Jason Harper

AAAS FEATURED SPEAKER

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- CEO

BIO:

Jason is the founder and CEO of RXA (https://rxa.io). RXA is an industry leading growth marketing technology company founded in 2016 in Ann Arbor, MI. Jason has earned an MBA from the University of Michigan’s Ross School of Business, as well as Master’s and Bachelor’s degrees in Economics.

Prior to founding RXA, Jason created and led the analytics practice at Ford Motor Company’s FordDirect and the Marketing Intelligence Group at Omnicom Agency, Organic, inc. Over the past 20 years, Jason has held analytics leadership positions at several advertising agencies and brands and has worked across a variety of industries including healthcare, automotive, hospitality, CPG, tech, and banking.

His innovative data science work has been featured in the Wall Street Journal, MIT Technology review, Ad Age and more. Additionally, Jason is named on 2 machine learning based patents.

Jason currently serves as Board President for Summers-Knoll school, a national leader in progressive education and project based learning, based in Ann Arbor, MI.

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DON'T MISS THE OPPORTUNITY OF THE YEAR

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NOVEMBER 14-16TH 2021

IN-PERSON | VIRTUAL

EAU PALM BEACH RESORT

PALM BEACH, FLORIDA

Keynote Address

Winter is Here. How A.I. Driven Consumer Lifecycle Marketing is Your Best Defense In A Downturn

Learn how to increase loyalty and profitability as Mike Wethington, CEO of Outsell and Jason Harper, CEO of RXA demonstrate using applied artificial intelligence to increase return on marketing spend across the consumer lifecycle. Dealers will see how consumer lifecycle marketing across channels and throughout the ownership cycle, is key to:

Attend this session to learn how using AI-driven communications and online engagement across channels through specific lifecycle-timing improves online presence and marketing efficiency – ultimately increasing customer loyalty and MROI (marketing return on investment).