Rusty West co-founded Market Scan with his father, Russell, in 1988. The company’s first product, Lease Prophet, became an overnight success when it was launched in 1989 and set a new standard in automotive leasing using electronic calculation technologies. From its initial focus on aggregating data and providing retailing solutions for automotive retailers, Rusty has led Market Scan to become a leading SaaS Enterprise Solutions authority in the automotive industry by combining Science, Technology and Data. Today, Market Scan provides analytics, software and technology solutions to nearly 10,000 rooftops and over 40 leading technology companies involved in automotive commerce, enabling them to accurately plan, quote, manage and measure their scientifically-perfect, Penny-Certain payments across the entire automotive journey. Market Scan solutions help companies optimize their competitiveness and profitability, as well as deliver a vastly enhanced consumer experience. Rusty’s past time is spent with his family. Having a knack for speed, he also enjoys participating in motorsports racing. Rusty holds Bachelor of Science degrees in mathematics, computer science and physics from the University of West Georgia.