Senior Director of Research and Analytics
iHeartMedia
As Senior Director of Research and Analytics for iHeartMedia, Alyson is responsible for helping develop the next generation of audio attribution solutions for advertisers. Alyson’s aim is to provide advertisers with actionable recommendations on how best to plan, measure and optimize marketing investments, leveraging performance data and learnings from thousands of iHeartMedia marketing campaigns.
Prior to joining iHeartMedia in 2012, Alyson worked in academic research labs at Stanford University and San Francisco State University understanding the influence of passive visual and auditory stimuli on consumer behavior – which translated well to advertising and attribution research! Alyson received BA in Research Psychology from San Francisco State University and an MA from Stanford University.