[et_pb_section bb_built=”1″ fullwidth=”on” _builder_version=”3.0.47″ next_background_color=”#000000″][et_pb_fullwidth_header title=”Monday, November 16 Workshops” _builder_version=”3.18″ background_image=”https://automotiveattributionsummit.com/wp-content/uploads/2019/06/Web_banner_2019_Workshop.jpg” /][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”schedules section” _builder_version=”3.18″ custom_padding=”50px||100px|” animation_style=”zoom” animation_intensity_zoom=”10%” prev_background_color=”#000000″ next_background_color=”#000000″ disabled=”on” disabled_on=”on|on|on”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.18″ header_2_text_color=”#b71f25″ header_4_font_size=”14px”]

Round One

[/et_pb_text][et_pb_blurb title=”1:30pm – 2:30pm” use_icon=”on” font_icon=”%%92%%” icon_color=”#a9aab7″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”24px” disabled_on=”off|off|off” _builder_version=”3.18″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” custom_margin=”|||” content_max_width=”100%” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Timing and speaker” custom_padding=”40px|0px|40px|0px” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″][et_pb_team_member admin_label=”Sean Kervin” _builder_version=”3.18″ name=”Sean Kervin” text_orientation=”center” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-SeanKevin.png” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Roadster” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

Roadster

Room: Ponce De Leon I

[/et_pb_text][et_pb_toggle title=”5 Data-Driven Reasons Why Digital Retailing Needs a Champion” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px” locked=”off”]

Many dealers hope that plugging a digital retailing solution into their existing websites will quickly boost their sales. But the reality is that technology is not a silver bullet. It can facilitate many things, but it’s how you use it that matters most.

That’s why your store needs a Digital Retail Champion — someone who’s committed to and incentivized by the success of the digital retailing process. Dealerships with strong champions experience 4x more engagement with digital retailing than those without this role.

In this interactive session we will explore the following:

The many benefits of having a Digital Retail Champion in your showroom
The responsibilities of a Champion and how to identify or hire one at your store
The performance data behind this role and 5 different areas where stores with Champions outperform stores without them.

Conversica

Room: Ponce De Leon II

[/et_pb_text][et_pb_toggle title=”The Scale and Scope of Artificial Intelligence Attribution and Augmented Workforce” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px” locked=”off”]

Learn how A.I. is changing the way we view, digest and utilize data along with new visibility into critical KPI’s. Also how an augmented workforce creates greater efficiency and happier customers while maintaining lower costs in today’s digital landscape.

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Timing and speaker” custom_padding=”40px|0px|40px|0px” _builder_version=”3.18″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″][et_pb_team_member admin_label=”Ian Isch” _builder_version=”3.18″ name=”Ian Isch” text_orientation=”center” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-Ian-Isch.png” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Edmunds” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

Edmunds

Room: Ponce De Leon III

[/et_pb_text][et_pb_toggle title=”Modern Shoppers’ Behavior and The Digital Footprint They Leave Behind” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

In this session, we will explore:
• Insights into how the modern shopper behaves
• Actionable items to market to those modern shoppers
• Using metrics to understand these consumers and their behavior on dealers’ websites as well as third party sites
• Using advanced data to identify the shoppers’ true path to purchase

Cox Automotive

Room: Ponce De Leon V

[/et_pb_text][et_pb_toggle title=”Merchandising Made Easy” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

When it comes to merchandising, strategy can get pretty ambiguous. Where to start? What’s most important? What’s going to drive the most showroom visits? It’s time we make this easy, transparent and actionable. Come visit Kevin LeSage at his AAAS workshop to learn about a new analytics measurement tool you can use to manage your merchandising and improve your customer experience online.

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Timing and speaker” custom_padding=”40px|0px|40px|0px” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″][et_pb_team_member _builder_version=”3.18″ name=”Brian Pasch” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/06/Speaker_Circle-Brian1.png” text_orientation=”center” link_option_url=”https://automotiveattributionsummit.com/speakers/brian-pasch/” /][et_pb_team_member admin_label=”Brand DuBose” _builder_version=”3.18″ name=”Brand DuBose” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/11/Speaker_Circle-brand.png” text_orientation=”center” link_option_url=”https://automotiveattributionsummit.com/speakers/brian-pasch/” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Brian Pasch” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

Brian Pasch

Room: Ponce De Leon VI

[/et_pb_text][et_pb_toggle title=”Fixed Operations Marketing: Modern SEO and Social Media Strategies That Work” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

Brian will be hosting a workshop for Fixed Ops Directors and Managers who want to increase the dealership’s visibility for service, parts, and accessories shoppers. It is time to get serious about Fixed Ops marketing and measurement so Brian will be focusing on developing strategies that can be measured by the cost per dealership visit.

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Timing and speaker” custom_padding=”40px|0px|40px|0px” disabled_on=”on|on|on” _builder_version=”3.18″ border_color_all=”#e1e3e5″ border_width_top=”1px” disabled=”on”][et_pb_column type=”1_4″][et_pb_blurb title=”1:30PM – 2:3pm” use_icon=”on” font_icon=”%%92%%” icon_color=”#a9aab7″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”24px” _builder_version=”3.0.101″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” body_font=”||||||||” custom_margin=”|||”]

[/et_pb_blurb][et_pb_blurb title=”Room 2″ use_icon=”on” font_icon=”%%122%%” icon_color=”#a9aab7″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”24px” _builder_version=”3.0.101″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” body_font=”||||||||” custom_margin=”|||”]

[/et_pb_blurb][/et_pb_column][et_pb_column type=”3_4″][et_pb_text _builder_version=”3.0.105″ text_font=”||||||||” text_line_height=”1.8em” link_font=”||||||||” link_text_color=”#4646c4″ header_font=”||||||||” header_3_font=”Merriweather|700|||||||” header_3_text_color=”#4646c4″ header_3_line_height=”1.3em” custom_margin=”||20px|”]

Giving Your Brand a Voice

By Jason Roberts, Content Strategist

[/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section bb_built=”1″ admin_label=”schedules section” _builder_version=”3.18″ custom_padding=”||100px|” animation_style=”zoom” animation_intensity_zoom=”10%” prev_background_color=”#000000″ disabled=”on” disabled_on=”on|on|on”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.18″ header_2_text_color=”#b71f25″ header_4_font_size=”14px”]

Round Two

[/et_pb_text][et_pb_blurb title=”2:30pm – 3:30pm” use_icon=”on” font_icon=”%%92%%” icon_color=”#a9aab7″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”24px” disabled_on=”off|off|off” _builder_version=”3.18″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” custom_margin=”|||” content_max_width=”100%” /][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Timing and speaker” custom_padding=”40px|0px|40px|0px” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″][et_pb_team_member admin_label=” Denise K. Casagrande” _builder_version=”3.18″ name=” Denise K. Casagrande” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/AAAS_Speakers_Denise_500x500.png” text_orientation=”center” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”PCG” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

PCG Digital

Room: Ponce De Leon I

[/et_pb_text][et_pb_toggle title=”Introducing Facebook Analytics: A New Tool For Marketers” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

Attribution has been a struggle through Facebook and Instagram advertising, yet as the platform advances itself to provide new tools and metrics that will be most beneficial to marketers it’s important to stay ahead of the curve. Join Denise in her workshop at AAAS where she will be giving you a starter guide to Facebook Analytics. You’ll walk away understanding how to set up proper events to measure actions taken on your website through event set up and pixel data, and she’ll talk about looking at your campaigns as a means to create new audiences.

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Timing and speaker” custom_padding=”40px|0px|40px|0px” _builder_version=”3.18″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″][et_pb_team_member admin_label=”Colleen Harris” _builder_version=”3.18″ name=”Colleen Harris” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-ColleenHarris.png” text_orientation=”center” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”CDK Global” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

CDK Global

Room: Ponce De Leon II

[/et_pb_text][et_pb_toggle title=”Finding More Sales in Your Data: Connecting Digital to the Showroom” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

Have your digital strategy and the goals you set for your dealership evolved along with your customers’ shopping behavior? Learn strategies to navigate the complexity of translating digital traffic to showroom visits, what to be wary of, and how to judge performance and attribution using Google Analytics.

Leave this session with right the questions to ask digital marketing vendors about how they support your digital goals, and the best practices for turning digital data into buyers.

SpinCar

Room: Ponce De Leon III

[/et_pb_text][et_pb_toggle title=”How Shopper Data is Fueling the Dealership of the Future” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px” locked=”off”]

While the internet has brought massive disruption to the auto industry, it has also created fundamentally new opportunities for dealers who are willing to embrace the changing landscape. Chief among these is a rich new set of first-party shopper data that is powering more personalized interactions and smarter investments. In this workshop, you’ll learn how your dealership can generate its own proprietary shopper behavioral data, and use this data to create a competitive advantage through better merchandising, sales, digital marketing, and measurement.

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Timing and speaker” custom_padding=”40px|0px|40px|0px” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″][et_pb_team_member _builder_version=”3.18″ name=”Brian Pasch” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/06/Speaker_Circle-Brian1.png” text_orientation=”center” link_option_url=”https://automotiveattributionsummit.com/speakers/brian-pasch/” /][/et_pb_column][et_pb_column type=”2_3″][et_pb_text admin_label=”Brian Pasch” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

Brian Pasch

Room: Ponce De Leon VI

[/et_pb_text][et_pb_toggle title=”Optimizing Google My Business Listings to Attract More Shoppers for Free” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

Dealers we are tired of paying for high quality web shoppers should attend this workshop to increase free, high quality local shopper traffic. All dealers already have a Google My Business listing but 9 out of 10 do not have it configured properly to maximize local search visibility. Brian will be sharing his latest research and clarify the mysteries around local SEO to help dealers gain a competitive edge. All attendees are encouraged to bring an tablet or laptop with access to their Google My Business account so they can fix things right inside the workshop.

LotLinx

Room: Ponce De Leon V

[/et_pb_text][et_pb_toggle title=”Retail Automotive: The Rise of the Machines” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

As margin compression escalates, retailers and OEMs are turning to AI-powered solutions to drive marketing and supply-chain efficiencies. Len Short, Founder and Chairman of LotLinx, an automotive inventory marketing technology company will discuss key industry trends, unit-cost drivers and the powerful new mar-tech solutions built to combat them.

Key Takeaways:
● A good thing gone bad: Dealers are hitting the price button way too often
● The internet changed everything, including the ”Price Elasticity of Demand”
● The boy who cried “Sale”: what if you ran a sale and nobody came… every day?
● Flip the script: The future, and margin is in the “Demand Elasticity of Price”

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