Jenny Yurko serves as a Research Director, Comcast Spotlight, focusing on building methodology in advertising attribution. She is a frequent speaker within the advertising industry, specializing in automotive marketing tactics. Jenny graduated with a bachelor’s in science from Xavier University and a Master’s in Marketing Research and Data Science from West Virginia University.
2020:The New TV’s Data Driven Future
Television’s mission to be as accountable as digital, if not more, is underway. At this session, Comcast Spotlight shares dealer success stories utilizing new technology to measure in-campaign and post-campaign allowing dealers optimization, measurement, and attribution. Also, learn how TV’s first party and scale can transform your business model. Plus, get an advanced look at new advancements in Addressability and Sales ROI rolling out to dealers in 2020.