Denise Chudy is the General Manager of LivePerson Automotive, the Conversational Commerce platform connecting buyers and owners to car dealers and automakers, globally. Denise oversees all functions of LPA, and leads the company's mission to enable messaging from the front to the back of the dealership, thereby maximizing customer lifetime value. Denise has been a leader in digital automotive since inception of the industry more than two decades ago. Denise’s past roles focused on developing and growing new revenue streams, which includes vast experience in product development, operations, sales and service.
Denise was on the original management team that launched Cars.com in 1998 and was recruited a few years later to build Google’s first automotive team. Denise also led Google’s Consumer Packaged Goods team, where her work with Procter and Gamble was featured in The Wall Street Journal. Prior to joining LPA, Denise was President at LotLinx, automotive’s leading VIN specific marketing platform. Denise holds an MBA from the Kellogg School of Management at Northwestern University and a Bachelor of Science in advertising from the University of Illinois.