Agenda

Sunday, November 17th 

PRE-CONFERENCE WORKSHOPS FOR PREMIUM TICKET HOLDERS

7:30 am – 8:30 am

Morning Worship Service ( Optional )

9:00 am – 11:30 am

Google Analytics Certification: Hands-on workshop with Brian Pasch

or

Google Data Studio: Hands-on workshop with product experts in automotive

11:30 – 12:30 Lunch

Joint Lunch for Google Data Studio and Analytics Students

12:30 – 3:30

Part 2 (Continuation of Part 1)

Google Analytics Certification: Hands-on workshop with Brian Pasch

or

Google Data Studio: Hands-on workshop with product experts in automotive

2:00 pm

Conference Registration Opens

CONFERENCE STARTS FOR ALL TICKET HOLDERS

4:15 pm

Conference Welcome and Opening Remarks

4:30 pm

Industry Update: The Death of Lead Forms and the Birth of Conversational Commerce

5:15 pm

Keynote Address: 2020 – The New TV’s Data Driven Future – Todd Hauser, Kevin Bacon, & John Brauer, Comcast Spotlight

6:15 pm

General Session Panel: What Does Marketing Attribution Look Like in 2019?

7:15 pm

Opening Cocktail Reception Sponsored by Dealer e-Process

Monday, November 18th

7:00 am

Welcome Breakfast Sponsored by LeadsRX

8:00 am

Keynote Address: Don’t Get Tripped Up By ADA Compliance Requirements – Ed Barton, fusionZONE Automotive

8:30 am

Keynote Address: Winter is Here. How A.I. Driven Consumer Lifecycle Marketing is Your Best Defense In A Downturn – Jason Harper, RXA & Mike Wethington, Outsell

9:30 am

General Session Panel: How Should Dealers Evaluate Website Platforms and Digital Agencies? 

10:30 am

Coffee Break

11:00 am

Keynote Address: Top 5 Ways Dealerships Use Texting To Transform Their Service Department – Denise Chudy, LivePerson

12:00 am

Keynote Address: Accelerate Hyper-Local Mobile Shopper Traffic with One Simple Strategy – Brian Pasch, Founder PCG Companies

12:30 pm

Lunch Sponsored by Site Impact

1:30 pm

Breakout Workshops (4 concurrent)

Back to Back Workshop Sessions

2:30 pm

Breakout Workshops (4 concurrent)

3:30 pm

Break in Exhibit Hall

4:00 pm

Keynote: Attribution Called – It Wants Its Phone Back – Cassie Broemmer, Car Wars and Dan Moore, Vistadash

5:00 pm

General Session: Clarifying Marketing Attribution with Dealer Visits Measurements in Analytics – Dejan Mitkovski, Head of Analytics, Google Auto 

6:00 pm

Mainstage Panel: Creating a Modern Brand Promise to Connect with Shoppers

7:00 pm

Cocktail Reception Sponsored by Digital Air Strike

Tuesday, November 19th

7:00 am

8:00 am

Breakfast Sponsored by Congruent

Keynote: Data Dashboards Got You Down? How to Spend Less Time Analyzing Data and More Time Selling Cars – David Metter, Urban Science

9:00 am

Merchandising and Marketing to Accelerate Digital Retailing Success – Brian Pasch, Founder PCG Companies

10:00 am

Keynote: Your Bucket Has Holes- How to Carry ROI Through The Customer Journey – Joe Chura, Dealer Inspire

11:00 am

Coffee Break

11:30 am

Breakout Workshops (4 concurrent)

12:30 pm

Lunch Sponsored by Gubagoo

1:30 pm

Breakout Workshops (4 concurrent)

2:30 pm

Coffee Break

3:00 pm

Mainstage Panel: The Road to Digital Retailing Has Many Potholes

4:00 pm

Digital Retailing Consumer Testing Videos (10 of the best companies)

5:00 pm

Closing Remarks 

5:15 pm

Cocktail Reception Sponsored by Force Marketing