Since early 2020 Tim has led the creation and development of the Digital TV, or Streaming TV, division of Dealer eProcess. He manages DEP’s unique partnership with Amazon that allows Dealer eProcess to deliver targeted streaming ad campaigns to targeted, in-market car buyers based customer data captured by their “Unique Amazon ID”. Tim created a system to display a relevant dealership commercial during the target consumer’s favorite ad-supported streaming show. These campaigns can also go beyond the Amazon Fire platform and follow the in-market consumer to any streaming device or platform, such as Roku, Apple TV, Smart TV, desktop, mobile, and tablet.
Tim also leads the development of Dealer eProcess’ reporting platform, which incorporates key OTT performance metrics but goes further than other providers by identifying creative performance by tactic, identification of trends, along with measuring traffic reported by Google Analytics, all coupled with human insights and recommendations.
Dealer eProcess’ success in the OTT Advertising space has produced outstanding results for dealers all across the country and is now the only approved OTT Advertising offering approved for Stellantis Canada and Mitsubishi North America, with many more soon to follow.
Prior to joining Dealer eProcess, Tim led the Spectrum Reach (Charter Cable) auto team for the Eastern United States. He was a founding member of start-up, AutoAmigo/CarSaver that was partnered with Univision and Walmart. Tim was formerly a Vice President, Tier 3, for Univision Communications Inc. As the key account manager for Nissan Americas with R. L. Polk, he oversaw account development. Tim was also the Southern division leader of the original Comcast Spotlight Automotive team. Tim created Media Scope, an automotive centric advertising agency based out of Nashville, Tennessee, where he began his career in 1984, and sold advertising for local radio, television, and magazines.