DEALER FOCUSED

3 DAY AGENDA

Sell more cars and be prepared for upcoming marketing changes from what you learn in throughout this event's three day interactive agenda.

ITALY

NETHERLANDS

MEXICO

DAY 1

UNITED STATES

NOVEMBER 16TH

DAY ONE NOVEMBER 16TH

Morning Inspiration

Morning Inspiration

What Happens When Faith Collides With Business Operating Norms?

Carrie Pasch’s is a published author and speaker. Her latest book Your Story for His Glory is a compilation of personal reflections and experiences from her daily quiet time of reading the Bible, journaling, and spending time with God.

Panel | Are We Measuring Conversion Wrong?

Panel | Are We Measuring Conversion Wrong?

Panelists:

Steve Shannon  (Podium)

Justin DePasquale  (CallRevu)

Joe High (Team Velocity)

Drew Delaware (Gubagoo)

Diran Hafiz (Microsoft)

Is The Industry Capable Of Looking Past Form Leads?

A significant number of companies have built business models and measurement KPIs based on selling or counting leads. These company are threatened when any proposal is made to reduce lead forms on websites. As conversational commerce evolves and as dealers “assist” consumers on their website instead of “chasing” them after a lead is submitted, will our industry break its addition to email lead forms? This will be an engaging topic with our panel of experts.

Dealer Challenge | Your Voices -  Now!

Dealer Challenge | Your Voices - Now!

Call-in Session to Allow Dealers to Set the Tone for the Day.

 

We are adding a new feature to allow dealership managers to call in and challenge our speakers to address topics during AAAS that are important for their dealership.

Dealer.com Keynote Address

Dealer.com Keynote Address

Breaking Down The Online to In-store Divide

Digital Retailing Face-Off

Digital Retailing Face-Off

Digital retailing companies will present their technology platforms and how they measure success with dealers who are embracing modern retailing.

____

CarNow – Tim Cox

Gubagoo – Ryan Osten

FRIKINtech – Alex Snyder

Dealer Inspire  – Darren Haygood

Team VelocityDavid Boice

____

Dealers who are shopping for a remote retailing platform or who are looking to upgrade their online showroom will benefit from attending this special session.

Networking Session | Virtual

Networking Session | Virtual

Meet other attendees in the networking rooms.

Sincro Keynote Address

Sincro Keynote Address

TV is Dead, Long Live TV

 

Josh Goodin will talk to you about a variety of topics pertaining to the new TV revolution sometimes called OTT (or CTV, or FEP, or etc.…).

You will come out of the session with a better understanding of the landscape and be armed with the right questions to ask providers.

By the end of the session, you will be able to:

  • Understand common acronyms and terms
  • Get an understanding of the benefits and limitations of Digital TV, especially around tracking, reporting, and key analytics.
  • Have a deeper understanding of quality and what defines it in Digital TV
  • See what the opportunity in Digital TV looks like for your store(s). Know the types of providers you can buy from and understand better what type of provider you should buy from.
Workshop Block (3 Concurrent Classes)

Workshop Block (3 Concurrent Classes)

Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

Room 1: “Firm up your SEO strategy: your website is out of shape!”  hosted by Brian Pasch with Jason Tiek, Marketing Director at Bill Luke

Room 2: “Using The Power of Video To Protect Turn Rates” hosted by Kevin Bacon & Rachel Cruz

Room 3: “Winning Dealer Strategies for Changing Consumer Trends” hosted by Jen Cole, Rick Ricart and Christina Rosenbach

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.

___

*Keep in mind that all sessions will be recorded and saved until January 31st.

Virtual Expo Hall Challenge!

Virtual Expo Hall Challenge!

Win prizes by visiting our sponsors during this special gamification period

Workshop Block (4 Concurrent Classes)

Workshop Block (4 Concurrent Classes)

Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

Room 1: “The Rise of Reviews: A Tour Through the History of Reviews and Reputation Management” Workshop by Erica Danford  and Matt Murray

Room 2: “The Inconvenient Truth About SEO and Automotive Marketing”  hosted by Tim Martell

Room 3: “Sales Acceleration: Strategy and Metrics That Drive Results” hosted by Drew Delaware

Room 4:Your Phones Shouldn’t Be in Quarantine”  hosted by Cassie Broemmer and Ford Kirk

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.

___

*Keep in mind that all sessions will be recorded and saved until January 31st.

Marketing Automation Face-Off

Marketing Automation Face-Off

Marketing automation companies will present their technology platforms and how they measure success with dealers who are embracing holistic, data-driven advertising.

___

Dealers who are shopping for advanced marketing platforms that integrate dealer data and third-party data to increase Return on Ad Spend (ROAS) will benefit from attending this special session.

Companies participating in this face-off include:

SincroAlex Russo

Dealer eProcessGino Cipperoni

Client CommandJonathan Lucenay

Team Velocity – Joe High

DAY 1 CLOSING SESSION: RAISE A GLASS! | Virtual Networking

DAY 1 CLOSING SESSION: RAISE A GLASS! | Virtual Networking

Meet other attendees in the networking rooms.

DAY TWO NOVEMBER 17TH

DAY 2

NOVEMBER 17TH

Panel |  Are Dealers Killing Gross By Their Inventory Management Strategies?

Panel | Are Dealers Killing Gross By Their Inventory Management Strategies?

Dealers are using AI marketing data tools which challenge current price reduction models.

This panel, moderated by Brian Pasch, will address the growing evidence that dealers need new tools to guide pricing and markdown strategies to remain profitable and increase turn rates.

Joining the panel discussion is:

Len Short (Lotlinx)

Thomas Gage (Lotlinx)

Jasen Rice (LotPop)

Cox Automotive Keynote Address

Cox Automotive Keynote Address

The Power of Data

Join Kevin LeSage, Director of Digital Marketing and Jade Terreberry, Director of Analytics for a deep dive into how Cox Automotive leverages the power of data to create audience driven outcomes and drive quality leads for our clients. In this session, they will look at how the Cox Automotive brands work together to fuel optimizations to drive innovation in our products, understand automotive shoppers, and drive value for our dealers.  

Video Marketing and OTT Face-off

Video Marketing and OTT Face-off

Video marketing companies will present their technology platforms and how they measure success with dealers who are embracing digital video, new TV, and OTT advertising.

___

Sincro – Josh Goodin

LotLinx – Len Short

FUEL – Dean Evans

Spectrum Reach | Automotive – Samuel J. Caputa

EffectvBrian Piper

Dealer.comScott Blodgett

Dealers who are shopping for advanced video marketing platforms that integrate dealer data and third-party data to reach local consumers, on any media device, will benefit from attending this special session.

Look for specific insights into videos strategies that include: OTT, Amazon, and Premium Cable offerings. 

Cars.com Keynote Address

Cars.com Keynote Address

The Modern Mix to Sell More & Drive More Profit: It’s More Than OTT

Effectv Keynote Address

Effectv Keynote Address

TV Drives Digital: Findings from 200+ Automotive campaigns on the Impact TV had on Website Traffic and Engagement during the COVID-19

Keynote speakers:

Kevin Bacon

Travis Flood

Workshop Block (4 Concurrent Classes)

Workshop Block (4 Concurrent Classes)

Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

Room 1: “Microsoft Advertising and Automotive-Designed To Meet The Customer Journey” hosted by Diran Hafiz, Chris Vessey, Maxilia Arias, and Gino Cipperoni

Room 2: Brand to Withstand” hosted by Paul J. Daly 

Room 3: “Dealership Best Practices for Successful Multiscreen Marketing Campaigns” hosted by Kurt Kennedy, Samuel J. Caputa, Franco Zito , Ben Van Horn, Belinda Gudmundsson 

Room 4: “How to Unlock Your GMB Potential and Track It in Google Analytics” hosted by Colleen Harris  & Anna Daugherty 

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.

___

*Keep in mind that all sessions will be recorded and saved until January 31st.

Virtual Expo Hall Challenge!

Virtual Expo Hall Challenge!

Win prizes by visiting our sponsors during this special gamification period

Workshop Block (4 Concurrent Classes)

Workshop Block (4 Concurrent Classes)

Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

Room 1: “Why are you calling the plumber to fix your technology problems?” hosted by Travis Ingram and David Metter

Room 2: “Conversations: The New Lead and Their Ideal Outcomes” Panel hosted by   Tim Cox

Room 3: “10 Steps to Digital Retailing Success” Glenn Pasch

Room 4: “Looking at Your Digital Dealership Through the Eyes of Your Customer: What You Can’t See Can Hurt You!” hosted by Sam Vukas and Gino Cipperoni

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.

___

*Keep in mind that all sessions will be recorded and saved until January 31st.

Automotive Website Platform Face-Off

Automotive Website Platform Face-Off

Three advanced website platforms available to dealers will showcase how their platform excels in converting online shoppers to sales and lifelong customers.

___

Companies participating in this face-off include:

Team VelocityDavid Boice

Dealer InspireKatie Meyer

Dealer eProcessSam Vukas 

Dealers who are shopping for advanced website platforms that integrate conversational commerce strategies to increase conversion and sales, will benefit from watching these companies present their latest website platforms that are optimized for automotive retail sales. 

DAY 2 CLOSING SESSION |  Networking - Virtual

DAY 2 CLOSING SESSION | Networking - Virtual

Raise a glass! Meet other attendees in the networking rooms.

INTERNATIONAL DAY!

International sessions will also be run today from Mexico, Italy, and Holland. Look carefully at the schedule for the country and times. For clarity, the times on THIS PAGE will be listed in Eastern Standard Time (EST).

DAY 3

NOVEMBER 18TH

DAY THREE NOVEMBER 18TH

Panel | Digital Retailing Logistics and Home Delivery

Panel | Digital Retailing Logistics and Home Delivery

The hidden costs of modern retailing. 

Panelists include:

Joe Chura 

Geno Walsh  

Matthew Haiken 

Anthony Monteiro 

Noah Lee

Shopper Engagement and Measurement in Google Analytics

Shopper Engagement and Measurement in Google Analytics

A brand new training (90 min) on using GA to measure online engagement!

This hands-on workshop will be led by Brian Pasch.

The first 30 minutes will be tactical training on using Google Analytics to measure shopper behaviors.

Then we will move to a panel format to discuss strategies to increase and measure shopper engagement.

Panelists include:

Samuel J. Caputa 

Devin Daly

Casey Tuggle

Dan Moore

Attribution | Measuring ROAS for Facebook Ads

Attribution | Measuring ROAS for Facebook Ads

Learn how to leverage Facebook Attribution Reporting

This will be a hands-on workshop showing attendees how to use Facebook Attribution to inspect and connect sales revenue associated with Facebook advertising campaigns.

Speakers include:

Sarah Ciociola 

Marissa Karahuta

Alfred Kishek

We will be using actual dealer accounts to showcase the reporting and insights using Facebook CRM and DMS data matching.

Panel | Review Acquisition and  Reputation Management Strategies for 2021

Panel | Review Acquisition and Reputation Management Strategies for 2021

Panelists include:

Steve Pearson 

Matt Murray 

Jake Barron

Fixing Google My Business: Help Me!

Fixing Google My Business: Help Me!

This workshop will tackle live challenges that dealers face with GMB optimization.

Panelists include

Brian Pasch

Tim Martell 

So many dealers have issues with Google My Business! It could be duplicate listings, problems with hours, or getting products and service properly configured to increase local search visibility. In this workshop we will be address specific problems and fix them on the spot so everyone can learn together.

Networking Session | Virtual

Networking Session | Virtual

Connect with dealership leaders in the networking rooms

Keynote | Your best kept secret: Digital Retailing works but only if you tell people about it!

Keynote | Your best kept secret: Digital Retailing works but only if you tell people about it!

Supporting the Online Transaction

___

Keynote Speakers:

Matt Kristo 

Jason Harper 

Katie Rouse

__

When comparing the before and after impact of COVID 19, dealers who added digital retailing to their consumer-driven communications improved overall engagement, linked sales, as well as overall sales for both existing customers and unsold leads – including a significant increase in total gross profit.

Those are some of the key takeaways from a just-released study from Outsell and RXA along with digital retail partners, CarNow, Gubagoo, and Roadster. But not all digital retailing efforts are created equal.

Without a coordinated communication process, your results will be limited. Join Guy Super, vice president of sales, Outsell, Matt Kristo, senior manager of analytics services, Outsell, and Jason Harper, Founder & CEO of RXA, to understand the cumulative impact of individualized communications and effective digital retailing.

Attend this session to learn about your best kept secret and how it is critical to combine Digital Retailing with your coordinated communication effort in order to increase:

  • Engagement
  • Customer loyalty
  • Overall profitability
Virtual Expo Hall Challenge!

Virtual Expo Hall Challenge!

Win prizes by visiting our sponsors during this special gamification period

Workshop Block (4 Concurrent Classes)

Workshop Block (4 Concurrent Classes)

Click on the dark arrow to see the choices that are available during this time slot. These will be running on the "Sessions" area of the conference website.

 

Room 1: “Accelerate Your Marketing: Video in the Driver’s Seat”  hosted by Jason Cook.

Room 2: “How Should We Measure Digital Retailing Success” hosted by Brian Pasch with guests Brett Pomerantz, Alex SnyderJoe Chura, and Tim Cox

Room 3: “Key to Double Your Email Engagement Rate for Sales Glenn Pasch

This time block gives attendees the opportunity to select a topic that best aligns with their current interests and needs.

___

*Keep in mind that all sessions will be recorded and saved until January 31st.

Networking Session | Virtual

Networking Session | Virtual

Connect with dealership leaders in the networking rooms

Conference Closing Remarks

Conference Closing Remarks

Brian Pasch

DON'T MISS THE AUTOMOTIVE MARKETING ANALYTICS

EVENT OF THE YEAR