by Applying Agile Strategies and Artificial Intelligence into Your Dealership Processes” – Lance Schafer, LotLinx

6:30 pm

Cocktail Reception and book signing with Brian Pasch and Thomas Gage

7:45 pm

Dine on your own at local restaurants