[et_pb_section fb_built=”1″ fullwidth=”on” _builder_version=”3.0.47″][et_pb_fullwidth_header title=”Tuesday, November 17 Workshops” _builder_version=”3.18″ background_image=”https://automotiveattributionsummit.com/wp-content/uploads/2019/06/Web_banner_2019_Workshop.jpg”]
[/et_pb_fullwidth_header][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”schedules section” _builder_version=”3.18″ custom_padding=”50px||100px|” animation_style=”zoom” animation_intensity_zoom=”10%” disabled=”on”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18″ header_2_text_color=”#b71f25″ header_4_font_size=”14px”]

Round One

[/et_pb_text][et_pb_blurb title=”11:30AM – 12:30PM” use_icon=”on” font_icon=”%%92%%” icon_color=”#a9aab7″ icon_placement=”left” content_max_width=”100%” use_icon_font_size=”on” icon_font_size=”24px” disabled_on=”off|off|off” _builder_version=”3.18″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” custom_margin=”|||”][/et_pb_blurb][et_pb_blurb title=”Main Hall” use_icon=”on” font_icon=”%%122%%” icon_color=”#a9aab7″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”24px” disabled_on=”on|on|on” _builder_version=”3.18″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” custom_margin=”|||” disabled=”on”]
[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|40px|0px” admin_label=”Timing and speaker” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_team_member name=”Tim Cox” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-TimCox.png” admin_label=”Tim Cox” _builder_version=”3.18″ header_text_align=”center” link_option_url=”https://automotiveattributionsummit.com/speakers/tim-cox/”][/et_pb_team_member][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”CarNow” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

CarNow

Room: Ponce De Leon I

[/et_pb_text][et_pb_toggle title=”Your Direction “NOT YOUR INTENTION” Determines Your Destination” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

The buzz words over the last year or so have been “Digital Retailing”. The words themselves can mean different things for different dealerships. We will be taking a deep dive on real analytics from real stores. You will leave with a clear roadmap. Whether you’re taking your first step or you’ve been driving a while.

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|40px|0px” admin_label=”Timing and speaker” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_team_member name=”Michael Perugi ” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/08/Speaker_Circle-MichaelP.png” admin_label=”Michael Perugi ” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][et_pb_team_member name=”Scot Richardson” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/08/Speaker_Circle-scot.png” admin_label=”Scot Richardson” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Acxiom” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

Acxiom

Room: Ponce De Leon II

[/et_pb_text][et_pb_toggle title=”Multi-touch attribution: Midas touch vs. Last touch measurement from unified authenticated data” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

Unified Authenticated data layers are needed to help drive your OEM and tier 2&3 customer touch points toward identity resolution and the industry’s new multiples of “real identity” of your customer. But do you really have a true view of every step that leads to the sale or retention of your customer?

Utilizing a people based approach based on individual-centric datasets and a deterministic identity management approach is how we differentiate ourselves from a cookie-based or device based approach. This privacy-compliant manner provides the next evolution for measuring the customer lifecycle from your sales and service levels.

Multi-Touch Attribution lets the data speak for itself, and our 5-step process links all customer touch points from automotive media and endemic sites, and uncovers the true winners and losers across your paid, earned and owned media. Providing a personalized experience leveraging the full enhanced view of the customer is the future of your communications and success with the future buying generations.

360º Auto

Room: Ponce De Leon III

[/et_pb_text][et_pb_toggle title=”Start with the END in Mind: Intelligent Attribution” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

How to utilize 1st party and 3rd party data to identify targets earlier
How to coordinate your Dealerships sales and marketing efforts with advertising and attribution
Understanding Why the full path to purchase story matters more now to attribution models than ever before

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|40px|0px” disabled_on=”off|off|off” admin_label=”Timing and speaker” _builder_version=”3.18″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_team_member name=”Glenn Pasch” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/08/Speaker_Circle-glenn.png” admin_label=”Glenn Pasch” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”PCG” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

PCG Digital

Room: Ponce De Leon V

[/et_pb_text][et_pb_toggle title=”Updating your CRM and Showroom Process To Maximize Digital Retailing” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

With DR taking center stage for consumers, dealers need to adapt current processes, both online and in the showroom to make sure their team picks up where the customer left off. Glenn will share current strategies that have been working for dealers across the country. Glenn will also provide a checklist for all attendees so they can return and audit their dealership’s current process. If DR is going to succeed for your dealership, you need to see this workshop.

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|40px|0px” admin_label=”Timing and speaker” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_team_member name=”Natalia Giner ” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/10/Speaker_Circle-Natalia.png” admin_label=”Natalia Giner ” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][et_pb_team_member name=”Brian Allee” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/10/Speaker_Circle-BrianAllee.png” admin_label=”Brian Allee” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”A2Z Sync” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

A2Z Sync

Room: Ponce De Leon VI

[/et_pb_text][et_pb_toggle title=”The disruptor’s guide to Single Point. The truth about the good, the bad and the ugly.” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

Imagine a retail environment where you have 30 F&I Experts, not 3 or 4 that bottleneck the sales process. Imagine decreasing transaction times and increasing the capacity of sales per day at your store. It’s not a fairy tale, it can be a reality and we have thousands of transactions of single point of contact working.

However, let’s not pretend this culture change and paradigm shift will be easy. For those disrupters bold enough to modernize their sales process, this workshop is for you. We will share the experience we have transforming traditional dealers, to single point of contact. The good, the bad and the ugly.

Replace Single Point of Failure with Single Point of Contact.

[/et_pb_toggle][/et_pb_column][/et_pb_row][/et_pb_section][et_pb_section fb_built=”1″ disabled_on=”on|on|on” admin_label=”schedules section” _builder_version=”3.18″ custom_padding=”||0||false|false” animation_style=”zoom” animation_intensity_zoom=”10%” disabled=”on”][et_pb_row _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text _builder_version=”3.18″ header_2_text_color=”#b71f25″ header_4_font_size=”14px”]

Round Two

[/et_pb_text][et_pb_blurb title=”1:30PM – 2:30PM” use_icon=”on” font_icon=”%%92%%” icon_color=”#a9aab7″ icon_placement=”left” content_max_width=”100%” use_icon_font_size=”on” icon_font_size=”24px” disabled_on=”off|off|off” _builder_version=”3.18″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” custom_margin=”|||”]
[/et_pb_blurb][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|40px|0px” admin_label=”Timing and speaker” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_team_member name=”Ben Hadley” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-BEnHadley.png” admin_label=”Ben Hadley” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”Get Prodigy” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

Prodigy

Room: Ponce De Leon I

[/et_pb_text][et_pb_toggle title=”The Button is Only as Powerful As the Process Behind It” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

In this workshop, we’ll work together to create a playbook that you can reference to make sure you are ready for digital retailing. We’ll cover…

How to change your mentality to properly implement digital retailing
What practices should be in place before you attempt digital retailing
How to maintain or increase profit with digital retailing

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|40px|0px” admin_label=”Timing and speaker” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_team_member name=”Kerri Wise” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-KerriWise2.png” admin_label=”Kerri Wise” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][et_pb_team_member name=”Andrew Gordon” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/08/Speaker_Circle-andrewGordon.png” admin_label=”Andrew Gordon” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”TrueCar” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

TrueCar

Room: Ponce De Leon V

[/et_pb_text][et_pb_toggle title=”Merging the Online and Offline experience: How to Deliver a Seamless Retail Experience for the Digital consumer” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

Most dealers are very comfortable selling cars in the showroom. But in order to connect with today’s digital consumer, it’s critical to merge the online and offline experiences. This session will share consumer insights on the preferences of today’s digital consumer and identify some specific opportunities for dealers to create a seamless retail process by bringing the showroom online and the digital experience in the showroom.

[/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|40px|0px” admin_label=”Timing and speaker” _builder_version=”3.0.105″ border_color_all=”#e1e3e5″ border_width_top=”1px”][et_pb_column type=”1_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_team_member name=”AJ Brown” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-AJ.png” admin_label=”AJ Brown” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][et_pb_team_member name=”Alyson Sprague” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-alyson.png” admin_label=”AJ Brown” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][et_pb_team_member name=”John Karpinski” image_url=”https://automotiveattributionsummit.com/wp-content/uploads/2019/07/Speaker_Circle-JK.png” admin_label=”John Karpinski” _builder_version=”3.18″ header_text_align=”center”][/et_pb_team_member][/et_pb_column][et_pb_column type=”2_3″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text admin_label=”iHeartMedia and LeadsRx” _builder_version=”3.18″ text_line_height=”1.8em” link_text_color=”#4646c4″ header_3_font=”|700|||||||” header_3_text_color=”#c2503d” header_3_line_height=”1.3em” custom_margin=”||20px|”]

iHeartMedia and LeadsRx

Room: Ponce De Leon VI

[/et_pb_text][et_pb_toggle title=”Turbocharge Your Radio Spots. The Top 5 Attribution Secrets Discovered From Over 300 Automotive Advertisers.” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”]

Dealers and their agencies often struggle to know the best way to allocate ad budget when it comes to radio. From day-of-week and dayparts to programming and creative, the permutations of options can be overwhelming. And, with the auto industry spending more on radio than the average from all other industries, it’s important to make the right choices without guessing. This workshop presents the attribution results from a study of over 300 automotive advertisers and reveals the top five optimizations that will turbocharge the impact of radio for higher web lift.

LivePerson

Room:Ponce II

[/et_pb_text][et_pb_toggle title=”21st Century Service Drive” closed_toggle_background_color=”#ffffff” icon_color=”#c2503d” _builder_version=”3.18″ title_font_size=”18px” title_line_height=”1.8em” body_font_size=”18px” body_line_height=”1.8em” border_width_all=”0px” custom_margin=”|||” custom_padding=”0px|0px|0px|0px”][/et_pb_toggle][/et_pb_column][/et_pb_row][et_pb_row custom_padding=”40px|0px|126px|0px|false|false” disabled_on=”on|on|on” admin_label=”Timing and speaker” _builder_version=”3.18″ border_color_all=”#e1e3e5″ border_width_top=”1px” disabled=”on”][et_pb_column type=”1_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_blurb title=”1:30PM – 2:3pm” use_icon=”on” font_icon=”%%92%%” icon_color=”#a9aab7″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”24px” _builder_version=”3.0.101″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” body_font=”||||||||” custom_margin=”|||”]
[/et_pb_blurb][et_pb_blurb title=”Room 2″ use_icon=”on” font_icon=”%%122%%” icon_color=”#a9aab7″ icon_placement=”left” use_icon_font_size=”on” icon_font_size=”24px” _builder_version=”3.0.101″ header_font=”|||on|||||” header_font_size=”14px” header_letter_spacing=”1px” header_line_height=”24px” body_font=”||||||||” custom_margin=”|||”]
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Giving Your Brand a Voice

By Jason Roberts, Content Strategist

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