Product Manager Business Intelligence
Colleen Harris has been with CDK Global for 6 years and has more than 13 years of digital marketing experience in the automotive, healthcare and entertainment industries. She brings a passion for all things digital with a specific focus on SEO, data, and Google Analytics. Outside of CDK, Colleen volunteers as a digital consultant for non-profits in the Seattle area.
Finding More Sales in Your Data: Connecting Digital to the Showroom
Have your digital strategy and the goals you set for your dealership evolved along with your customers’ shopping behavior? Learn strategies to navigate the complexity of translating digital traffic to showroom visits, what to be wary of, and how to judge performance and attribution using Google Analytics.
Leave this session with right the questions to ask digital marketing vendors about how they support your digital goals, and the best practices for turning digital data into buyers.