Amber Daniel is the Director of Product Strategy for Polk Automotive Solutions by IHS Markit. In this role, she is responsible for the strategic direction, vision, and performance of the retail automotive product suite, which aids automotive OEMs, dealers, and affiliates in making better decisions and driving stronger results leveraging Polk Automotive Solutions in their marketing efforts. 

 With nearly 20 years of automotive retail experience, Amber is known for her passion for working with automotive retailers and OEMs to integrate innovative strategies across the digital landscape. Prior to joining IHS Markit, she served as Program Director at Shift Digital, where she led efforts with a major OEM on its tier 3 enterprise lead management and analytics program. Before that, Amber was the National Sales Director for Pixel Motion, leading OEM sales and the strategic product vision. She also has held various other roles focused on digital and automotive marketing in previous positions. 

 Amber studied computer science at Northern Oklahoma Junior College and Vatterott College. She is a board member for Asking for the Nation’s and an active member in both Out In Tech and Telluride GSW.